Sigmoid analyzes real-time ad bid and auction data to optimize advertising spend and revenue. The platform, SigView, processes billions of ad impressions in real time to deliver business intelligence, sales forecasting, trend analysis, and bid optimization for both buy-side players (buyers, DSPs, ad networks) and sell-side players (SSPs, ad exchanges). It is subscription-based, granting clients instant access to bid and auction data for ad hoc exploration and informed decision-making. Compared with competitors, Sigmoid combines real-time, large-scale data analytics across both sides of the market and provides a unified view for optimizing campaigns and revenue, rather than offering a single-side solution.
Company Size
1,001-5,000
Company Stage
Series B
Total Funding
$12M
Headquarters
Jersey City, New Jersey
Founded
2013
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