Associate Director - Marketing

The Opportunity:

The Associate Director Marketing, Belgium & Luxembourg (BeLux) is the strategic leadership role for the Oncology portfolio, responsible for the integrated management of product launches, brand and omnichannel strategy across the entire Customer Engagement System.

The incumbent ensures that strategic objectives are translated into effective, data-driven and customer-centric initiatives, connecting Marketing, Omnichannel Management, Field Force, Medical Affairs, Market Access and other customer-facing functions.

The Associate Director Marketing, BeLux will be orchestrating portfolio performance, strategic direction, continued development and cross-functional collaboration.

A key element of the role is close and continuous alignment with the European Marketing and Omnichannel organization, ensuring that global and European strategies are consistently translated into locally relevant and market-oriented execution. Furthermore, the consistent alignment and collaboration with Medical Affairs, Strategic Planning and Operations and all other relevant functions is crucial for success.

The Associate Director Marketing, BeLux is an active enabler of an agile, cross-functional and data-driven commercial organization, with a strong focus on speed, relevance and customer centricity.

This role reports to the Commercial Director, Belgium & Luxembourg.

Key responsibilities:

Product Launch & Commercial Readiness Leadership

• Provide overall commercial leadership and accountability for product launches in Belgium & Luxembourg, ensuring strategic alignment, organizational readiness and successful market execution.

• Contribute to setting the overarching commercial launch strategy and direction, translating European strategies into a compelling and locally relevant launch approach informed by leveraging local market insights as well as country specific opportunities.

• Orchestrate cross-functional launch readiness across Marketing, Field Force, Strategic Planning and Operations, Medical Affairs, Market Access and other relevant functions, ensuring clear priorities, ownership and alignment.

• Develop, adapt, deliver and ensure compliant promotional materials and sales campaigns for Belgium & Luxembourg.

• Define and develop the optimal promotional mix to support the launch and establishment of Revolution Medicines and its products in the region.

Strategic Portfolio and Marketing Leadership

• Overall responsibility for the strategic direction of the product and brand portfolio.

• Ensure a coherent connection between brand, product and customer engagement strategies, informed by market insights and opportunity assessments.

• Take responsibility for the commercial performance of the portfolio in close collaboration with the Field Force, Strategic Planning and Operations, Medical Affairs, and Market Access.

Omnichannel & Customer Experience Leadership

• Overall responsibility for the end-to-end customer experience across the Oncology portfolio.

• Ensure consistent, cross-channel and data-driven customer engagement in close collaboration with the Omnichannel Manager Europe.

• Further develop an integrated Customer Engagement model together with the Field Force (SOAMs and ABLs) and other Customer-Facing functions.

• Ensure the consistent translation of Marketing strategies into actionable Customer Journeys and content.

• Ensure tactical execution of marketing and promotional materials, including a strong presence at congresses and events.

• Engage with key customers to seek feedback and gain insights on campaigns, marketing initiatives and promotional materials.

Integration with Field Force

• Work closely with the Commercial Director and Senior Oncology Account Managers (SOAMs) to ensure consistent execution in the Dutch market.

• Establish a structured feedback loop between the Field Force and Marketing functions.

• Share responsibility for the effective activation of Marketing and Omnichannel initiatives in the market.

European Alignment

• Serve as a key interface to the European Marketing and Omnichannel organization.

• Ensure effective alignment between European strategy and direction with local execution.

• Actively contribute to European strategic and platform initiatives with the aim of building a scalable Customer Engagement architecture.

• Leverage European best practices to continuously develop the local Marketing organization.

Innovation, Data & Transformation

• Foster a data-driven and technology-enabled Marketing organization.

• Actively engage with developments in Data, Digital, AI and Advanced Analytics within the Healthcare and Oncology environment.

• Support the organization in evaluating emerging technologies and their potential relevance for Customer Engagement and Commercial Impact.

• Drive the continuous development of Marketing and Omnichannel capabilities across the team.

Required Skills, Experience and Education:

Successful candidates combine strategic commercial leadership with strong execution capabilities, digital acumen and a high level of cross-functional influencing ability.

• University degree in Natural Sciences, Medicine, Pharmacy, Business Administration or a comparable field.

• 8+ years of experience in senior marketing leadership roles in oncology.

• Experience leading product launches, product management, omnichannel management and cross-functional teams.

• Proven experience working within international and/or European Marketing organizations.

• Strong understanding of modern digital and data-driven Marketing models.

• Excellent communication, facilitation and stakeholder management skills within complex cross-functional environments.

• Visibly embodies corporate Core Values while cultivating an energized team culture focused on patient impact.

• Strong ability to prioritize competing demands, deliver against tight timelines and willingness to travel within the Netherlands and Europe as needed.

• Fluency in Dutch and English required; additional French as an advantage.

Preferred Skills:

• A modern, agile leadership mindset focused on empowerment, speed and accountability.

• Flexible team player who thrives in a fast-growing environment, embraces change, manages ambiguity effectively.

• Highly proficient in Microsoft Office applications, including PowerPoint, Excel and Word, as well as other relevant business and marketing related software.

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