Smarkets runs a peer-to-peer betting exchange where individuals bet against each other on events like sports and politics. Bets are matched between users on the platform, and Smarkets earns a small commission on net winnings, which can result in better odds for bettors compared to traditional bookmakers. In addition to the exchange, Smarkets offers SBK, a sportsbook app that provides user-friendly betting odds. Unlike traditional bookmakers, the platform’s value comes from facilitating trades between users rather than taking bets directly from the house. This model aims to attract a large, active community of bettors and traders, with plans to expand into the US market. Overall, the goal is to provide transparent, competitive odds and a scalable betting ecosystem through international growth and strategic partnerships.
Company Size
51-200
Company Stage
Series A
Total Funding
$3.3M
Headquarters
London, United Kingdom
Founded
2008
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