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NextRoll

Programmatic advertising and marketing automation platform.

Senior Strategic Account Executive

Full-TimePosted on 10/15/2026
$94.9k - $140.7k/yr
Senior
Remote in USA+2 moreMore locations: San Francisco, CA, USA | New York, NY, USA
Remote
Sales & Account ManagementAccount Executive

About the job

Requirements
  • At least 7 years of experience in ad technology and/or media sales, selling across multiple media channels and with deep expertise in one or more of connected television, digital out-of-home, and display.
  • Experience selling from the platform side of the ecosystem, ideally with a demand-side platform, supply-side platform, or other ad technology platform rather than primarily selling media-owner inventory.
  • Strong understanding of programmatic advertising, including buying models, targeting, measurement, data, and the broader digital media ecosystem.
  • A proven track record of self-generating pipeline and winning net-new business, with evidence of consistently achieving or exceeding revenue targets.
  • Strong outbound prospecting skills and the ability to turn cold or underdeveloped relationships into meaningful commercial opportunities.
  • Ability to sell consultatively and strategically, connecting media solutions to business objectives rather than selling products in isolation.
  • Ability to navigate complex organizations, multiple stakeholders, and senior-level buying processes.
  • Strong commercial judgment, negotiation skills, and executive presence.
  • Credibility with sophisticated advertisers, agencies, and media buyers, with the ability to challenge thinking and introduce new approaches.
  • Ability to operate effectively in a fast-moving, evolving environment with self-direction and accountability.
Responsibilities
  • Own the full sales cycle for strategic opportunities, from prospecting and pipeline creation through commercial negotiation and close.
  • Build and convert self-generated pipeline, with a strong focus on net-new logos.
  • Develop trusted relationships with senior marketing, media, advertising, and agency decision-makers, building consensus across complex, multi-stakeholder buying groups.
  • Identify opportunities to shift and grow customer media investment across display, connected television, and digital out-of-home.
  • Apply programmatic and ad technology expertise in customer conversations, translating complex media capabilities into clear commercial outcomes.
  • Use a consultative approach to understand customer business challenges and develop strategic, differentiated proposals.
  • Partner with Solutions, Marketing, and Customer Success to develop, position, and close high-value opportunities.
  • Create compelling commercial business cases and negotiate with senior stakeholders to drive deals to close.
  • Maintain disciplined pipeline management, forecasting, and customer relationship management hygiene, providing accurate visibility into revenue performance and deal progression.
  • Achieve and exceed new business revenue targets while contributing to the evolution of the North America go-to-market strategy.

About the company

NextRoll provides marketing technology that helps businesses run online advertising and related marketing tasks. Its platform includes programmatic advertising, real-time automated ad placement; retargeting to re-engage visitors; and marketing automation to manage customer relationships and optimize campaigns. Unlike some providers, NextRoll offers an end-to-end solution tailored for e-commerce and direct-to-consumer brands, with integrated data analytics and pricing that can be subscription-based or tied to campaign results. Its goal is to help clients grow online sales through targeted, data-driven advertising and marketing campaigns.

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$139M

Headquarters

San Francisco, California

Founded

2007

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Simplify Jobs

Simplify's Take

What believers are saying

  • January 27, 2026 CEO Vibhor Kapoor brings product, marketing, and revenue discipline.
  • April 28 and May 5, 2026 CFO Ryan Carhart and CTO Jay Webster sharpen execution.
  • NextRoll is expanding into CTV, DOOH, and MCP workflows, broadening future revenue streams.

What critics are saying

  • Revelio Labs shows headcount fell 14.7% from 2023 to 2026, signaling prolonged cost pressure.
  • AdRoll fights Google, Meta, and Amazon for the same performance budgets every quarter.
  • Privacy changes or publisher pullbacks can cripple targeting, making AdRoll a replaceable middleman.

What makes NextRoll unique

  • August 2025 unified AdRoll ABM under one brand, simplifying cross-channel B2B and B2C execution.
  • April 9, 2025 CTV launch added Experian identity graph and 2,400 syndicated audiences.
  • NextRoll combines nearly two decades of AI and data expertise across display, social, video, CTV.

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Benefits

  • Healthcare - 100% coverage for medical, dental, and vision insurance.
  • Paid Time Off - Four weeks of PTO per year.
  • Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.
  • Family - 100% base salary for 6 weeks.
  • Snacks and Drinks - An assortment of food and beverages to keep you going.
  • Team Outings - Quarterly trips to help connect with your team.

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

1%
Yahoo Finance
Apr 28th, 2026
NextRoll names Ryan Carhart CFO and Ryan Horn VP of marketing

NextRoll, the marketing technology company behind AdRoll's AI-powered multi-channel advertising platform, has appointed Ryan Carhart as chief financial officer and Ryan Horn as vice president of marketing to support its unified platform strategy. Carhart joins from LiveOne, where he served as CFO, and previously held leadership roles at AUDIENCEX and MNTN. He will lead financial strategy and operations, focusing on building a more disciplined and scalable financial model. Horn will lead brand, product marketing and revenue marketing across the AdRoll platform, responsible for communicating the company's unified platform value to B2C and B2B customers. The appointments come as NextRoll consolidates its portfolio under AdRoll, bringing together full-funnel advertising, account-based marketing and AI-driven capabilities within a single platform whilst expanding into connected TV and digital out-of-home.

GlobeNewswire
Jan 27th, 2026
NextRoll Names Vibhor Kapoor Chief Executive Officer

NextRoll names Vibhor Kapoor chief executive officer. January 27, 2026 09:00 ET | Source: NextRoll SAN FRANCISCO, Jan. 27, 2026 (GLOBE NEWSWIRE) - NextRoll, the marketing technology company behind AdRoll's connected advertising platform, today announced a leadership transition effective Feb. 1, 2026. Vibhor Kapoor, currently chief business officer, will become chief executive officer of NextRoll. Roli Saxena, who has served as chief executive officer since 2022, will transition to the role of executive chair of the board and chief strategy officer. Kapoor steps into the role as the digital advertising market undergoes a simultaneous period of structural shifts and expansion. While core display advertising faces increased competition and margin pressure, marketers are shifting investment toward emerging channels such as connected TV (CTV), digital out-of-home (DOOH) and AI-powered marketing. The leadership transition reflects NextRoll's focus on execution across its core business while continuing to invest in the capabilities required for long-term growth. "As our industry evolves, we need relentless operational focus alongside clear, sustained investment in the future," said Roli Saxena, chief executive officer and incoming executive chair and chief strategy officer. "This transition allows us to do both. Vibhor is a proven operator with deep knowledge of our business, and I'm excited to support him as CEO while focusing my energy on NextRoll's long-term innovation and growth strategy." Kapoor has spent the past four years in senior leadership roles at NextRoll, including chief marketing officer and chief business officer, where he led product management, marketing, partnerships and revenue strategy across the company. During that time, he played a central role in unifying NextRoll's advertising and account-based marketing offerings under the AdRoll brand, strengthening product positioning and go-to-market execution and helping evolve the platform into a full-funnel, privacy-forward advertising solution. Prior to joining NextRoll, Kapoor held senior marketing and go-to-market leadership roles at Adobe, Box and Microsoft. With a marketing pedigree and three decades of industry experience, Kapoor brings a proven track record of delivering results during transformative times. "NextRoll is clear on where we win and what it takes to execute," said Vibhor Kapoor, chief business officer and incoming chief executive officer at NextRoll. "I've seen this business from every angle, and my job as CEO is to turn that clarity into consistent performance, stronger customer outcomes and a business that scales with discipline." Kapoor will oversee operations and lead the executive leadership team, working closely with Saxena and the board to align near-term execution with long-term priorities. About NextRoll NextRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco, Calif. To learn more, visit nextroll.com. Media Contact Katie Jewett Public Relations for NextRoll 415-397-7600 [email protected]

PR Newswire
Mar 14th, 2025
Rollworks Recognized As Market Leader In Lead Generation Automation By Research In Action

SAN FRANCISCO, March 13, 2025 /PRNewswire/ -- RollWorks , a division of NextRoll, Inc., has been named a Market Leader in Lead Generation Automation (LGA) in Research in Action's latest Vendor Selection Matrix™. The report, which is largely determined by a survey of technology decision-makers, identifies RollWorks among the top global vendors driving innovation and making an impact in lead generation.The Vendor Selection Matrix methodology is unique in that 63% of the evaluation is based on direct feedback from buyers, offering a clear view of vendor performance in real-world applications. RollWorks was recognized for its ability to deliver comprehensive lead generation capabilities, including buyer intelligence, advertising services, and campaign orchestration."Being named a Market Leader in Lead Generation Automation is a testament to our commitment to helping businesses drive advertising performance with a focus on value and efficiency," said Roli Saxena, chief executive officer of NextRoll. "This recognition validates our strategy of providing powerful lead generation capabilities that enable revenue teams to execute with confidence and agility."The report highlights key trends shaping the lead generation space, including AI-driven predictive analytics, real-time buyer intent data, and increasing demand for personalized, omnichannel engagement. As businesses strive to improve lead quality and precision, RollWorks continues to empower B2B organizations with sophisticated targeting, seamless campaign execution, and deep insights to optimize sales and marketing alignment."Lead Generation Automation solutions help to profile potential buyers and can even define their interest or propensity to buy," said Peter O'Neill, research director at Research In Action. "The intent data side of lead generation has undergone the largest transformation because buyers leave signals with every piece of digital research they perform."To learn more about Research In Action's Vendor Selection Matrix for Lead Generation Automation and RollWorks' position as a Market Leader, click here .About RollWorksRollWorks, a division of NextRoll, provides B2B companies with a comprehensive platform to generate pipelines, speed sales cycles, and drive revenue growth by connecting account-based insights with world-class multi-touch advertising and outreach

PR Newswire
Jul 18th, 2024
Rollworks Named Leader Across A Number Of Categories Including Aba, Account Based Orchestration, Buyer Intent Data And More In G2'S Summer Grid Report

The platform ranked number one in six reports, earning 80 badges across segments in small business, mid-market and enterpriseSAN FRANCISCO, July 18, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , announced today its reception of 36 Leader awards across 10 categories in G2's Summer 2024 Grid Report. The company also ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise.RollWorks was ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise. The company continues to be recognized for its leadership and unmatched work in the space. Customers choose RollWorks because of its proven impact on revenue, as well as its ease of setup and the ability to implement into other solutions. G2 recognizes RollWork's leadership in the space, rewarding them with several impressive badges, including:Best Meets Requirements in Account-based OrchestrationEasiest Setup in Account Based Orchestration and Marketing AutomationEasiest to Use in Marketing AutomationMost Implementable in Retargeting and Display Advertising"We are honored to be included in G2's Summer 2024 Grid Report as a leader in both account based marketing and advertising," said Vibhor Kapoor, Chief Business Officer at NextRoll. "We are committed to driving meaningful, sustainable growth for our customers, and we look forward to continuing to innovate to help B2B businesses thrive in this evolving digital landscape."G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks

PR Newswire
May 2nd, 2024
Rollworks Launches Command Center, A Dashboard That Allows Users To Optimize Their Entire End-To-End Abm Strategy

The company continues to create easy-to-use features that take ABM from daunting to doableSAN FRANCISCO, May 2, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , today announced the launch of Command Center, the company's interactive ABM dashboard that unifies buying signals into a single and easy-to-understand interface. Command Center, which is now generally available, connects insights to actions and allows users to take next best actions directly in the tool, ultimately driving pipeline and impacting bottom lines.While many teams are eager to adopt ABM, finding success in its execution has proven to be challenging. Only a handful of companies have successfully implemented ABM to gain a strategic edge in the competitive landscape because of an absence of clear guidance and established best practices. RollWorks is changing that with Command Center.Command Center provides a visualization of account status and progress. It identifies an average of 15,000 in-market accounts that each customer can take action on. ABM marketers can now quickly recognize which stages accounts are in within their own buying journey and are dynamically recommended best next actions based on buying signals, fit, and engagement behaviors