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Chagee teams up with CLOT for a matcha-focused collaboration. Chagee x CLOT: Key takeaways * Chagee and CLOT launched three matcha drinks with peel-back packaging that reveals co-branded motifs and potential prizes * Badges, blind boxes and more than 200,000 winning cups turn product sampling into a collectable experience * Despite CLOT's previous HEYTEA partnership, Chagee differentiates its campaign through interactive packaging and spokesperson Lin Yi. Chagee have teamed up with much-hyped Hong Kong man of fashion Edison Chen. He's the eye behind CLOT, the brand that launched the highly popular Chinese-style Adidas jacket. He was also part of a big-hit HEYTEA collaboration (but let's not remind Chagee of that). This collaboration centres on a range of matcha drinks. Actor Lin Yi (林一) fronts the packaging on a trio of vanilla, jasmine, and peach-oolong varieties. Peeling that packaging away reveals CLOT's pale-green geometrics and dragon motifs. It's also where a prize mechanic begins. More than 200,000 winning cups are in circulation, offering customers the chance to claim branded rugs, insulated flasks or drink vouchers. A linked mini-programme promises further prizes. Lin Yi has been a brand friend since Jan 2025. Now he's been bumped up to matcha-series spokesperson (抹茶系列代言人). His first job was announcing to customers that they should peel back that packaging - all done through his Weibo account to solid levels of engagement. Incentives are also built into the purchasing process. Selected single-drink sets include one of three random metal badges. Customers buying designated two-drink sets receive a blind box containing either a badge set or a plush accessory. But is this enough to stand out? The Dao view: Differentiation is key here. CLOT's dalliance with Chagee's competitor needs mentioning. Ordinarily the past affiliation might be a reason to find alternatives. But this is China. The country's collaboration cycle is a fickle thing. Consumers have likely moved on. If they haven't, the HEYTEA x CLOT collab may even spark positive memories that drive purchases. The important thing is that Chagee differentiate. They can't be seen to do the same thing as HEYTEA. And they haven't. The peel-back packaging provides a new way for consumers to interact with the collaboration, as well as a mechanism for merchandising. Adding Lin Yi's face pushes it in new directions too. The engagement with his Weibo announcements shows that all this is working the way it should.

CHAGEE opening at Northpoint City in September 2026, its 2nd outlet in Yishun. More tea choices for Yishun CHAGEE is adding another outlet in the north, with its familiar blue hoardings now spotted at Northpoint City in Yishun. The upcoming store is scheduled to open in September 2026, giving shoppers and commuters another convenient spot to pick up the tea chain's popular fresh milk teas. It will also mark CHAGEE's second outlet in Yishun, following the recent opening at Wisteria Mall. CHAGEE is coming to Northpoint City. Hoardings have gone up at the new Northpoint City location, confirming that CHAGEE will be opening sometime in September. The outlet is located on Level 1 of the mall's North Wing, close to the busy stretch of F&B stores near the mall entrance and Yishun transport connections. Its immediate neighbour is Old Chang Kee, making the new store fairly easy to spot for regular Northpoint City visitors. Discover more Local Event Listings Promotional Codes Event Tickets An exact opening date has yet to be indicated, with the hoarding currently stating only "Opening in September 2026." Taking over the former Mr Teh Tarik Express unit. Long-time Northpoint City shoppers may recognise the space as the former home of Mr Teh Tarik Express. The local food and beverage outlet previously occupied the unit beside Old Chang Kee before making way for the incoming CHAGEE store. The change brings a noticeably different concept to this section of the mall, shifting the space from local meals and teh tarik to CHAGEE's modern tea-focused format. Given its ground-floor position and proximity to one of Yishun's busiest transport hubs, it should be a convenient stop for both shoppers and commuters passing through the area. This will be CHAGEE's second Yishun outlet. The Northpoint City opening comes only months after CHAGEE established its first Yishun location at Wisteria Mall. That outlet brought the brand further into the residential heartlands earlier in 2026, occupying a prominent Level 1 space near the mall entrance. The addition of Northpoint City now gives Yishun residents two CHAGEE locations serving different parts of the neighbourhood. Northpoint City should be particularly accessible for those travelling through Yishun MRT station and the adjoining bus interchange, while Wisteria Mall caters more directly to residents around Yishun Ring Road and the surrounding estates. Expect CHAGEE's familiar tea menu. While opening promotions and outlet-specific details have yet to be announced, customers can expect CHAGEE's familiar selection of freshly brewed tea beverages when the new store begins operations. The chain is best known for its fresh milk teas and tea-forward drinks, including signatures such as BO·YA Jasmine Green Milk Tea alongside rotating seasonal releases and collaborations. Its arrival also adds another takeaway beverage option to Northpoint City, which already has a sizeable mix of cafés, bubble tea brands and snack concepts spread across the North and South Wings. Opening in September 2026. For now, renovation works remain underway behind the hoardings, with September 2026 confirmed as the opening window. With this latest addition, CHAGEE continues its expansion across Singapore while strengthening its presence in Yishun just a few months after opening at Wisteria Mall. CHAGEE Northpoint City | Northpoint City, North Wing, Level 1 930 Yishun Avenue 2, Singapore 769098 | Opening: September 2026 | Second CHAGEE outlet in Yishun

CHAGEE x The Little Prince Matcha Series: menu, prices, & merch. CHAGEE Collaborates with The Little Prince for 'Pure at Heart' Matcha Series in Manila CHAGEE Philippines has officially introduced its "Pure at Heart" Matcha Series, an exclusive collaboration with Antoine de Saint-Exupéry's classic The Little Prince. Rather than relying on heavy syrups or artificial flavorings that obscure the natural flavor of the tea, the brand is refocusing on high-grade leaf sourcing, traditional Japanese shade-growing techniques, and precision milling to deliver a cleaner, smoother matcha experience. CHAGEE x THE LITTLE PRINCE MATCHA QUICK FACTS - Sourcing Standard: First spring harvest leaves, shade-grown for 20 days, and milled to 1,000-mesh ultrafine powder. - Signature Matcha Latte: Classic formulation (₱170; optional Extra Matcha upgrade). - Lime Cheese Matcha Latte: Limited-time headliner topped with cheese foam & a hit of lime, served with a drinking cap (₱225 Large). - Chocolate Cookie Matcha Frappe: Blended cookie dessert-style frappe with whipped cream (₱225 Large). - Jasmine Matcha Pure Tea: Unsweetened jasmine green tea layered over matcha (starts at ₱140). - Retail Availability: Nationwide in CHAGEE stores starting September 4, 2026. The Science of the Leaf: Shade Growing & First Harvest To ground the launch in authentic tea education, CHAGEE handed its media tasting preview to Kendrick Dominic U (known as TitoKady), a certified tea sommelier and head instructor at the Asian School of Tea Philippines. His guided tasting session traced the journey of the tea leaf from farm to cup, clarifying how specific agricultural methods directly dictate the final flavor profile in the cup. The "Pure at Heart" Series is built upon three non-negotiable sourcing and processing pillars: First Spring Harvest: Only the youngest tender leaves picked during the initial spring harvest are used. These early leaves contain higher concentration of natural sweetness and amino acids while being naturally lower in harsh tannins and bitterness. * 20-Day Shade Growing: Tea plants are carefully shielded from direct sunlight for 20 days prior to harvesting. This shading process forces the plant to overproduce chlorophyll and L-theanine, resulting in a vibrant deep-green color, a silky texture, and a rounder, less grassy flavor profile. * 1000-Mesh Ultrafine Milling: Traditional grinding techniques process the dried tea leaves down to an ultrafine 1,000-mesh standard. This ensures the powder dissolves completely into milk or water without leaving behind the chalky grit or sediment commonly found in commercial matcha powders. Detailed Breakdown of the Drink Lineup The collection presents four distinct formulations designed for varying palate preferences, ranging from pure tea purists to indulgence seekers: * Jasmine Matcha Pure Tea (Starts at ₱140): Served without milk, this clean beverage layers aromatic jasmine green tea directly over the matcha base. It serves as the benchmark drink for customers looking to evaluate the pure quality and smooth finish of the first-harvest tea leaves. * Signature Matcha Latte (₱170): The core balance of high-grade matcha blended with fresh milk. For seasoned matcha enthusiasts seeking a stronger, more pronounced tea profile, CHAGEE offers an "Extra Matcha" upgrade option. * Lime Cheese Matcha Latte with Cap (₱225 Large): The limited-time headliner of the collaboration. It features a base of smooth matcha topped with savory cheese foam and a bright splash of lime, designed to be consumed directly using a special drinking cap to balance the creamy, citrus, and umami layers. * Chocolate Cookie Matcha Frappe (₱225 Large): A dessert-leaning blended beverage that combines fine matcha with crushed cookies, finished with a crown of whipped cream for a richer treat. Limited-Edition Merchandise & Bundle Mechanics The visual aesthetic of the launch incorporates The Little Prince, featuring his iconic fox companion and celestial star motifs across limited-edition cups, sleeves, and retail merchandise. Running from September 4 to October 2, 2026, CHAGEE stores nationwide will offer exclusive purchase-with-purchase (PWP) and gift-with-purchase (GWP) tier options while supplies last: * Free GWP Bundles: Customers who purchase any three matcha drinks in a single transaction will receive a complimentary Crown Headband or a plush orange Fox Sleep Mask complete with a black button nose. * Stardust Tote Bag: Available for an add-on price of ₱599 with any single matcha drink purchase. * Green Wonder Tumbler: Available for an add-on price of ₱799 with any single matcha drink purchase. The pastel green bottle includes a custom star-and-planet carrying strap designed for daily desk or travel use.