Tesla

Makes electric cars, robotaxis and grid batteries

Demand Generation Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeSeoul, South KoreaNo salary listed

About the Job

Requirements

At least 5 years of marketing experience across areas including online marketing, events, integrated marketing, and retail marketing.
At least 5 years of experience leading a team; comfortable managing and coaching others.
Bachelor’s degree or equivalent.
Excellent written and verbal communication in English and Korean, including proficiency in building clear, compelling value propositions for a variety of media.
Understanding of local country needs.
Experience managing large-scale events or trade show participation.
A driver’s license.
Ability to think strategically and analytically and address cross-functional and cross-organizational issues independently.
Flexibility and adaptability to thrive in a start-up culture.
Ability to maintain urgency and an entrepreneurial work ethic to drive business outcomes.
Ability and willingness to manage and mentor others.
Highly organized, with the ability to manage multiple projects while meeting deadlines.

Responsibilities

Manage local Demand Generation teams across South Korea and work with the Country Director and General Sales Manager to develop targeted marketing strategies and plans integrating marketing tactics, events, and public relations activities to achieve country goals.
Lead content creation and project management for websites, collateral, and customer communications, including emails and letters; own the market’s tone of voice and serve as the primary contact for websites, mailers, newsletters, and collateral.
Manage and implement a comprehensive event calendar, centrally tracking regional marketing events including test-drive events, lead-generation events, and external corporate events such as auto shows and product launches, in coordination with Sales and Delivery.
Establish frequent communication and collaboration with company stakeholders.
Set up and lead regional digital campaigns and partnerships and guide the team on local partnerships.
Stay informed about relevant market news and local marketing activities, including store, Supercharger, and Service Centre openings; appointments; partnerships and financing deals; and industry events.
Manage planning and execution of regional activities, including store openings, test drives, lead-generation events, and Supercharger launches; guide stores in developing in-store programs and campaigns to engage existing leads and create new leads.
Deliver marketing objectives within designated and agreed budgets.
Support the field sales organization on other marketing initiatives.
Work with communications and content teams to ensure consistent and effective messaging in external documents and promotional materials supporting marketing activities.
Evaluate, track, and report program and campaign success.
Ensure compliance with global brand strategy and corporate identity.
Demonstrate leadership and motivate and coach the team to improve productivity.
Travel up to 50%.

Desired Qualifications

CRM system knowledge is a plus.

Category	Sales & Customer Support
Location	Gangnam-gu, Seoul Teugbyeolsi
Requisition ID	253599
Type	Full-time

Job Description

Tesla is looking for a Demand Generation Manager to lead Marketing related responsibilities including Retail Activities, Content creation, On/Offline Events for Tesla in Korea.Our ideal candidate is a self-starter with an exceptional ability to connect with the business and the customers. As a Demand Generation Manager at Tesla, you’ll face new challenges every day in a fast-paced, energetic, and innovative environment. You’ll be essential in driving our mission forward.This role may be located in Seoul, South Korea.

Job Responsibilities

Manage the local Demand Generation teams across South Korea and work closely with the Country Director and General Sales Manager to develop targeted marketing strategies and plans with a coherent integration of marketing tactics, event and PR activities to achieve country goals
Lead content creation and project management for website, collateral, and customer communication(i.e. emails and letters) for applicable markets. This includes responsibility for tone of voice in market and primary contact role for website, mailers, newsletters and collateral
Manage and implement a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches), while working closely with the Sales & Delivery Organization
Establish frequent communication and collaboration with other company stakeholders
Set-up and lead digital campaigns and partnerships on a regional level and provide guidance on local partnerships to your team
Stay informed of newsand local marketing activities in your relevant markets. These include but are not limited to – store, Supercharger and Service Centre openings; new appointments; partnerships and financing deals; industry events
Manage the planning and execution of regional activities including store openings, test drives,lead generation events and Supercharger launches. Guide stores in the development of in-store programs and campaigns to engage existing leads andcreate new leads
Effectively deliver results of marketing objectives within the designated and agreed budgets
Support the fieldsales organization on other marketing initiatives
Work with communications and contents team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
Evaluate, track and report the success of programs and campaigns
Ensure compliance with global brand strategy and corporate identity for Tesla
Demonstrate strong leadership and motivate/coach the team to improve their productivity

Job Requirements

At least 5 years’ marketing experience in a range of areas including online marketing, events, integrated marketing and retail marketing
At least 5 years’ experience leading a team. Comfortable managing and coaching others
Bachelor’s degree or equivalent
Excellent written and verbal communication in English & Korean (skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media)
Understanding of the local countryneeds.
Experience in managing large-scale events or trade show participation.
CRM system knowledge is a plus
Driver’s license
Up to 50% travel required
Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
Flexibility and adaptability in order to thrive in a start-up culture
Ability to maintain a high sense of urgency and entrepreneurial work ethic that is required to drive businessoutcomes
Ability and willingness to manage andmentor others
Highly organized with the ability tomanage multiple projects while meeting deadlines
Positive “can do” attitude, passionate and able to show commitment and to inspire others

About the Company

Tesla

Makes electric cars, robotaxis and grid batteries

Tesla makes electric cars and batteries that store power for homes and utilities, and it develops self-driving software and humanoid robots. In 2023, its Model Y became the first electric vehicle to rank as the world's best-selling car. Buyers order the Model 3 sedan, Model Y SUV, or Cybertruck pickup directly from Tesla instead of through dealers, and they charge on its Supercharger fast-charging network. It also sells Megapack and Powerwall batteries, runs a robotaxi service, and charges drivers a monthly fee for self-driving software that still needs their supervision. Tesla was founded in 2003, with Elon Musk as its lead early investor and a recognized co-founder, and it is based in Austin, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Austin, TX
Founded: 2003

Recently Posted Jobs

Explore more opportunities at Tesla

See more jobs