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Teikametrics

Optimizes Amazon ads via data science

Director of Brand - Creative & Content

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeBoston, MA, USA

About the Job

Requirements

  • At least 10 years of experience across brand, creative, and content, including at least 3 years leading teams of 2 or more direct reports.
  • Demonstrated experience building creative and content programs that strengthen brand presence and contribute to measurable business growth, supported by a portfolio.
  • Ability to translate brand strategy, positioning, and audience insights into distinctive creative execution.
  • Deep understanding of creating content and creative work that resonates with a defined ideal customer profile and attracts new audiences.
  • Exceptional writing and editing skills, with the ability to personally contribute to high-impact work.
  • Strong executive presence and cross-functional communication skills.
  • Analytical mindset and understanding of how creative and content performance connects to business outcomes.
  • Comfort using artificial intelligence and emerging technologies to improve creative and content workflows.
  • Ability to operate in a fast-paced, growth-stage environment while balancing strategic leadership with hands-on execution.

Responsibilities

  • Translate the established brand strategy, positioning, messaging, and ideal customer profile into a cohesive creative and content strategy.
  • Steward the brand by ensuring that content and creative consistently reflect established brand direction across channels and touchpoints.
  • Develop creative concepts, narratives, and content programs that make the brand distinctive and relevant to target audiences.
  • Own the editorial calendar and creative and content roadmap in alignment with go-to-market and business priorities.
  • Set and track performance indicators for audience growth, engagement, organic traffic, demand creation, and pipeline impact.
  • Lead the brand’s creative expression across campaigns, content, social media, digital, video, events, and sales collateral.
  • Translate brand strategy and guidelines into clear creative direction for internal teams, freelancers, and agencies.
  • Direct and elevate the Marketing Designer’s work by providing creative briefs, feedback, and quality standards from concept through execution.
  • Ensure a cohesive brand experience across visual design, voice, storytelling, and content.
  • Develop and execute a full-funnel content strategy that reaches the ideal customer profile, builds brand authority, and contributes to demand and pipeline growth.
  • Identify differentiated ideas, stories, and formats that earn the attention of target audiences.
  • Oversee written, visual, social, and video content, including original research, articles, customer stories, landing pages, email, webinars, and video.
  • Write and edit high-priority content while directing freelancers, agencies, and internal contributors.
  • Use artificial intelligence and other tools to increase the speed and scale of content development while maintaining quality, originality, accuracy, and brand consistency.
  • Lead creative and content development for demand product launches, demand generation, search engine optimization, events, and lifecycle marketing.
  • Partner with Demand Generation to develop content and creative that attracts new audiences and performs across paid, organic, social, and owned channels.
  • Collaborate with Product Marketing and Sales to translate positioning, product capabilities, customer insights, and market trends into compelling stories and sales enablement.
  • Lead executive visibility and thought leadership through ghostwriting, social content, speaking opportunities, podcasts, original research, data storytelling, and video.
  • Manage and mentor a multidisciplinary team including a Marketing Designer, Social Media Specialist, Freelance Copywriter, and Freelance Video Producer.
  • Hire and manage freelance and agency resources as needed, and build workflows that improve creative and content quality, collaboration, and speed.
  • Own reporting on creative and content performance, connecting activity to meaningful marketing and business outcomes.
  • Use performance insights to continually improve topics, formats, channels, and creative approaches.

About the Company

Teikametrics

Optimizes Amazon ads via data science

Teikametrics helps Amazon sellers improve sales and profitability by optimizing advertising. Its platform automates Amazon ad management using data science, enabling keyword automation, customized campaign strategies, and granular segmentation based on product goals and inventory levels. This approach helps businesses spend advertising dollars more efficiently and bid smarter to capture more revenue. The company differentiates itself with a data-driven, tailored service that covers a wide range of clients—from small shops to large brands like Razer—through a subscription model that combines software access with expert consulting. Its goal is to boost return on investment (ROI) on Amazon by increasing sales while controlling ad spend.

Company size
51-200
Company stage
Series B
Total funding
$65M
Headquarters
Boston, MA
Founded
2015

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