Senior Brand Manager

What you will do

• Own the global Womanizer brand strategy, positioning, and priorities, ensuring consistency across markets and channels.
• Develop and execute go-to-market strategies for new product launches, from planning and positioning through to evaluation.
• Translate consumer insights, market trends, and business objectives into impactful brand strategies and initiatives.
• Partner with product teams on portfolio and roadmap recommendations that support brand goals.
• Lead integrated marketing and campaign planning with creative, content, media, PR, and cross-functional teams.
• Monitor brand and commercial performance, using data and insights to drive optimization and continuous improvement.
• Manage brand budgets and marketing investments to maximize impact and business results.
• Conduct market and competitor analysis to identify opportunities, trends, and potential risks.
• Ensure consistent brand messaging and execution across all consumer and trade touchpoints.
• Present brand strategies, performance updates, and recommendations to senior stakeholders.

What you should bring

• Proven experience in brand management, ideally within a consumer-facing, lifestyle, beauty, FMCG, retail or similarly fast-paced environment.
• Strong strategic thinking and the ability to translate business and consumer insights into clear brand plans.
• Commercial and data-driven mindset, with confidence working with performance data, budgets, KPIs and business results.
• Strong creative judgement and the ability to develop, challenge and shape ideas with creative and cross-functional teams.
• Experience managing product launches and integrated marketing campaigns from strategy through to execution.
• Excellent project and stakeholder management skills, with the ability to drive initiatives independently across multiple teams and markets.
• Strong communication and presentation skills, with the ability to influence and align different stakeholders.
• A proactive, entrepreneurial mindset with a strong sense of ownership and the confidence to bring new ideas and perspectives.
• Fluent English; additional languages are a plus.

What we can offer you

A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration.
Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.
Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.

Our interview process

• CV review
• Interview with one of our Talent Acquisition Team Members
• Hiring Manager Interview 
• Leadership Interview 
• Role-specific case study (in-person)