Inactive

Empower Pharmacy

Manufactures, wholesales, and dispenses customized medications

Senior Account-Based Marketing Manager - Telehealth

Growth MarketingPosted on Aug 14

Full-timeRemote in USANo salary listedRemote

About the Job

Requirements

Expertise with account-based marketing platforms such as 6sense, Demandbase, and Terminus; marketing automation platforms such as HubSpot and Marketo; and customer relationship management systems such as Salesforce, including integrating them into AI-augmented demand-generation programs.
Strong command of multi-touch attribution, pipeline analytics, and revenue reporting, with the ability to translate performance data into insights for sales and executive audiences.
Proficiency with generative artificial intelligence and predictive scoring tools to accelerate content production, sharpen targeting, and optimize campaign performance across the account lifecycle.
Experience building compliance-aware governance workflows in regulated, brand-sensitive environments.
Seven to ten years of B2B marketing experience, including building or scaling an account-based marketing program at a high-growth or enterprise organization.
A proven track record building account-based marketing programs with measurable impact on pipeline growth, sales-cycle duration, or average deal size.
Hands-on experience with artificial intelligence and marketing technology tools for intent targeting, content personalization, campaign automation, and attribution.
A bachelor's degree in Marketing, Business, or a related field.

Responsibilities

Design and own a tiered account-based marketing program, spanning one-to-one, one-to-few, and one-to-many approaches, for telehealth platforms, virtual care groups, and digital health networks; use artificial-intelligence-driven intent platforms to score and prioritize accounts and focus resources on high-revenue opportunities.
Ensure account-based marketing strategies and content comply with FDA 503A/503B promotional guidelines, PCAB standards, and telehealth regulatory requirements, including state licensure and telemedicine prescribing rules; build an AI-assisted compliance review workflow to identify exposure before launch.
Present account-based marketing strategy, performance, investment recommendations, and executive business reviews to senior leadership.
Manage account-based marketing investment across technology, media, personalization, and agency partners to maximize pipeline efficiency and marketing-spend return.
Plan and optimize account-based marketing campaigns across programmatic display, LinkedIn, direct mail, email, and executive events; use AI-powered sequencing to reach telehealth medical directors, virtual care operators, and digital pharmacy buyers at peak buying intent.
Develop account-specific landing pages, case studies, and condition-specific messaging addressing each telehealth segment’s clinical, operational, and virtual-care delivery challenges; use generative AI to scale production across accounts while maintaining brand standards.
Execute account-based marketing programs to accelerate sales cycles through executive engagement, return-on-investment tools, and mid-funnel re-engagement; ensure marketing intelligence informs sales development representative and field-sales outbound activity across the buying committee.
Develop programs to increase penetration within existing telehealth platforms by identifying whitespace opportunities across product lines, specialties, and provider networks.
Serve as an embedded account-based marketing partner to Sales and collaborate with Customer Success, Marketing, Product, Medical Affairs, Compliance, and Executive Leadership on pipeline reviews, territory planning, and quarterly business reviews; establish account syncs, pipeline reviews, and attribution reporting to support shared ownership of account penetration and revenue goals.
Build a multi-touch attribution framework to track account-based marketing’s contribution to pipeline creation, acceleration, and closed-won revenue; produce dashboards comparing influence, velocity changes, and deal-size lift for engaged accounts versus control groups.
Operationalize an account-intelligence system that aggregates intent signals, engagement data, and competitive insights into real-time profiles; use AI summarization to provide pre-call briefings for the commercial team.
Own quarterly account-based marketing pipeline and revenue targets in partnership with Sales, with accountability for sourced pipeline, influenced revenue, expansion revenue, and account penetration.
Own the account-based marketing technology stack, including intent platforms, ad targeting, personalization engines, and analytics; evaluate AI-native tools to expand capabilities and reduce manual work.
Define key performance indicators for account engagement lift, influenced pipeline, deal size by account-based marketing tier, and marketing-sourced revenue; build automated dashboards that provide real-time visibility for data-driven optimization.
Deploy artificial intelligence and automation to scale account-based marketing output without proportional headcount growth, using machine learning for segmentation, generative AI for content variation, and automated workflows for touchpoint sequencing; codify processes into repeatable playbooks.

Desired Qualifications

Experience in regulated industries such as telehealth, pharmaceuticals, healthcare, software as a service, or life sciences.

Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the nation’s most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility, we’re redefining what’s possible in personalized medicine and pharmaceutical manufacturing. We’re proud to be recognized as one of Houston’s fastest-growing private companies and ranked #116 in Healthcare & Medical on the Inc. 5000 List for 2025.

Our strength is built on four core values: People, Quality, Service, and Innovation. Guided by these principles, we’ve created a uniquely integrated healthcare platform powered by advanced technology, operational excellence, and a relentless commitment to patient care. From manufacturing and quality control to distribution and customer experience, our teams work together to raise industry standards, expand access to critical medications, and improve outcomes for patients and providers across the country.

At Empower, joining our team means more than starting a new role. It means becoming part of a mission-driven organization that’s transforming healthcare at scale. We invest deeply in our people, encourage bold thinking, and create opportunities for growth, leadership, and innovation at every level. Your ideas matter here, your development is supported, and the work you do has a direct impact on the lives of millions.

If you thrive in a fast-moving, purpose-driven environment where innovation, collaboration, and ambition come together, Empower Pharmacy is the place for you. Let’s transform healthcare together.

POSITION SUMMARY:

The Senior ABM Manager - Telehealth exists to build and own a high-performance ABM function—driving pipeline, accelerating revenue, and deepening account penetration across telehealth platforms, virtual care groups, and digital health networks. The ideal candidate has built enterprise ABM programs in complex B2B environments, thrives in ambiguity, enjoys partnering deeply with sales leaders, is highly analytical, and leverages AI to deliver account-level precision at scale and smarter than the competition. They are equally comfortable discussing campaign strategy with marketers, pipeline reviews with sales leadership, and ROI with executive stakeholders.

RESPONSIBILITIES:

ABM Strategy and Architecture

Program Architecture: Design and own a tiered ABM program—one-to-one, one-to-few, and one-to-many—across telehealth platforms, virtual care groups, and digital health networks. Use AI-driven intent platforms to score and prioritize accounts, concentrating resources on the highest-revenue opportunities.
Regulatory Alignment: Ensure all ABM strategies and content adhere to FDA 503A/503B promotional guidelines, PCAB standards, and telehealth-specific regulatory requirements, including state licensure and telemedicine prescribing rules. Build an AI-assisted compliance review workflow that catches exposure before launch without sacrificing execution speed.
Executive Communication: Present ABM strategy, performance, investment recommendations, and executive business reviews to senior leadership.
Budget Ownership: Manage ABM investment across technology, media, personalization, and agency partners to maximize pipeline efficiency and return on marketing spend.

Campaign Execution and Multi-Channel Orchestration

Omnichannel Deployment: Plan and optimize ABM campaigns across programmatic display, LinkedIn, direct mail, email, and executive events. Use AI-powered sequencing to reach telehealth medical directors, virtual care operators, and digital pharmacy buyers at peak buying intent.
Content Personalization: Develop account-specific assets—landing pages, case studies, and condition-specific messaging—targeting each telehealth segment’s clinical, operational, and virtual care delivery pain points. Deploy generative AI to scale production across dozens of accounts without compromising brand standards.
Pipeline Acceleration: Execute ABM programs that compress sales cycle velocity through executive engagement, ROI tools, and mid-funnel re-engagement. Ensure marketing intelligence directly informs SDR and field sales outbound, eliminating gaps across the buying committee.
Customer Expansion: Develop programs that increase penetration within existing telehealth platforms by identifying whitespace opportunities across product lines, specialties, and provider networks.

Sales Alignment and Revenue Operations

Sales Partnership: Serve as the embedded ABM partner to sales (will also partner with Customer Success, Marketing, Product, Medical Affairs, Compliance, Executive Leadership) across pipeline reviews, territory planning, and QBRs. Establish a shared operating cadence—account syncs, pipeline reviews, attribution reporting—that drives co-ownership of account penetration and revenue goals.
Attribution Modeling: Build a multi-touch attribution framework tracking ABM’s contribution to pipeline creation, acceleration, and closed-won revenue. Produce dashboards showing influence, velocity delta, and deal size lift for ABM-engaged accounts versus control groups.
Account Intelligence: Operationalize an account intelligence system aggregating intent signals, engagement data, and competitive insights into real-time profiles. Use AI summarization to deliver pre-call briefings that equip the commercial team to win at the executive level.
Revenue Ownership: Own quarterly ABM pipeline and revenue targets in partnership with Sales, with accountability for sourced pipeline, influenced revenue, expansion revenue, and account penetration.

Technology, Automation, and Analytics

MarTech Optimization: Own the ABM technology stack (6sense, Demandbase, Clay, Zoominfo, Salesforce, Hubspot, Marketo, etc)—intent platforms, ad targeting, personalization engines, and analytics. Evaluate AI-native tools that expand capabilities and reduce manual overhead, keeping the team at the frontier of account-based marketing.
Performance Analytics: Define KPIs covering account engagement lift, influenced pipeline, deal size by ABM tier, and marketing-sourced revenue. Build automated dashboards delivering real-time program visibility that enables fast, data-driven optimization decisions.
AI-Powered Scaling: Deploy AI and automation to scale ABM output without proportional headcount growth—using ML for segmentation, generative AI for content variation, and automated workflows for touchpoint sequencing. Codify processes into repeatable playbooks.

KNOWLEDGE AND SKILLS:

Expertise with ABM platforms (6sense, Demandbase, Terminus), marketing automation (HubSpot, Marketo), and CRM (Salesforce); able to integrate these into AI-augmented demand generation programs.
Strong command of multi-touch attribution, pipeline analytics, and revenue reporting; translates performance data into clear insights for sales and executive audiences.
Proficiency with generative AI and predictive scoring tools to accelerate content production, sharpen targeting, and optimize campaign performance across the account lifecycle.
Experienced building compliance-aware governance workflows that maintain execution speed in regulated, brand-sensitive environments.

EXPERIENCE AND QUALIFICATIONS:

7-10 years in B2B marketing with experience building or scaling an ABM program at a high-growth or enterprise organization.
Proven track record building ABM programs with measurable impact on pipeline growth, sales cycle duration, or average deal size.
Hands-on experience with AI and marketing technology tools for intent targeting, content personalization, campaign automation, and attribution.
Bachelor’s degree in Marketing, Business, or a related field; experience in regulated industries (telehealth, pharmaceutical, healthcare, SaaS, or life sciences) strongly preferred.

KEY COMPETENCIES:

Customer Focus: Builds trust through customer-centric solutions.
Strategic AI: Guides responsible AI adoption and adaptation.
Optimizes Work Processes: Drives efficiency with continuous improvement.
Collaborates: Partners effectively to achieve shared goals.
Resourcefulness: Secures and deploys resources efficiently.
Manages Complexity: Simplifies and solves complex challenges.
Ensures Accountability: Delivers on commitments with integrity.
Situational Adaptability: Adjusts approach to shifting conditions.
Communicates Effectively: Tailors messages to diverse audiences.

VALUES:

People: Empowering people defines who we are.
Quality: Excellence in every product, every time.
Service: Serving others is our highest purpose.
Innovation: Advancing care through technology and discovery.

EMPLOYEE BENEFITS, HEALTH AND WELLNESS:

We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications. Learn more: https://careers.empowerpharmacy.com/benefits/

PHYSICAL REQUIREMENTS:

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. Employees are regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

About the Company

Empower Pharmacy

Manufactures, wholesales, and dispenses customized medications

Empower Pharmacy and Empower Pharma provide personalized, high-quality compounded medications at scale. They customize dosages, remove allergens, and create multi-drug combinations that aren’t available through standard options. Operating with a vertically integrated model as licensed manufacturer, wholesaler, and pharmacy, they streamline the pharmaceutical supply chain to reduce costs without compromising quality. The company serves both healthcare providers (B2B) and individual patients (B2C), manufacturing over 400 medications for millions across all 50 states and internationally. Based in Houston, Texas, Empower runs a 503A compounding pharmacy and a 503B outsourcing facility, focusing on patient safety, excellent service, and advanced technology to expand access to affordable, effective healthcare.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Houston, TX
Founded: 2009

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