Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.
Company Size
501-1,000
Company Stage
Series C
Total Funding
$105.4M
Headquarters
Austin, Texas
Founded
2015
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