UNTUCKit is a fashion brand that sells men’s apparel directly to consumers through its website and a growing network of physical stores, now expanding to women’s and children’s lines. Its core product is a casual shirt engineered with a specific length and contoured hem to be worn untucked, paired with reinforced collars and multiple fits. The company also offers polos, t-shirts, pants, sweaters, jackets, and accessories, with a historically strong emphasis on in-person retail to let customers touch and feel the product before buying. UNTUCKit differentiates itself by focusing on the untucked look—designing shirts that fall halfway between the belt and pant zipper—and by combining online sales with a robust brick-and-mortar presence to support omnichannel shopping. The goal is to grow a broad, easy-to-wear menswear (and family) brand across North America and beyond, expanding store footprint, product lines, and wholesale partnerships to reach more customers.
Company Size
201-500
Company Stage
Early VC
Total Funding
$39M
Headquarters
New York City, New York
Founded
2011
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