SoFi is a fintech company that provides a broad set of personal finance services through a mobile-first platform. It offers home loans, personal loans, student loan refinancing, credit cards, and investment options, along with financial planning and estate planning services. The platform also provides educational resources to help users understand financial decisions. SoFi makes money from interest and fees on lending products and management fees on investment products, aiming to keep users within its ecosystem by offering multiple services under one roof. The key difference from competitors lies in its integrated, member-focused approach—combining lending, investing, planning, and education in a single mobile-centric experience. SoFi’s goal is to help individuals achieve their financial goals and improve their financial health by making it easy to manage money through a streamlined, inclusive platform.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
You’re taken care of. SoFi employees receive comprehensive health, vision, dental, life insurance, and disability benefits—as well as flexible time off, fitness, fertility, and family planning options.
Realize your ambitions. We want to help our employees achieve financial freedom, just like our members. That’s why we contribute $200 per month toward your student loans to help pay down your debt—plus free financial classes.
Never stop learning. We offer frequent training, mentorship opportunities, and leadership programs to develop our people. We also cover tuition costs for approved programs, up to $5,250 per year.
Intuit and SoFi are both expanding beyond their core businesses into broader fintech platforms, but they differ significantly in business models and risk profiles. Intuit operates established software franchises like QuickBooks and TurboTax with recurring revenue, whilst SoFi runs a bank-led model where lending and net interest income remain crucial. SoFi added a record 1.1 million members in the second quarter, reaching 15.8 million total members. Fee-based revenues hit $472 million, representing 39% of total revenues. Intuit's fiscal 2026 "Big Bets" grew over 30% and reached roughly 30% of total revenues. Mid-market revenues advanced 39%. Analysts expect SoFi's sales to grow 35.52% in 2026, whilst Intuit's fiscal 2027 revenue growth is projected at 9.06%. However, Intuit trades at a forward P/E of 11.18X versus SoFi's 20.92X, making it considerably cheaper despite slower growth.
SoFi Technologies stock has fallen approximately 34.5% year to date, largely due to its lending business accounting for a growing share of revenue. In the second quarter, the company reported record adjusted net revenue of $1.2 billion, up 40% year over year, with the lending segment generating $712 million compared with $551 million from Financial Services and Technology Platform operations combined. The increased lending contribution means SoFi is retaining more loans on its balance sheet, which boosts interest income but also increases credit risk exposure. However, the company added 1.1 million members in Q2, bringing total membership to 15.8 million, a 35% year-over-year increase. SoFi's fee-based revenue reached $472 million, representing 39% of total revenue. Management expects non-lending businesses to eventually contribute more than half of total revenue.
SoFi Technologies maintained strong credit performance despite record lending volumes in the second quarter of 2026. Total loan originations jumped 69% year over year to $14.8 billion, with personal loans accounting for $10.7 billion. The company's all-in annualised personal loan net charge-off rate improved to approximately 3.7%, down 70 basis points from the previous quarter and 80 basis points year over year. The reported rate, including delinquent loan sales, fell to 2.62% from 3.03% in the prior quarter. Personal loan 90-day delinquency stood at 40 basis points, down seven basis points sequentially. Lending-adjusted net revenues rose 59% year over year to $712 million. SoFi's core personal loan portfolio generated a 6.1% risk-adjusted margin, based on a 12.9% weighted-average coupon, 3.1% funding cost, and 3.7% annualised losses.
How SoFi is turning its consumer app into A stablecoin proving ground. SoFi Technologies (SOFI) and Mastercard on Tuesday said their stablecoin partnership is fully operational and handling real transactions. SoFi stock climbed on the news. Under the partnership, SoFi's debit and credit card program with more than $25 billion in annualized volume has shifted to Mastercard's payment network using its bank-issued stablecoin. The companies announced the partnership in March. With the move, SoFi aims to expand from being a consumer finance app into a payments-infrastructure provider. SoFi plans to use its own consumer-card volume as a large proving ground for SoFiUSD. SoFiUSD is a U.S. dollar-backed stablecoin issued directly by SoFi Bank, a federally chartered U.S. bank. Long range, SoFi plans to sell stablecoin settlement through Galileo, its business-to-business technology platform, to banks, fintechs and card issuers. "This is settlement plumbing on volume SoFi already processes, so it improves liquidity/working-capital mechanics rather than adding interchange," said Truist analyst Brian Finneran, in a report. Blue Chips Hit After Fed Hikes Rates, AI Stocks Firm; SMTC, LITE, DXCM In Focus Alissa Coram and Ken Shreve walk through Wednesday's market action and discuss key stocks to watch in Stock Market Today. Blue Chips Hit After Fed Hikes Rates, AI Stocks Firm; SMTC, LITE, DXCM In Focus See All Videos Mastercard BVNK acquisition. In a big bet on digital currencies going mainstream, Mastercard in March agreed to acquire BVNK, a London-based stablecoin infrastructure firm, for $1.8 billion. The acquisition signaled that the credit card network giant expects business-to-business payments will increasingly be powered by stablecoin rails in the background. Mastercard said the BVNK acquisition will help enable interoperability between fiat currencies and stablecoins. But Mastercard is not positioning stablecoins as a replacement for card networks, analysts said. "The stablecoin market is potentially huge, representing $44 trillion in cross-border flows and nearly $16 trillion in high-yield, small and medium-sized businesses flows," said William Blair analyst Andrew Jeffrey in a report. Founded in 2011, SoFi was initially known for its student loan refinancing business. But the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services and financial planning. On the stock market today, SoFi stock rose more than 1% to 17.15 in morning trading. Mastercard stock traded flat, last down a fraction at 564.03. In 2026, SoFi stock has retreated 35% after popping 70% last year. SoFi has expanded into new areas, such as offering investors access to more private market funds. Also, SoFi recently launched a co-branded debit card program. SoFi also operates a loan platform business. In addition to originating loans for their own book, SoFi originates them for partners who purchase them. SoFi stock technical ratings. SoFi reported second-quarter adjusted earnings of 12 cents, up 50% from a year earlier, with net adjusted revenue up 40% to $1.219 billion. SoFi added 1.1 million new members during the quarter, bringing total members to 15.8 million. SoFi stock owns a Composite Rating of only 32 out of a best-possible 99. The score combines five separate proprietary ratings into one rating. The best growth stocks have a Composite Rating of 90 or better. Further, SoFi stock holds an Accumulation/Distribution Rating of E. That rating gauges institutional buying and selling of the stock over the past 13 weeks. A+ signifies heavy institutional buying. E means heavy selling. Think of a C grade as neutral. Follow Reinhardt Krause on X, formerly Twitter, @reinhardtk_tech for updates on artificial intelligence, cybersecurity and cloud computing. YOU MAY ALSO LIKE:
SoFi merchants can skip holding stablecoins as its $25 billion card program settles in SoFiUSD. September 22, 2026 Cryptopolitan general Positive SoFi is moving its $25 billion card program to SoFiUSD settlement on Mastercard's network, eliminating the need for merchants to hold stablecoins directly. This landmark integration marks one of the largest stablecoin-backed payment settlements in consumer finance, positioning SoFiUSD as a seamless bridge between traditional card infrastructure and digital asset rails. The move signals growing institutional confidence in stablecoin payment settlement as major fintechs race to embed digital dollars into everyday commerce. By routing transactions through Mastercard's established network while settling in SoFiUSD, SoFi removes a critical adoption barrier - merchants gain stablecoin settlement efficiency without managing crypto wallets or liquidity. This development arrives as stablecoin regulation and payment integration dominate 2025's fintech agenda, with Congress actively debating stablecoin legislation that could accelerate mainstream adoption. The SoFiUSD Mastercard partnership positions SoFi competitively against rivals like PayPal, which launched PYUSD, and Stripe, which recently re-entered crypto payments. For investors watching stablecoin use cases beyond DeFi, this real-world payment infrastructure play represents a significant maturation of the market. Watch for merchant adoption rates and transaction volume figures from SoFi in coming quarters, as well as whether competing card networks like Visa expand similar stablecoin settlement programs in response. Merchants won't need to hold stablecoins as SoFi moves its $25 billion card program to SoFiUSD settlement on Mastercard's network, SoFi says.