Email Marketing Specialist
About the job
- A bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field, or equivalent relevant work experience.
- Salesforce Marketing Cloud Specialist Certification is required.
- A minimum of 3 years of experience in email marketing, digital marketing, campaign execution, or related marketing disciplines.
- A minimum of 1 year of experience managing projects, campaigns, stakeholders, or client relationships.
- Experience building and deploying email marketing campaigns within enterprise marketing platforms.
- Experience supporting customer engagement, lifecycle marketing, or CRM-based marketing initiatives.
- Experience reporting on campaign performance and translating data into actionable insights.
- Experience working with Salesforce Marketing Cloud, Salesforce, and/or Account Engagement (Pardot).
- Experience using Knak or comparable content creation and campaign production tools.
- Strong understanding of email marketing best practices, personalization, segmentation, testing methodologies, and customer engagement principles.
- Strong quality assurance skills, including content validation, link testing, rendering reviews, and campaign verification.
- Working knowledge of HTML and CSS as they relate to email marketing and template editing.
- Familiarity with CRM data, audience segmentation, and customer communication strategies.
- Ability to manage multiple projects, lead meetings, and handle competing priorities.
- Ability to work independently and proactively within a fast-paced environment.
- Build, test, and deploy email campaigns, customer journey communications, and lifecycle marketing programs using enterprise marketing platforms and approved content creation tools.
- Create and maintain email content using Knak, Salesforce Marketing Cloud, and other approved marketing technologies.
- Configure audience selections, personalization elements, dynamic content, scheduling, and deployment settings.
- Support customer lifecycle initiatives, including onboarding, engagement, retention, loyalty, and reactivation communications.
- Source, organize, and manage campaign assets while ensuring alignment with brand standards and business requirements.
- Execute campaigns with a focus on speed, accuracy, scalability, and customer experience.
- Coordinate campaign requirements, timelines, approvals, and deliverables across stakeholders, creative teams, and internal partners.
- Manage multiple competing priorities and deadlines while maintaining organization and accountability.
- Communicate proactively about project status, risks, dependencies, and deployment readiness.
- Ensure campaign details are accurate, complete, and aligned with stakeholder expectations.
- Support intake processes and campaign documentation requirements.
- Monitor and report on email campaign performance using available reporting and analytics tools.
- Assist with A/B testing initiatives, performance analysis, and optimization efforts.
- Identify trends, insights, and opportunities to improve engagement, operational efficiency, and campaign effectiveness.
- Support reporting requests and performance reviews for stakeholders.
- Perform campaign quality assurance reviews, including content validation, link testing, personalization testing, rendering reviews, and accessibility checks.
- Ensure communications align with brand standards, marketing best practices, and established quality expectations.
- Maintain knowledge of email marketing trends, platform capabilities, and industry best practices.
- Recommend process improvements that support operational efficiency and execution excellence.
- Salesforce Marketing Cloud Administrator Certification is preferred.
- Organizational, project management, and time management skills.
- Written and verbal communication skills.
- Attention to detail and commitment to execution excellence.
About the company
Assurant provides risk-management solutions focused on protecting mobile devices, electronics, and other high-value consumer goods through insurance policies and extended service contracts, plus repair services. It underwrites these protection products for individuals, businesses, and financial institutions, with customers paying premiums or service fees while the company delivers repair work when covered items fail. The company combines protection with repair and extra support across a global footprint in North America, Europe, and Asia, emphasizing the connected device ecosystem. Its goal is to minimize the financial impact of unexpected events and keep everyday operations running by safeguarding investments and offering fast, reliable support.
Company Size
10,001+
Company Stage
IPO
Headquarters
Atlanta, Georgia
Founded
1892
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Simplify's Take
What believers are saying
- Q2 2026 revenue reached $3.45 billion, and adjusted EPS jumped 26% year over year.
- Assurant launched Chile financial-services protection, plus Cogeco and Swan partnerships, expanding embedded distribution.
- Management raised 2026 outlook after record second-quarter results and growing mobile protection subscriber gains.
What critics are saying
- Assurant's April 2026 Texas trade-secret lawsuit against iA American Warranty Group exposes dealer-services leakage.
- Apple, Samsung, and carriers can internalize device protection, compressing Assurant's lifestyle margins by 2027.
- Housing catastrophes and lender-placed policy shifts can erase earnings gains within one severe storm season.
What makes Assurant unique
- Assurant embeds protection, trade-in, and repair across devices, homes, and vehicles globally.
- Its carrier and retailer integrations create switching costs that smaller warranty vendors cannot match.
- Assurant's scale spans 325 million consumers across 21 countries, supporting underwriting and servicing economics.
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Benefits
Health Insurance
Hybrid Work Options
Professional Development Budget
Company News
Assurant has launched a Financial Services Ecosystem Protection business line in Chile, expanding beyond its existing device, home, and automobile protection services. The new offering addresses risks associated with payments, purchases, and fraud, including vehicle financing solutions. Ricardo Laso has been appointed President of the Andean Region to lead growth in Chile, Colombia, and Peru. The launch responds to Chile's digital payments surge, which reached 7.7 billion transactions over the past year, according to the Central Bank. Assurant has operated in Chile for over 15 years. Globally, the company serves more than 325 million consumers across 21 countries, providing protection for 57 million vehicles, 68 million mobile devices, and 128 million appliances worldwide.
Assurant reported second-quarter 2026 results that exceeded revenue expectations, with sales rising 9.5% year on year to $3.45 billion. The insurance services company's non-GAAP profit of $6.41 per share beat analysts' consensus estimates by 23.7%. Net premiums earned reached $2.77 billion, in line with analyst estimates of $2.76 billion, representing 6.9% year-on-year growth. Pre-tax profit stood at $376.9 million, equating to a 10.9% margin. Assurant's revenue has grown at a 6.6% compounded annual growth rate over the past five years. The company, which provides specialised insurance products protecting consumer purchases like mobile devices, vehicles, and homes, has a market capitalisation of $13.99 billion.
Assurant has partnered with Cogeco Communications to launch a digital-first mobile device solution for Canadian customers. The collaboration gives Cogeco mobile users access to network-compatible devices through Assurant's ecosystem, including new, refurbished, and certified Open Box models from Best Buy Canada. Customers can browse and purchase devices on BestBuy.ca with flexible financing options. Assurant handles device lifecycle management, enabling customers to buy, protect, and trade in devices, whilst Cogeco provides connectivity and customer experience. The solution addresses growing Canadian demand for affordability, simplicity, and sustainability in mobile device management. Paul Cosgrove, President of Assurant Canada, said the partnership delivers "a simpler and more connected mobile experience" by integrating device access, protection, and upgrade solutions into a single journey.
Owen, an insurtech specialising in embedded insurance, has partnered with Assurant to provide insurance capacity for Swan, Europe's leading embedded banking platform. The collaboration enables Swan to integrate travel insurance and fraud protection directly into its card products across France and Europe. Under the arrangement, Assurant serves as the risk carrier, Owen acts as broker and third-party administrator, and Allianz provides assistance services. The programme launched in April 2026 with Swan, which processes approximately €2 billion in monthly transactions across 30 European countries and serves over 150 companies including Pennylane, Indy and Agicap. The partnership allows Swan's partners to offer embedded insurance natively within their card products, eliminating months of integration work and complex regulatory requirements.
Assurant reported first-quarter 2026 net operating income of $5.95 per share, beating the Zacks Consensus Estimate by 10.2% and rising 76% year over year. Total revenues increased 11.4% to $3.4 billion, surpassing estimates by 4.4%. Results benefited from lower reportable catastrophes, solid performance in Global Lifestyle and Global Housing, and earnings growth across Connected Living and Global Automotive. Net investment income jumped 27.9% to $159.6 million. Global Housing revenues rose 11.5% to $769.8 million, whilst adjusted EBITDA doubled to $236.7 million, primarily due to lower catastrophe losses. Global Lifestyle revenues increased 11.3% to $2.6 billion, with adjusted EBITDA up 20% to $236.7 million, driven by subscriber growth in mobile protection and improved automotive loss experience.