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Dentsu

Marketing analytics and digital advertising solutions

Senior Planning & Consulting Manager Digital

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeFrankfurt, GermanyNo salary listed

About the Job

Requirements

  • A completed degree or commercial vocational training, ideally in media such as a publishing company, media sales company, or advertising agency.
  • At least 3 years of professional experience.
  • Affinity for online topics and media generally.
  • Confident use of Microsoft Office, especially Excel.
  • Fluent spoken and written German and English.
  • Analytical and conceptual thinking.
  • Open and flexible thinking and conduct, with a customer- and service-oriented approach.
  • High commitment and resilience.

Responsibilities

  • Apply professional expertise in direct collaboration with Consulting to address clients' strategic questions.
  • Support the Grouphead Digital Media in managing commitments and implementing planning guidelines.
  • Create media recommendations based on client briefs for client approval.
  • Derive campaign setups—including channels, media sellers, advertising vehicles, placements, and formats—using relevant market and in-house tools while considering briefing objectives and relevant key performance indicators.
  • Create high-level and detailed plans across digital channels, considering conditions set by strategic procurement and client/agency agreements, in media-plan or flowchart form.
  • Interpret planning results, derive recommendations, and present relevant facts in written recommendations.
  • Where needed, obtain individual offers from media partners and review them with strategic procurement.
  • Create qualitative and quantitative evaluations of media, advertising vehicles, and offers.
  • Account for contractual planning objectives to ensure performance and fulfillment of contract terms, including cost per point, visibility, ad-fraud rate, and price guarantees.
  • Define relevant metrics and develop benchmarks with the manager based on goals in client contracts.
  • Enter detailed-planning parameters into the media-booking system's planning module as the basis for handoff to external partners.
  • Support Consulting and, where needed, communicate with clients to support detailed planning, including sending offers, incorporating plan changes and optimizations, and obtaining approvals.
  • Support external and internal partners in resolving detailed media-plan questions with media partners, creative agencies, and digital ad-serving providers.
  • Analyze and evaluate campaign reports against predefined campaign goals to generate insights for future campaigns.
  • Monitor digital media campaigns to ensure accurate and timely implementation.
  • When needed, review live campaigns in platform tools to evaluate compliance with campaign key performance indicators and support advisory work with clients.
  • Review budget overviews and commitment controls, and inform the manager when agreed conditions may not be met.
  • Maintain media-seller shares in the DAN OnePlan system as the basis for Ampfli revenue projections and meeting agency agreements.
  • Coordinate regularly with strategic procurement and the Consulting team to maintain shared information and agree on actions when campaign parameters change or implementation issues arise.
  • Actively contribute to new-business and account-defense projects.
  • Train other employees, trainees, and apprentices to develop their professional skills.
  • Share generated knowledge and experience through training sessions, presentations, and case studies.
  • Actively contribute to Planning & Implementation projects, such as offer portfolios, process optimization, and tool development, including projects beyond the role's own area of responsibility.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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