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Gopuff has announced a multi-year strategic partnership with comedian and entrepreneur Druski, who will take an equity stake in the instant commerce company. The collaboration will see Druski work with Gopuff to launch exclusive products and create consumer experiences for his audience. Druski will help expand Gopuff's reach through his Coulda Been Records and 4Lifers Entertainment properties. Gopuff will use its commerce and distribution capabilities to deliver products inspired by Druski's creative projects directly to fans. The partnership builds on a previous collaboration when Druski joined Tom Brady in Gopuff's "HARD PASS" campaign for the Super Monday Off Coalition. Founded in 2013, Gopuff delivers over 5,000 products in as fast as 15 minutes across the US and UK.

Gopuff and Polymarket team up to give away $1 million in gold for America's 250th birthday. Gopuff and Polymarket are giving away 250g gold bars in celebration of America250 To celebrate the nation's 250th birthday, Gopuff and Polymarket are giving away 250 gold bars, worth a total of $1 million. PHILADELPHIA & NEW YORK-(BUSINESS WIRE)-Gopuff, the leading instant commerce platform, today announced a first-of-its-kind partnership with Polymarket, the world's largest prediction market, to celebrate the nation's 250th birthday with a $1,000,000 gold giveaway. Today through July 19, every $25 or more purchase on Gopuff will serve as an entry for the chance to win one of 250 gold bars. Gopuff and Polymarket are giving away 250g gold bars in celebration of America250. Share In total, 250 winners will share in $1,000,000 worth of gold in celebration of America250, including 250g gold bars. Prizes include two tiers of Gopuff x Polymarket co-branded gold bars: * 10 winners: 250-gram gold bar (approx. value $32,500 each) * 240 winners: 20-gram gold bar (approx. value $2,600 each) To enter, customers can make a qualifying purchase of $25 or more on Gopuff between July 3-19. Customers can earn up to 20 entries (no purchase necessary to enter; full terms and conditions available here). "America's 250th only happens once, and we wanted to celebrate it the way Gopuff does everything: fast, big, and a little unexpected," said Tyler Stewart, Head of Marketing at Gopuff. "The best partnerships make bold ideas even bolder, and together with Polymarket we're celebrating America's 250th by putting a million dollars in gold into the hands of our customers, creating the kind of unforgettable experience only this partnership could bring to life." "Polymarket is where the world comes to find out what people really believe is going to happen - and this summer, that includes who's walking away with a gold bar," said Josh Tucker, Head of Growth at Polymarket. "Teaming up with Gopuff lets us bring that same energy to millions of customers in a fun, tangible way." ABOUT GOPUFF Gopuff, the leader in instant commerce, offers more than 5,000 products delivered in as fast as 15 minutes. Founded in 2013 by Yakir Gola and Rafael Ilishayev, the company operates its own micro-fulfillment centers, leveraging proprietary technology and a hyper-local logistics network to offer speed, reliability, and affordability to millions of customers across the U.S. and U.K. To learn more, visit www.gopuff.com or follow Gopuff on Facebook, X or Instagram. Download the Gopuff app on iOS and Android. ABOUT POLYMARKET Polymarket is the world's largest prediction market platform, where participants trade on the outcomes of real-world events. By harnessing the wisdom of the crowd and the efficiency of markets, Polymarket generates real-time probability estimates that have proven to be among the most accurate forecasting tools available. Polymarket's markets span global politics, economics, science, technology, sports, culture, and more, attracting hundreds of thousands of participants worldwide. Polymarket US operates as a CFTC-regulated designated contract market under the Commodity Exchange Act. For more information, visit polymarket.com.

Cole Palmer teams up with Gopuff for COLED ice brand launch. June 22, 2026 Deal Type: Multi-Year Strategic Partnership / Co-Created Product Line Announced: June 22, 2026 * Cole Palmer and Gopuff have launched COLE'D, a new premium ice line available exclusively on Gopuff in the U.S. and U.K., marking Palmer's first hands-on product venture from the ground up. * The collection includes three products: Pebble Ice with Electrolytes ($4.99/5lb), Premium Craft Ice Spheres shaped like footballs ($5.99/4-pack), and Traditional Ice Cubes ($3.49/5lb), with the electrolyte ice being a world first in the category. * The COLE'D brand is directly inspired by Palmer's iconic fan-created "Cold Palmer" celebration, which he trademarked in late 2025, turning a viral moment into a commercial product fans can own. * Gopuff has previously co-created products with Tom Brady, Good Nut coconut water and GOAT Gummies, establishing a pattern of athlete-led brand launches through the platform. Cole Palmer and instant commerce giant Gopuff have teamed up to launch COLE'D, a new line of premium ice products, including what the brand is calling the world's first electrolyte ice. The multi-year deal is live now, with all products available exclusively via the Gopuff app. The line spans three SKUs, all made with purified, filtered water, designed to cover everything from athletic recovery to elevated watch parties. The football-shaped ice spheres, in particular, feel tailor-made for a summer of big games. This is Palmer's first foray into product development, and he's been involved from concept to packaging. The COLE'D name pulls directly from his trademarked "Cold Palmer" persona, a nickname born from the terraces that he's now turning into a brand. Palmer was recently named Coca-Cola's football brand ambassador in a multi-year deal, and earlier starred alongside Vinícius Júnior and Christian Pulisic in Rexona's FIFA World Cup 2026 global film. Left out of England's World Cup squad this summer, Palmer is using the downtime to build, and COLE'D is the first result. For Gopuff, this follows its athlete-brand playbook established with Tom Brady through Good Nut and GOAT Gummies, further cementing the platform as a home for talent-driven consumer products. Cole Palmer just turned a fan meme into a product line, and that's not a small thing. The "Cold Palmer" celebration wasn't manufactured by a marketing team; it came from the stands. The fact that he trademarked it, built a logo around it, and is now putting it on a bag of ice is a masterclass in athlete brand-building that feels genuinely organic rather than forced. The timing is smart too. With Palmer out of England's World Cup squad and facing a quieter summer than most of his peers, COLE'D gives him a cultural presence this season regardless of what's happening on the pitch. He's not disappearing, he's pivoting. Gopuff continues to carve out a very specific lane: not just a delivery app, but a platform that co-creates products with athletes. That's a different value proposition from traditional retail, and it's one that's hard to replicate quickly. Can Palmer's "Cold Palmer" persona sustain a full consumer brand, or does COLE'D's appeal depend too heavily on his football form? Is Gopuff building the most athlete-friendly product platform in the game right now, and who's next after Palmer and Brady?