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Harry's

Builds consumer packaged goods brands

Head of Community

Growth MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Have 10 or more years of experience across creator partnerships, affiliate, social commerce, or growth marketing, including at least a few years leading a creator function.
  • Have TikTok Shop and social commerce fluency, including understanding affiliate economics and commission design.
  • Have growth marketing discipline and comfort with performance accountability.
  • Be able to build systems and shared infrastructure from scratch.
  • Have good judgment in creators and content and brand sensitivity to partner with CMOs, growth leads, and brand teams.
  • Be able to run a high-volume program and bespoke, high-touch relationships simultaneously.
  • Be comfortable leading through dotted lines and shared ownership, with clear accountability to growth outcomes.

Responsibilities

  • Own Mammoth's shared creator network across all three brands and ensure creator conversations from Growth or Brand run through it so creators do not hear from two Mammoth teams.
  • Own shared infrastructure for contracts, rates, rights, payments, and the content repository, with paid usage and affiliate as the default on every deal.
  • Decide which brand a creator belongs to, when to deepen or end relationships, and resolve cross-brand conflicts.
  • Own the TikTok partner relationship and bring cross-brand requests to the platform.
  • Own the pod that runs all creator and content work for TikTok Shop, led day to day by the Senior Manager, Community.
  • Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms, including recruitment, activation, retention, commission and incentive design, creator NPS, and creator-to-creator recruitment.
  • Build the path from mass creator to affiliate across channels and then to deeper partnership, identifying and developing strong creators.
  • Ensure creator content is used across paid whitelisting, user-generated content, affiliate, and brand organic channels.
  • Own the entire influencer pipeline, from sourcing and initial outreach through negotiation, activation, and renewal.
  • Own performance partnerships through Influencer Partnerships.
  • For brand-led work, including large-scale influencers and brand moments, build shortlists, run outreach and negotiation, and manage engagement against the brand's strategy and talking points.
  • Run creator experiences for Growth and Brand through Community Engagement, including Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.
  • Partner with the Growth Marketing Lead and Influencer and Organic Social Lead for each brand, taking creator direction and briefs and turning them into creator targets and execution.
  • Work with each brand's marketing team on influencer strategy, reporting via a dotted line to each brand's CMO and partnering with each brand Influencer Marketing Manager, who owns the brand's overall creator strategy.
  • Bring in strategy and input from cross-functional partners, including Creative Strategists, the growth creative production team, and brand influencer teams.
  • Give brand Social Media Managers access to the network for organic creator work and reposting.
  • Own the Growth community budget for mass creators, performance partnerships, and engagement programming; commissions sit in Growth.
  • Coordinate budget allocation: brands fund large-scale influencers, brand moments, and premium tiers from their budgets; shared experiences such as creator trips are co-funded.
  • Own brand safety review with input from brand teams and route larger deals for Brand approval.
  • Hold monthly Brand Creator Planning meetings with each brand covering strategy, priority moments, talking points, and budget.
  • Hold weekly Community Operating Meetings covering pipeline, outreach funnel, active deals, delivered content, engagement programming, and what to scale or stop.
  • Hold monthly Cross-Portfolio Reviews with Influencer Marketing Managers covering top creators and content, conflicts, budget, rights, and brand safety.
  • Hold quarterly Strategy Reviews with leadership to assess whether the model is working and determine team and budget needs.

About the Company

Harry's

Builds consumer packaged goods brands

Harry’s Inc runs a modern consumer packaged goods (CPG) company with multiple brands, including Harry’s, Flamingo, Lume, Mando, and Harry’s Labs. It develops and brings to market personal care and grooming products aimed at meeting real consumer needs, and it acts as an M&A engine to expand into new categories. The products are designed to be accessible and practical for everyday use, delivered through its brands and supported by in-house product development and brand-building capabilities. The company differentiates itself by focusing on people—its employees and customers—and by attaching a social mission, donating 1% of sales across its brands to nonprofits. Its goal is to Create Things People Like More, improving products, experiences, and tools for customers while generating positive impact in the community.

Company size
201-500
Company stage
Acquired
Total funding
$474.6M
Headquarters
Lynn, MA
Founded
2013

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