Electronic Arts (EA) publishes and distributes video games across consoles, PCs, and mobile devices. It creates games and extends their life with live services, such as downloadable content (DLC), in-game purchases, and subscriptions, to keep players engaged over time. Its products are sold as digital downloads and physical copies, with additional value through ongoing content and a subscription plan called EA Play that grants access to a library of games and perks. Compared with competitors, EA blends a broad lineup of genres and platforms with a steady revenue model based on live services and memberships, rather than relying only on initial game launches. Its goal is to inspire the world through play while building stable, recurring income by maintaining active player communities and expanding engagement across geographies.
Company Size
10,001+
Company Stage
IPO
Headquarters
Redwood City, California
Founded
1991
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EA Sports FC 27 free trial is now live: play for 10 hours free, here's how to download it. Football gaming fans are excited because the EA Sports FC 27 free trial is now live. If you are still unsure about buying the game you can try the newest gameplay, modes, features and improvements before you spend money. Electronic Arts has offered a 10-hour early-access trial to eligible EA Play members starting September 2026. That means you can play EA Sports FC 27 for up to ten hours without buying the version. The free trial is especially helpful, for those who want to compare EA Sports FC 27 with the version before making an upgrade. Each year EA adds gameplay tweaks, better graphics Career Mode updates, new Ultimate Team features and fresh mechanics. Still many players hesitate to buy a football game without seeing if those changes really make the game better. The EA Play trial fixes this by giving you time to play the game and decide if the upgrade is worth it. EA Sports FC 27 will be available for everyone around the world on September 25 2026... Players who have the Ultimate Edition or the Ultimate Plus Edition got to play the game earlier starting from September 18. People who are part of EA Play can use the trial during this time to try the game before the Standard Edition comes out. Xbox players might have a chance to get the trial because some Xbox Game Pass subscriptions include EA Play benefits. However some players have said they had trouble finding the trial in the Xbox Store. They saw a message that said the trial had expired even though they were supposed to have access. In these cases users can go directly to the EA Play Game Trials section of looking only on the main Store page. EA Sports FC 27 has a few new features. These include The Grounds, changes to the Transfer Market, in Career Mode, better Football Ultimate Team and other gameplay changes. That is why the 10-hour trial is a way to see how these changes work before deciding to buy the full game. EA Sports FC 27 free trial: what do you get? The EA Play trial provides players with limited-time access to EA Sports FC 27 without requiring them to purchase the full game immediately. Eligible members can play for up to 10 hours, giving them enough time to explore different game modes and test the new gameplay experience. * Up to 10 hours of EA Sports FC 27 gameplay * Trial available from September 21, 2026 * Available to eligible EA Play members * Eligible Xbox Game Pass users can access EA Play benefits * Progress may carry over if you purchase the full game Downloading the EA Sports FC 27 trial is relatively simple. If you are using an Xbox console and the trial appears on the game's Store page, look for an option such as "Free Trial with EA Play." Select it and begin downloading the game. FC 27 free trial vs full game: what is the difference? The biggest difference between the trial and the complete version is the playtime restriction. The trial allows players to experience the game for only 10 hours, while purchasing the full version removes this limit. The EA Sports FC 27 10-hour trial is a useful option for players who want to experience the new game before purchasing it. Instead of relying only on trailers, reviews or promotional material, players can directly test gameplay, Career Mode, Ultimate Team, The Grounds and other new features. The trial became available to eligible EA Play members on September 18, 2026, while the worldwide Standard Edition release is scheduled for September 25, 2026. Eligible Xbox Game Pass Ultimate and PC Game Pass members may also receive access through their included EA Play membership. READ MORE, FAQs. 1.How long is the EA Sports FC 27 free trial? Eligible EA Play members can play EA Sports FC 27 for up to 10 hours through the early-access trial. 2.When did the EA Sports FC 27 free trial start? The trial became available on September 18, 2026, ahead of the game's full worldwide launch. 3.Can Xbox Game Pass users play the FC 27 trial? Eligible Xbox Game Pass Ultimate and PC Game Pass memberships include EA Play benefits, which can provide access to the trial. 4.What should I do if the FC 27 trial does not appear on Xbox Store? Go to My Games & Apps > Full Library > EA Play > Game Trials and look for EA Sports FC 27. 5.When will EA Sports FC 27 fully release? EA Sports FC 27 is scheduled for worldwide Standard Edition release on September 25, 2026. Post Views: 11
EA Sports Gets in the Game with TikTok Effects. Immersive marketing continues to be an opportune, yet still challenged, segment. Sitting at the intersection of brand marketing and spatial computing, it includes things like sponsored AR lenses that let consumers interact and engage with brands, or virtually try on products. Driving immersive marketing are a few key elements. Lens creation software arms brands and developers with low-code tools to author AR experiences. Meanwhile, networks like Snapchat and TikTok likewise offer the ability to amplify lenses throughout their social graphs. There's also a real business case, which can be seen in the performance metrics around AR campaigns. And though the future of AR is headworn, AR Insider is mostly talking about AR marketing on smartphones. That's where the scale lies... and brand marketers are all about scale. This is the topic of a recent report from its research arm, ARtillery Intelligence, including ecosystem analysis and case studies from real AR marketing campaigns. The report joins its excerpt series, continuing in this edition with a look at Electronic Arts' AR campaign. Football fandom. Electronic Arts was in the process of launching FC Mobile, a soccer game for iOS and Android. Given that the game's monetization is in-app purchases for team and player upgrades, it wanted to reach and engage as many potential players as possible, while tapping into football fandom. To achieve these goals, EA launched a TikTok Branded Effect that replicated the appearance of player cards (like a baseball card). Users could virtually pose on the card as if they were a player. This aligned with the campaign goal of in-app purchases for team packs (see it in action here). As background, these team packs are bundles of cards containing players that users can collect and integrate into their own in-game team. This pastime takes the traditional pastime of collectible baseball cards, and brings it into a digital and gaming context to boost player engagement. To accelerate the campaign, EA enlisted sports influencers to use it. This was further amplified through TikTok Spark Ads and TopView ads. A Branded Mission then incentivized participation by featuring top-performing Effects videos in a sizzle reel, shown to EA's followers. Natural wellspring. So what were the results? EA's campaign drove 88.57 million video views from the paid campaign elements noted above. It also achieved 424,000 hashtag engagements, likes, and shares. These KPI's represent the high end of campaign performance in the TikTok ecosystem. As for lessons and takeaways, one thing that jumped out from this campaign is the degree to which EA amplified engagement through paid ad formats. For example, it got the ball rolling (excuse the pun) with an influencer-based campaign, which is also aligned with sports culture. That caught fire naturally, given the fan fervor in the world of soccer - further shown by the level of dedication users put into their effects. Fans posed with the Effect wearing their favorite team's jerseys; or impersonating their favorite players' characteristics (think: hairstyles). Altogether, the participatory nature of the AR effect tapped into a natural wellspring of energy and enthusiasm around the sport. This isn't always possible in AR marketing campaigns, which depend on the subject matter, but it's a lesson in crafting thematically-aligned campaigns. AR Insider'll pause there and circle back in the next installment of this series with another campaign case study. Meanwhile, check out the full report.
Polymarket names former Amazon, NBC and Delta CFO Warren Jenson as first chief financial officer. Posted on: September 11, 2026, 10:18h. Last updated on: September 11, 2026, 11:47h. Key points. * Polymarket names veteran finance executive Warren Jenson as its first global CFO as the prediction market expands in the US * Jenson previously served as CFO of Amazon, NBC, Delta Air Lines, Electronic Arts, and Nielsen * Polymarket posted $10.6 billion in global trading volume in March as legal battles over sports prediction markets intensify Veteran finance executive Warren Jenson has been named the first chief financial officer (CFO) of Polymarket. Polymarket, the world's largest prediction market, is trying to make headway in the United States, where the platform isn't the dominant player. The crypto-based prediction market is bringing on Jenson, whose impressive resume includes CFO roles at Amazon, NBC, Delta Air Lines, Electronic Arts, and Nielsen, to oversee the organization's financial operations and capital strategy. "A true legend. We're grateful to have him and excited to learn from him," Coplan said. While Jenson is Polymarket's first CFO, Ed Lynch has served as CFO of Polymarket US since November 2025, when the platform returned stateside. Polymarket CFO directive. Jenson's appointment comes as Polymarket seeks to scale its US exchange licensed by the Commodity Futures Trading Commission (CFTC). Jenson will guide the company's financial organization, set financial and fundraising strategy, and lead Polymarket's long-range planning. Jenson said he's ready for the task at hand. In March 2026, Polymarket surpassed $10 billion in notional trading volume for the first time in a single month. The $10.6 billion in traded shares represented its total global volume. Trading volume in the first quarter of 2026 soared more than 90% from the previous quarter to approximately $26.2 billion. Polymarket US, which only launched late last year, reported about $700 million in March trades. Prediction markets in flux. The direction of Polymarket and Polymarket US depends heavily on forthcoming legal outcomes. With numerous lawsuits across the country challenging whether the CFTC has the authority to regulate sports event trading, which critics say constitutes sports betting and violates state laws, it's expected that the US Supreme Court will intervene. On Sept. 2, New Jersey formally petitioned the Court to determine if platforms like Polymarket can offer trading on sports. The odds of the Supreme Court agreeing to review sports prediction markets shortened after federal appeal courts issued varying opinions on whether prediction markets involving sporting events are closer to casinos or Wall Street. "We have a circuit split on exactly that question, and the Supreme Court will have to intervene," said Robert Schwartz, a partner with Morgan Lewis in Washington, DC. By bringing on a seasoned C-suite veteran who helped steer Amazon through its early hypergrowth, Polymarket is signaling that it intends to build the institutional financial framework necessary to operate at scale on Wall Street. Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, and gaming news. Devin came on board with Casino.org in 2014. He lives in Arlington, Va.
Saudi Arabia investors are considering merging EA with Savvy Games. The Public Investment Fund is reportedly considering the merge after Savvy acquires Moonton. September 10, 2026 11:59 PM After acquiring Electronic Arts at the start of August, the Saudi Arabia Public Investment Fund is reportedly considering merging it with Savvy Games. Reports also suggest that this likely won't occur until after Savvy completes its acquisition of Moonton. Per an exclusive report by Bloomberg on September 10, 2026, Saudi Arabia's Public Investment Fund is considering a merger between Electronic Arts and Savvy Games. The investment fund had recently acquired EA alongside Silver Lake and Affinity Partners. The merger between EA and Savvy would see titles such as Battlefield, Pokemon Go, Pikmin Bloom, and Apex Legends all existing under one umbrella. Cecilia D'Anastasio and Dinesh Nair of Bloomberg note that those close to the matter state this is unlikely to occur until after Savvy finishes acquiring Moonton, a purchase that has amounted to $6 billion. After the EA acquisition deal went through at the start of August, EA appointed David Tinson as chief operating officer while Cam Weber was named chief studio officer. This wasn't the only major acquisition to occur recently, as Nexus Mods acquired SteamDB and NVIDIA is gearing up to acquire Hugging Face. Keep an eye on its Saudi Arabia page to see what else the country is up to in the games industry. Sign up for its monthly roundup of exclusive content, top stories, and updates from Shacknews - once a month, no spam. Shacknews staff does not use generative artificial intelligence (AI) in their content. Shacknews strictly prohibits the use of its content for AI training or to generate text, including text in the style or format used for this publication. Shacknews reserves all rights to this work. Head of Guides Hailing from the land down under, Sam Chandler brings a bit of the southern hemisphere flair to his work. After bouncing round a few universities, securing a bachelor degree, and entering the video game industry, he's found his new family here at Shacknews as Head of Guides. There's nothing he loves more than crafting a guide that will help someone. If you need help with a guide, or notice something not quite right, you can message him on X: @SamuelChandler Filed Under From The Chatty
Leaders from BBC, Electronic Arts, Flutter and Veolia to present at Alation's revAlation 2026 conference series. Across Chicago, London, and Sydney, data and AI executives and industry thought leaders share what production-ready AI actually looks like. September 10, 2026 09:10 ET | Source: Alation, Inc. REDWOOD CITY, Calif., Sept. 10, 2026 (GLOBE NEWSWIRE) - Alation Inc., the creators of the intelligence operating system, today announced the return of revAlation, its global conference series. The 2026 series encompasses three conferences: Chicago (September 17), London (September 30), and Sydney (October 8). Executives and industry thought leaders from Accenture, AWS, BBC, Electronic Arts, Flutter, MyState Limited, PwC, SanjMo, Veolia, and more will present in more than 20 sessions around the globe. Sessions focus on the problems most pressing for leaders undergoing AI transformation: governing AI assets and proving compliance on demand, scaling governance without scaling headcount, and moving agents from pilot into production on a trusted data foundation. Attendees will also get an exclusive preview of Alation's product roadmap and leave with frameworks they can apply immediately. "Every enterprise now has AI running somewhere. Few can prove it's accurate, governed, and audit-ready," said Satyen Sangani, CEO and co-founder of Alation. "When an agent gets it wrong, most teams can't tell whether the failure was in the data, context, or agent itself. revAlation is where the leaders who solved that problem showcase their work, inspire others, and compare notes." Conference Highlights Include: Corporate Keynote: Hear Alation's CEO and co-founder, Satyen Sangani, share why the organizations that succeed with AI will be those that learn fastest and how AIOS provides the trusted, self-improving foundation they need to align decisions, adapt continuously, and innovate safely at scale. Product Keynote: Join GT Volpe, VP of Product at Alation, for a live look at what's next across AIOS, and how the platform brings governed data, context, and AI agents into a single system. Attendees will be among the first to see Alation's newest capabilities, announced live from the revAlation stage. Customer Keynote: Gain firsthand insights from Alation customers, including Warren Durrett, Sr. Director of Product Data, AI, and Monetization at Electronic Arts, and Sarah Higham, Head of Data Enablement, and Paul Courtney, Director, Data Enablement & Responsible AI at Flutter, as they walk through what they built, what it took to govern it, and the business outcomes they delivered. Partner Spotlight: Meet the Global System Integrators, including PwC, and partners building on AIOS, on how a governed data foundation turns compliance work into sustainable & production-ready AI, and the new engagement models it opens up. Industry: Sanjeev Mohan, former Gartner VP of Research and author of Designing the AI-Driven Data Foundations, shares what his research and the day's conversations reveal about where the industry is heading. Learn how leaders are building on years of investment in catalogs and governance to give AI agents the trusted business context they need and the practical steps organizations can take now. Peer Engagement and Networking: Hackathon: Ahead of the main conference day in Chicago and London, AIOS Hackathon attendees will learn from Alation customers including CNA and Evernorth and build new AI-driven outcomes with Alation deployment strategists and leading System Integrators. AI Radicals Awards: Inspired by the AI Radicals podcast, these awards celebrate the individuals and companies putting AI to work in the real world, recognizing those setting the standard for accuracy, governance, and impact. Welcome and Closing Receptions: Connect with a network of data and AI leaders, governance professionals, partners, and practitioners solving similar problems. About Alation Alation is the creator of AIOS(TM), the open, governed, self-improving intelligence operating system for enterprises that cannot afford to get AI wrong. Having pioneered the data catalog market, Alation helps organizations establish trust in the agents, data, and context that power AI-driven decisions. The result is AI organizations can trust - enabling them to navigate regulatory complexity, maintain data fidelity, accelerate operational outcomes, and transform AI ambition into trusted business impact. Alation partners with the world's leading organizations to leverage better data to solve their most critical challenges. To learn more, visit https://www.alation.com. Media Contacts: Ashley Womack Sr. Director, Corporate Marketing [email protected] 650-504-2647