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Mohawk

Global flooring manufacturer serving residential, commercial

Senior E-commerce Specialist

SEO MarketingUpdated on Nov 14
Full-timeAtlanta, GA, USANo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in marketing, business, digital commerce, or a related field, or equivalent education and/or experience.
  • Four to six years of experience in e-commerce, digital marketing, or equivalent related experience.
  • A good understanding of current and emerging digital technologies.
  • Experience working in an online or omnichannel environment.
  • Knowledge of content management systems, customer relationship management tools, analytics tools, answer engine optimization, generative engine optimization, search engine optimization, paid media, and digital technologies.
  • A strong understanding of customer journey management and digital best practices.
  • The ability to multitask, prioritize, and manage time effectively.
  • Integrity and discretion in handling sensitive and confidential data.
  • A flexible and adaptable approach, with the ability to handle multiple projects at once.
  • Professionalism, judgment, maturity, and resourcefulness when formalized guidelines and procedures are absent.

Responsibilities

  • Own the consumer shopping journey, including product discovery, visualization tools, dealer locator, and purchase paths.
  • Collaborate with Brand Marketing, Product Marketing, Creative, and Information Technology teams to create and execute content updates that drive engagement, sales, and improved user experience.
  • Plan and develop content strategies with Brand Marketing to increase brand awareness, growth, and website traffic.
  • Lead answer engine optimization, generative engine optimization, and search engine optimization strategy for assigned sites by researching content opportunities, auditing and optimizing site performance, improving search engine results page features and large language model visibility, and partnering with creative and copywriting teams to develop and maintain high-performing content.
  • Partner with Information Technology teams to support platform enhancements and coordinate initiatives.
  • Support conversion optimization, testing, and continuous improvement initiatives for brand websites.
  • Lead cross-functional collaboration to develop, manage, and execute the content calendar in support of strategic business objectives.
  • Use metrics and reporting to assess the impact of actions on performance, including engagement and conversion metrics, content updates, and new product introductions.
  • Support product launches by maintaining and auditing product information to ensure accuracy and consistency.
  • Stay current on digital e-commerce trends, including artificial intelligence-powered search and discovery.
  • Bring forward ideas that improve the digital experience and enhance business results.
  • Lead after-action reviews to identify, document, and share lessons learned.
  • Perform other duties as needed.

About the Company

Mohawk

Global flooring manufacturer serving residential, commercial

Mohawk Industries is a global flooring manufacturer that produces a broad range of flooring products for residential and commercial use, including ceramic tile, carpet, rugs, laminate, luxury vinyl tile, sheet vinyl, and wood flooring. Its products are sold through multiple brands and distributed worldwide, supported by a diversified portfolio designed to serve many customer segments. The company leverages its scale and multi-brand approach to maintain a strong footprint in North America and Europe, expanding through extended sales channels, deeper opportunities with existing customers, and strategic acquisitions. Mohawk’s goal is to grow its market share by broadening its distribution reach, expanding product offerings, and pursuing acquisitions that complement its portfolio.

Company size
10,001+
Company stage
IPO
Headquarters
Calhoun, GA
Founded
1878

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