Location: This position is remote within the United States.

About Strategy.

At Huge, the Strategy craft is a multidisciplinary engine powered by strategists, product managers, marketing specialists, and insights experts. We sit at the intersection of business intelligence and innovation—unraveling complex enterprise challenges to architect actionable, durable strategies that propel our clients forward. Moving beyond static decks and traditional consulting deliverables, our team directly bridges the gap between commercial strategy and groundbreaking, transformational digital experiences.

Our approach melds product and digital experience strategy with growth strategies, data consulting, and brand innovation. We ground recommendations in insights and evidence to ensure creative innovation and market execution deliver tangible commercial value while keeping our clients ahead of rapidly shifting market dynamics.

The role.

We are seeking a Vice President of Strategy to lead Business and Customer Experience (CX) transformation efforts for iconic brands and global enterprises. You will lead multi-disciplinary teams in synthesizing customer insights, market dynamics, competitive moves, and operational realities to design, build, and scale high-impact AI business solutions across digital ecosystems.

In this role, you will act as a trusted thought partner to C-suite executives—leveraging a deep foundation in commercial strategy and digital transformation to help them navigate AI-driven market disruption, establish rigorous business cases, and model business impact. Beyond defining the strategic vision, you will lead the evolution from digital to AI transformation by bridging strategy to execution—prioritizing multi-year roadmaps based on quantitative trade-off analyses, data readiness, and system integration realities to ensure capital and effort yield maximum enterprise value.

What you’ll do.

Business Strategy

Formulate 3- to 5-year corporate growth visions, prioritize initiatives and create business transformation roadmaps..
Build robust financial models, e.g. ROI analyses, value realization frameworks, customer value pools to evaluate, prioritize, and justify major digital experience and product investments.
Serve as a trusted advisor to senior client executives, framing complex business problems, conducting current-state business diagnostics, and demonstrating the measurable economic impact of strategic recommendations.
Define future-state organizational structures, capability frameworks, and operational governance models needed to execute digital business transformations successfully.

Product Innovation, CX & AI Activation

Translate broad AI trends into concrete enterprise value propositions by identifying high-impact use cases across back-end enterprise systems (ERP, CRM, data platforms) and front-end digital touchpoints.
Shape new product propositions, digital service models, and revenue structures by synthesizing market research, competitive intelligence, and technology capability inputs.
Oversee cross-functional teams (Product, Business Analytics, Design, and Engineering) through the full lifecycle—from initial market strategy and rapid prototyping to product development, rollout, and post-launch scaling.
Synthesize macro-economic trends, market research, and user behavior data to craft strategic briefs that align client executives and inspire design and development teams.

Business Development & Practice Leadership

Partner with Client Services to identify growth vectors within major accounts and build compelling, data-backed business cases for enterprise initiatives.
Lead strategic win themes for major pitches, RFPs, and strategic consulting engagements, establishing clear commercial differentiation.
Act as a "player-coach," guiding strategy teams in rigorous business analysis and deliverable development while expanding the firm's strategic capabilities.

Key Capabilities & Performance Areas

Deep mastery of financial modeling, market sizing, cost-structure optimization, and P&L levers.
Strategic understanding of enterprise systems architecture, API ecosystems, and data flows required to activate AI capabilities and scale automation within existing client infrastructure.
Exceptional capability to translate complex quantitative/financial analyses and market data into compelling executive narratives.
Ability to bridge business strategy with Design, Engineering, Product, and Operations teams to ensure strategic recommendations are operationally viable and commercially sound.

What we’d like to see.

15+ years of business strategy and leadership- a track record leading business strategy and CX, efforts within a top-tier product/services innovation agency, management consulting, or corporate strategy team.
Demonstrated experience leading enterprise-level growth initiatives, market entry strategies, and multi-year digital transformation programs.
Demonstrated experience developing financial models, revenue projections, business cases, and value-realization frameworks for major client initiatives.
Experience taking digital products, services, or new business ventures from initial strategic discovery through economic modeling, design, and market launch.

The Competitive Edge:

Hands-on experience or strategic oversight of enterprise systems integrations designed to activate and scale AI solutions.

Proven experience presenting to and directly advising C-level executives, board members, and senior client stakeholders.
Bachelor’s degree required; MBA or advanced degree in business or economics preferred.

This role is currently not available for hire or work in New Mexico, and Hawaii, USA.

About Huge.

Huge is a design and technology company. We create products and experiences that grow the world’s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.

Huge’s nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? You’ll find more information at www.hugeinc.com.

Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Workers shall not be required to pay employers’ or agents’ recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.

#LI-POST #LI-Remote

The salary range for this position is as listed below. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the actual salary ranges for current and former employees who are either currently filling a similar role or did in the past; the candidate’s depth of experience and qualifications; the level of specialization the role requires; budgetary considerations; the market demand for that role and the local market conditions that exist where the employee will be based. For current Huge employees, tenure will also be a consideration.

Wage Disclosure

$180,000—$230,000 USD

Wage Disclosure 180000 - 230000 USD

About the company

Huge partners with global brands to design and build digital products and experiences, offering strategy, design, technology, and marketing. Its teams integrate strategy, user experience design, software development, and data insights to launch and support these digital offerings. It differentiates itself with end-to-end capabilities across strategy, design, technology, and data intelligence for large-brand initiatives. Its goal is to help clients grow their business by improving digital performance and impact, supported by its acquisition by AEA Investors and a strategic tie-up with Hero Digital.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York

Founded

1999

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Simplify's Take

What believers are saying

Angela Yang joined June 15, 2026, sharpening Huge’s new-business engine.
iFIT launched Huge’s Veo 3 cinematic fitness worlds on January 12, 2026.
Rotate° expands Huge’s enterprise Shopify reach across premium retail clients immediately.

What critics are saying

AEA’s Hero Digital integration distracts leaders and slows delivery through late 2026.
Huge’s reliance on Google, Apple, and PepsiCo makes one lost account painful.
AI commoditizes agency work; Huge’s premium pricing erodes without scalable commerce wins.

What makes Huge unique

Huge’s Atomic Teams pair senior humans with agents for faster delivery.
Rotate° made Huge a Shopify Plus and composable-commerce specialist on June 8, 2026.
Huge bundles strategy, brand, product, marketing, data, and commerce under one roof.

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Benefits

Remote Work Options

Company News

Business Wire

Jun 15th, 2026

Huge appoints Angela Yang as Chief Growth Officer

Huge, an independent AI-native design and technology company, has appointed Angela Yang as Chief Growth Officer. Yang brings over 15 years of growth leadership experience and will oversee the company's Growth and Alliance organisations. Yang previously served as Head of Growth at Fantasy and EVP and Head of Growth at Razorfish, where she led year-over-year new business growth and secured clients including Uber, PayPal, The Coca-Cola Company and AMC. Before Razorfish, she helped build the growth practice at Material+, merging five agencies' pipelines post-acquisition. Yang began her career building new profit centres at agencies through social and digital media solutions. She holds a journalism degree from the University of Missouri and has spoken at SXSW, Adweek and other industry events.

Business Wire

Jun 9th, 2026

Huge Acquires Rotate°, Adding Composable Commerce Expertise to Its AI-Native Design and Technology Practice

Huge acquires Rotate°, adding Composable Commerce expertise to its AI-native design and technology practice.

Huge

Jun 8th, 2026

Huge acquires Rotate°, adding Composable Commerce expertise to its ai-native Design and technology practice.

Huge acquires Rotate°, adding Composable Commerce expertise to its ai-native Design and technology practice. London-based Shopify Plus specialists join Huge as the firm formalizes composable commerce as a core capability. NEW YORK and LONDON, June 8, 2026 - Huge, an independent AI-native design and technology company, today announced the acquisition of Rotate°, a London-based commerce agency specializing in composable ecommerce. The acquisition formally establishes Composable Commerce as a core capability alongside Huge's five existing offerings: Products & Platforms, Marketing & Content, Customer Experience, Brand Strategy & Design, and Data & AI. Financial terms of the transaction were not disclosed. Rotate° is a team of senior commerce specialists with deep expertise in enterprise Shopify, composable architecture, and AI-enabled commerce delivery. As a long-time Shopify Plus partner - placing them in the top 1.5% of Shopify firms globally - Rotate° has built long-term partnerships with premium brands across lifestyle, apparel and consumer sectors. The full team, led by Jim Tattersall, Andy Jackson and Chris Harris, joins Huge immediately and will operate out of Huge's Old Street office in London. "Commerce is one of the most complex and consequential parts of how a brand connects with its customers," said Josh Campo, CEO of Huge. "It demands real technical depth and true creative ambition in equal measure. Rotate° brings both, and that makes Huge a stronger partner for every client we work with." Rotate° was founded by Jim Tattersall, who has led independent design and technology studios for nearly two decades. Under his leadership, the hands-on consultancy developed a delivery model built around small, senior cross-functional teams with real ownership over outcomes, a structure that maps directly onto Huge's Atomic Teams (HATs) model, which pairs elite human teams with AI agents to drive speed, accountability and impact. "In early conversations with Huge, it became clear Huge had arrived at the same conclusions independently: the best work comes from small, senior teams with real ownership over outcomes, and AI raises the bar on the human judgment at the center of it. This is the right scale to make a genuine global impact with that model, said Jim Tattersall, founder of Rotate°. Rotate° will serve as the foundation of Huge's commerce practice, continuing to serve existing clients while expanding commerce capability across Huge's broader client base. About Huge Huge is an independent AI-native design and technology company that helps enterprises redesign their systems, experiences, and operating models to create durable competitive advantage. With more than 1,000 people across global offices, Huge partners with some of the world's most ambitious brands including Google, Apple, NBCU, PlayStation and PepsiCo. About Rotate° Rotate° is a platform-agnostic commerce consultancy crafting bespoke, AI-enabled commerce experiences for premium global brands. Its partnerships span leading platforms including Shopify, Centra, Commerce Layer and commercetools, with more than 13 years' experience in the Shopify ecosystem and recognition as one of only 18 Commerce Layer Elite Partners globally. Media Contact: [email protected]

Adweek

Feb 26th, 2026

Brandtech Names Regional CEOs to Power AI Push In Key Markets

Brandtech names regional ceos to power AI push in key markets. Former Huge global CEO Lisa debonis joins as UK managing partner and CEO. 2 hours ago Brandtech Group has appointed three regional chief executives - Lisa De Bonis in the UK, Jeff Matisoff in North America, and Julie Hardy in France - as it bolsters its leadership in key markets with AI-forward talent. De Bonis joins from Huge, where she served as global CEO and chief experience and product officer. Before that she spent years at Accenture Interactive across commercial and operational roles. Matisoff joined Brandtech in 2021 from WPP, where he was global president of Eightbar, IBM's dedicated agency. He helped lead the acquisition and integration of digital marketing company Jellyfish, which manages more than $2 billion in billings. Audrey Kemp is a staff reporter for Adweek based in New York City. Recommended videos

Associated Press

Jan 21st, 2026

iFIT and Huge launch AI-generated cinematic fitness worlds using Google's Veo 3 technology

Design and technology company Huge has partnered with iFIT to create "Realms You Can't Reach", a series of AI-generated fantasy running experiences for treadmill workouts. The collaboration uses Google's Veo 3 technology to produce five immersive videos featuring impossible-to-film worlds. Huge developed a custom production pipeline combining narrative storyboarding, Midjourney visuals and Veo 3 video generation to create 20-30 minute point-of-view runs through prehistoric, mythic and futuristic landscapes. The series launched to iFIT members on 12 January 2026. The project demonstrates AI as a production tool rather than a gimmick, enabling content that complements iFIT's existing trainer-led programming and library of over 10,000 workouts. iFIT has 6 million users globally and owns brands including NordicTrack, ProForm and Freemotion.