CHAGEE is a global tea beverage brand focusing on fresh milk tea in modern teahouses, using a franchise model called the '1+1+9+N' that starts with nine company-run stores to test markets before expanding to franchisees. Its main product blends fresh whole-leaf tea with fresh milk and is produced with automated tea-making machines and a digital operations system for fast, standardized preparation and store management. The company differentiates itself through nutrition transparency—providing calories and GI values—and a large international network of over 6,400 teahouses across multiple markets. The goal is to scale its model worldwide, maintain consistent product quality and nutrition information, and become a leading global player in modern tea houses, with Nasdaq listing CHA signaling growth.
Company Size
51-200
Company Stage
IPO
Headquarters
Irvine, California
Founded
2017
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