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Gentiva

In-home hospice, palliative, and health services

Hospice Care Consultant

Full-TimeDeadline 8/18/27
No salary listed
Junior
Bachelor's
Stockbridge, GA, USA
In Person
Sales & Account ManagementField Sales

About the job

Requirements
  • A Bachelor's degree in business, marketing, communications, or equivalent experience is required.
  • At least 2 years of experience in healthcare sales, business development, or referral marketing is required.
  • Strong existing relationships with physicians, hospitals, skilled nursing facilities, or home health professionals are required.
  • Excellent communication, presentation, and time-management skills are required.
  • Proficiency in Microsoft Office Suite and customer relationship management platforms is required.
  • Sensitivity to the needs of terminally ill patients and their families is required.
  • A proven track record of meeting or exceeding admissions and census targets is required.
Responsibilities
  • Educate, inform, and inspire confidence in hospice services so that the right patients are referred at the right time.
  • Identify new referral opportunities by calling on hospitals, home health agencies, skilled nursing facilities, assisted living communities, clinics, and physician offices.
  • Engage healthcare professionals in discussions about patient needs and how hospice care can support quality of life.
  • Plan and execute strategic marketing initiatives to increase awareness and drive referral growth.
  • Represent the organization at community events, professional associations, and educational in-services to promote its services.
  • Serve as a resource and advocate for patients and families, ensuring they understand hospice options and the benefits of early referrals.
Desired Qualifications
  • Prior experience in hospice, palliative care, or home health is preferred.

About the company

Gentiva provides in-home hospice, palliative, and home health care across the United States through a national network. Care is delivered by clinicians and therapists in patients’ homes, including an Advanced Illness Management model for those not yet hospice-eligible. The company differentiates itself with an integrated at-home care platform and strategic acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home, reduce avoidable hospitalizations, and support families and caregivers throughout the care continuum.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2004

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Simplify Jobs

Simplify's Take

What believers are saying

  • Humana agreed in June 2026 to sell its remaining Gentiva stake for $900 million.
  • Gentiva signed the Addus Personal Care divestiture, sharpening focus on hospice and home health.
  • CMS included Gentiva facilities in FY2026 hospice compliance lists, sustaining Medicare visibility.

What critics are saying

  • The 2024 DOJ settlement imposed $19.4 million over ineligible hospice claims and kickbacks.
  • Another False Claims Act case triggers payer exclusions and cripples growth.
  • Hospice reimbursement scrutiny and survey risk threaten margins if CMS tightens enforcement in 2027.

What makes Gentiva unique

  • Gentiva runs 317 hospice locations across 35 states, with Texas and North Carolina anchors.
  • Its hospice, palliative, and home health mix spans end-of-life through recovery care.
  • The 2023 ProMedica integration added 4,000 employees and expanded the Heartland footprint.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Wellness Program
  • Professional Development Budget
  • Life Insurance
  • Disability Insurance
  • Commuter Benefits

Company News

Hospice News
Oct 20th, 2026
New hospice locations crop up as facility relaunches.

New hospice locations crop up as facility relaunches. Some hospices have seen recent growth through new locations in the South, Midwest and East. Meanwhile, one organization plans to soon reopen its hospice facility after a temporary closure. Gentiva unveils Midwest de novo. Gentiva has plans to open a new location in Peoria, Illinois. The location will be a hub for the home care and hospice providers' interdisciplinary care team serving patients within a 50-mile radius across seven counties in the central Illinois region. The company expanded into the area due to rising demand for end-of-life care, said Jeannie Monroe, executive director of Gentiva Hospice. The hospice saw an opportunity to improve timely access and community awareness, according to Monroe. "There were hospice needs here in town that weren't being met by the other hospice companies," Monroe told local news. "It all starts with the conversation and just explaining what hospice is. It's not just stop, and [you're] going to die next week. It's more towards how we can help you live better right now." Gentiva has more than 450 locations in 36 states and is the nation's largest hospice provider by Medicare claims, according to research from Hospice News and Hospice Analytics. The company exploded into the space after private equity firm Clayton, Dubilier & Rice acquired a majority interest in Humana's (NYSE: HUM) Kindred at Home hospice and personal care businesses in 2022 and restructured them under the Gentiva brand. Humana in June agreed to a $900 million sale of its remaining 40% minority stake in the company. Avow Hospice expands in Florida. Florida-based Avow Hospice has acquired property to open a new inpatient facility in its home state. The hospice also recently opened a new office location. The new property marks a milestone for the hospice's expansion in southwest Florida, according to Jaysen Roa, president and CEO of Avow Hospice. The organization plans to build a 40,000 square foot inpatient hospice facility on the property, as well as an outpatient palliative care clinic and a grief and loss support center. The space will also provide a centralized location for Avow's care teams providing home health and hospice. "This acquisition represents an important investment in the future of care for Lee County and Southwest Florida," Roa said in a press release. "Our vision is to create a place where individuals and families can access compassionate, mission-driven care and support through every stage of serious illness, caregiving, loss and grief." Established in 1983, Avow provides adult and pediatric hospice, palliative care, home health and bereavement. The nonprofit's additional recent growth included the opening of a new office location in Fort Myers, Florida. The location features staff offices, a conference space and outpatient palliative care clinic rooms. Avow Hospice is investing more than $10 million into expansion in the area, Roa stated in an announcement. The organization has hired upwards of 85 new employees to support this growth, with plans to double its staffing volumes by next year, he indicated. Lewis County Hospice's new location. New York-based Lewis County Hospice will soon open a new facility in its home state. The hospice recently purchased a building in northwest New York with plans to renovate the space into a new inpatient center. The property was previously used as a home for individuals with developmental disabilities and was vacant since the COVID-19 pandemic ended. The new hospice facility will help to improve access for individuals with more complex care needs who lack family caregiving support, according to Lewis County Manager Tim Hunt. "The place is already set up perfectly for what we're doing, so we don't expect any additional monetary needs to get it ready," Hunt told local news. "A lot of people, when they get to that stage in life and they're looking at comfort care or hospice, if they can stay in their own home, that's great, but if you don't have family here to assist, it's really difficult Lewis County Hospice provides pain, symptom and medication management, bereavement, durable medical equipment and emotional, spiritual and psychosocial support. The hospice is part of the Lewis County Health System, which opened in 1931 with the establishment of a local hospital. The rural healthcare system offers inpatient and outpatient care including hospice, home health, emergency and family medicine, among other services. The health system also has a 160-bed nursing home and three specialty care centers. Brian's House reopens. The end-of-life care facility Brian's House recently reopened after a temporary closure. Launched in 2017, Brian's House is located in Essexville, Michigan, a southwest region located near the state's Lower Peninsula area. The facility shuttered its hospice program in fall 2025 due to financial strain. The organization has since revamped its approach to sustainability, according to Jane Adams, board president at Brian's House. "Last year was a tough call to make the closing of the doors temporarily, and we always said temporarily," Adams told local news. "We are ready. This home is definitely a necessity and essential in the Bay Area region. There are only four [others] in Michigan. So, we are ready and it's a blessing, it's wonderful." Brian's House collaborated with the nonprofit Bay Area Community Foundation and the consulting firm Omni Tech International to develop a more sustainable financial outlook. The organizations joined forces to hold fundraisers, gather donations and establish a sliding scale payment model for room and board at the hospice facility. Terminally ill individuals with a life expectancy of one month or less who lack home-based support are eligible to receive care at Brian's House. The space features a kitchen, dining area, outdoor spaces and a large sunroom. The organization's staff and volunteers work closely with several local hospice providers to support patients' end-of-life needs. Companies featured in this article: Holly Vossel, senior reporter for Hospice News, is a word nerd, journalist and hunter of facts with reporting roots sprouting in 2006. She is also a family caregiver many times over, dog lover, avid reader, writer, hiker, camper, kayaker and a former competitive roller derby player. A Ravenclaw at heart, friends have described her as a mentor, spicy, fiercely loving, a Dark Lilith and a Luna Lovely, among other things. She is passionate about writing with an impactful purpose, and developed an interest in healthcare coverage in 2015.

Yahoo Finance
Jun 12th, 2026
Humana Reshapes Care Exposure With Gentiva Exit And Illinois Medicaid Win

Humana (NYSE:HUM) agreed to sell its minority stake in Gentiva for approximately US$900 million, exiting equity ownership in home health, palliative, and hospice care. The insurer was also selected as a winner in Illinois' Medicaid managed care program, adding a new state contract to its government focused portfolio. For a company centered on Medicare Advantage and other government backed insurance, these moves represent a meaningful repositioning of how Humana (NYSE:HUM) is exposed to care...