W

Way

Manage, market, and book experiential activations

Senior Product Engineer

Full-Time
No salary listed
Mid, Senior
Austin, TX, USA
In PersonThe posting also lists offices in San Francisco and Paris, but the raw ATS location for this role is Austin.
Software EngineeringAI Application Engineering, Full-Stack Engineering

About the job

Requirements
  • At least 5 years of experience building and operating customer-facing products in a high-quality software environment, with the depth and scope expected of a senior or staff-level engineer.
  • Strong React and TypeScript fundamentals, with production experience across browser technologies, Node.js, APIs, PostgreSQL, and serverless or managed cloud services, especially on Google Cloud Platform.
  • A track record of driving complex, end-to-end features with visible customer or business impact, not only incremental improvements and refactors.
  • Product sensibility and care for user experience, speed, and polish.
  • Comfort working without heavy product-management overhead by shaping problems, making tradeoffs explicit, creating clarity across teams, and reducing large goals to safe, valuable increments.
  • A self-directed, full-lifecycle builder who takes responsibility for testing, reliability, security, observability, and post-launch outcomes.
Responsibilities
  • Build customer-facing product capabilities across discovery and merchandising, booking, payments, the guest journey after a room is booked, reporting, and third-party integrations.
  • Build artificial-intelligence-powered functionality into the core platform.
  • Work closely with Product and Design to shape ambiguous problems, prototype quickly, and iterate toward intuitive, responsive experiences.
  • Drive complex, end-to-end features across React and Next.js frontends, TypeScript and NestJS services, PostgreSQL, and event-driven workflows.
  • Own a product domain or platform capability through design, implementation, testing, production release, runbook creation, and operational follow-through.
  • Develop a deep understanding of critical workflows and operational risks, improve the existing platform, and help establish clearer boundaries, contracts, and independently deployable capabilities.

About the company

Way.co is a platform for experiential marketing in the hospitality sector. It provides an easy-to-use, end-to-end tool for businesses to manage, market, and book immersive experiences, and it includes content-creation capabilities to support brand activations. The product acts as a one-stop solution to launch and scale real-world experiences, from concept to execution and promotion. What sets Way.co apart is its focus on hospitality clients and its combination of booking management, marketing, and content creation in a single platform, helping brands deliver authentic experiences that engage customers and build loyalty. The company’s goal is to help businesses increase revenue and strengthen their brand by offering memorable, experiential engagements that reach a wider audience.

Company Size

51-200

Company Stage

Series A

Total Funding

$20M

Headquarters

Austin, Texas

Founded

2020

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Simplify's Take

What believers are saying

  • Way launched Curation Lab, Loyalty Sync, and Partner Exchange on January 27, 2026.
  • Way expanded Auberge Resorts globally on March 4, 2025, deepening hospitality penetration.
  • Way closed a $20 million Series A at a $100 million valuation, backing expansion.

What critics are saying

  • Way depends on a few giants; Hyatt or Alaska switching would crush revenue.
  • NYC sued Way.com in 2024, showing adjacent-brand legal exposure and reputational spillover.
  • AI curation commoditizes quickly; Booking, Marriott, and in-house teams can copy features by 2027.

What makes Way unique

  • Way’s 2026 ecosystem unifies curation, loyalty, and partnerships into one platform.
  • Hyatt and Alaska Air Group use Way for branded experiences and loyalty monetization.
  • Way’s enterprise integrations span Opera, Alice, Hyatt.com, and mobile loyalty journeys.

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Benefits

  • Health Insurance
  • Stock Options
  • Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

-5%
PR Newswire
Jan 27th, 2026
Way launches AI-powered experiential ecosystem for brand experiences and loyalty

Way, an Austin-based experiential software company, has launched its Experiential Ecosystem, introducing three new AI-powered products alongside its core platform. The offerings include Curation Lab, which uses artificial intelligence for experience curation; Loyalty Sync, connecting experiences with loyalty programmes; and Partner Exchange, a global marketplace for brand partnerships. The company has already deployed Loyalty Sync for World of Hyatt and Alaska Air Group's Atmos Rewards Unlocked in 2025. Partner Exchange features luxury brands including Piaget and Kiton. Founded in 2020, Way has raised over $22 million and serves hospitality brands like Hyatt and Maybourne. The launch addresses growing experiential spending, which has increased approximately 32% over five years, enabling brands to create new revenue streams whilst reducing operational complexity.

Boostly
Aug 21st, 2025
Airlines Innovate: Vacation Packages, Loyalty Experiences, and Smarter Travel

Texas-based experiences platform Way has partnered with Alaska Air Group to integrate curated activities into the Atmos Rewards Unlocked loyalty program.

PR Newswire
Mar 14th, 2025
Way To Support Auberge Resorts Collection Properties Globally

This next phase of the partnership enables the broader Auberge Resorts Collection to create a unified, digital-first journey where guests can easily discover and book experiences directly through each property's dedicated pages throughout aubergeresorts.com. Way's elegant user interface ensures a frictionless booking experience, making it easier for guests to explore and reserve experiences before arrival and during their stay—while streamlining operations for hotel teams. Luxury of choice: Meeting travelers' demands for digital itinerary building Modern luxury travelers expect seamless, self-guided itinerary planning, yet many hospitality brands struggle to make experiences as easy to book as rooms. Way enables Auberge Resorts Collection to offer digital itinerary-building, which has already resulted in a significant uplift in experiential bookings and revenues at properties using Way. For property teams, the platform reduces friction in the day-to-day management of experiences for the Itinerary Design teams within Auberge Resorts Collection, making it easier to drive revenue both pre-arrival and during a guest's stay. Way integrations with Opera (PMS) and Alice (Itinerary Management) streamline operations across the brand's tech stack, creating a centralized hub for launching and managing experiences

PhocusWire
Mar 12th, 2024
Way Launches New Tools To Help Hotels Offer Experiences

Technology company Way, which provides a platform for hospitality brands to develop and scale experience offerings, on Tuesday unveiled new products that allow operators to eliminate the need for third-party technologies that take customers off the hotel's website.“Instead of relying on separate solutions for each type of guest experience, brands need a unified platform that alleviates the complexity of managing these diverse offerings,” Way co-founder and CEO Michael Stocker said. “Way now provides the only all-in-one experiential platform that supports brands holistically as they scale experiences.”. The company, founded in 2020 and headquartered in Austin, Texas, and Paris, launched “Host,” its first product, in 2020 to help brands curate experiences developed and hosted by local partners and staff

PhocusWire
Feb 8th, 2023
From Ai To Google: 5 Truths For Travel Marketers In 2023

Generative AI is a friend – and a foeThe travel industry is awash in predictions on how tools like ChatGPT will or won’t change the way we do business. It’s probably not binary, and the truth is likely somewhere in between, depending on what your business is and how you use the tool.Generative AI can and should be leveraged for tasks like generating website metadata, templated product descriptions and even email copy. But start using it for brand storytelling or drafting your company’s mission statement, and it will likely betray you. Obsessing over the next shiny object won’t serve marketers well either. Remember when many said augmented and virtual reality would upend the customer journey? Do you recall the last amazing AR/VR product you saw in travel?  Yeah, me neither. . Get a dose of digital travel in your inbox each day