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VML Enterprise Solutions

Global agency offering brand, CX, commerce

Senior Consultant: Adobe Analytics & Customer Journey Analytics

Implementation & Technical Account ManagementConfirmed live in the last 24 hours
Full-timeNoida, Uttar Pradesh, IndiaNo salary listedIn-person

About the Job

Requirements

  • At least 8 years of overall experience working in web or digital analytics or a related field.
  • A bachelor's or master's degree in computer science, or equivalent practical experience.
  • Hands-on implementation experience with both Adobe Analytics and Customer Journey Analytics.
  • Working knowledge of Adobe Experience Platform, including XDM schemas, datasets, and identities.
  • Experience with Adobe Experience Platform Web SDK (Alloy) and Tags (Launch).
  • Solid understanding of online marketing tools, technologies, and measurement strategy.
  • Strong understanding of HTML, JSON, and web or data-layer protocols.
  • Strong-to-advanced JavaScript skills.
  • Solid understanding of general business models, concepts, and strategies.
  • Proficiency with Microsoft Office and presentation tools.
  • Exceptional organizational, presentation, and verbal and written communication skills.
  • Ability to learn quickly, work as part of a team, and manage change effectively.

Responsibilities

  • Understand each client's website and application architecture, business model, data landscape, and marketing strategy.
  • Gather and document business requirements, KPIs, and functional or technical specifications, and help shape them.
  • Create project plans and roadmaps with well-defined outcomes.
  • Design customized measurement solutions and tag and implementation strategies for Adobe Analytics and Customer Journey Analytics.
  • Implement and configure data collection using Adobe Experience Platform Web SDK (Alloy) and Tags (formerly Launch).
  • Define and build XDM schemas, datasets, and data ingestion pipelines in Adobe Experience Platform to support Customer Journey Analytics.
  • Configure Customer Journey Analytics connections, data views, derived fields, calculated metrics, and cross-channel data stitching and identity resolution.
  • Plan and execute Adobe Analytics-to-Customer Journey Analytics migrations, including data reconciliation and reporting-parity validation.
  • Build and optimize Analysis Workspace projects, dashboards, and self-service reporting across Adobe Analytics and Customer Journey Analytics.
  • Support client developers and third parties throughout implementation.
  • Validate, quality-assure, and debug implementations, and follow through until issues are resolved.
  • Perform light JavaScript development to customize data collection and analytics solutions.
  • Advise key stakeholders and drive client success based on their business drivers.
  • Provide expert guidance on data sources, data connectors, APIs, Query Service outputs, and app, media, and heartbeat tracking, including acquisition links, push notifications, and triggers.
  • Support integrations across Adobe Experience Cloud, including Real-Time CDP, Adobe Journey Optimizer, and Adobe Target, as well as external systems.
  • Interact frequently with marketers, analysts, and web developers by phone, email, or in person.
  • Communicate proactively with customers throughout the project lifecycle.
  • Manage multiple client engagements simultaneously, keeping projects on schedule and within scope.
  • Manage customer expectations and safeguard delivery quality.
  • Build expertise in Adobe products and their application to digital businesses.
  • Educate clients on industry-specific best practices and key requirements.
  • Keep accurate daily records of client billable time.
  • Produce technical documentation and executive-ready presentations.

Desired Qualifications

  • Adobe certifications in Adobe Analytics, Customer Journey Analytics, or Adobe Experience Platform.
  • Prior Adobe Analytics-to-Customer Journey Analytics migration experience.
  • Advanced SQL, Adobe Experience Platform Query Service, and data modeling or data warehousing skills.
  • Web or app development experience with JavaScript, Node.js, or Python.
  • Mobile or media analytics implementation experience to the core-code level.
  • Hands-on experience with APIs and analytics automation.
  • Deep vertical industry experience, such as retail, media, financial services, or high tech.

About the Company

VML Enterprise Solutions

Global agency offering brand, CX, commerce

VML Enterprise Solutions is a global creative and technology partner formed by the merger of Wunderman Thompson and VMLY&R, offering an integrated service across brand experience, customer experience, and commerce powered by data and technology. It combines creative ideas with CX design and e-commerce solutions, using data to plan, execute, and measure multi-channel campaigns. Its differentiator is an end-to-end, globally scalable offering built from two large agencies with complementary strengths, enabling unified brand, CX, and commerce work in one partnership. Its goal is to help clients grow by delivering cohesive, data-informed experiences that boost brand affinity, engagement, and sales.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Kansas City, MO
Founded
1992

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