Senior Director Brand Communications - Originals

Purpose:

Lead the NAM Originals and Sportswear Brand Comms team (encompassing Inline, Statement and  Sportswear). Build the NAM Comms strategies that sit at the intersection of Global plans and generating market level consumer demand. Provide consistent direction and oversight to all channel teams and hold accountability for MWB and KPIs.

Key Accountabilities (List the 5-10 major areas of responsibility for role):

• Responsible for the creation of a yearly NAM strategy for each area under their remit. This should take into account consumer trend and behavior, Global and Market business needs, what has and has not worked previously
• Ensure execution of strategy across each area of the business (taking direction from paper to consumer)
• Direct all channel teams that support Originals and SPW (set direction, oversee briefs, ensure they know how they can support, what success looks like, clear obstacles, keep accountabilities etc)
• Support VP Brand Communication in MaEx process: building, managing, analysis, forecasting and reporting
• Be able to look across the categories to coordinate, money and resources strategically to accomplish our business goals
• Ensure the execution of the Global/NAM calendar (including any locally planned and globally approved Market-specific initiatives)
• Lead local Campaign creation where needed within Global guidelines while servicing NAM needs
• Partnership with Media team for Category Media planning, decisions and execution
• Responsible for key KPIs for each area of responsibility and corrective actions / learnings against them
• Oversight of agency roster and selection to ensure strong relationships, good direction, diversity of skill sets and perspectives and appropriate pricing (in partnership with procurement)
• Oversee sell-in tools for key milestones
• Consistent planning and communication with BU teams to ensure marketing and product plans are complimentary
• Lead by example in driving a high employee engagement and high performance culture
• Identify and develop high-potential talents, to fuel the team's succession plan
• Oversee full team, give feedback, counsel, help to ensuring strongest team possible

Knowledge Skills and Abilities:

• Progressive experience in brand and/or product marketing
• Leading and  managing a diverse team
• Proven ability to take projects from high level strategy all the way to consumer touch points
• Excellent verbal and written communication skills
• Strong presentation, planning, and analytical skills

Qualifications (Minimum required education and experience):

• Bachelor’s degree (B.A.), with an emphasis in Marketing/Business/Sales preferred, and
• At least 10 years sports or other product marketing or related experience, 6 years at the managerial level in the Sporting Goods Industry.
• Equivalent combination of education and/or experience may be substituted for degree.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.

Please note:

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on company performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service,  eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, OR.
• Though our teammates hail from all corners of the world, our working language is English.