Quantcast offers tools for digital advertising and privacy compliance used by marketers and publishers. Its products include Quantcast Measure, which provides detailed audience insights to understand who is engaging with content, and Quantcast Choice, which helps businesses comply with privacy rules such as GDPR and TCF v2.0. The services work by giving advertisers access to targeting and measurement data and by giving publishers audience analytics to attract advertisers, while also providing a consent and privacy management layer. The company differentiates itself by offering an integrated suite that serves both sides of the market—marketers and publishers—and by combining audience insights with privacy compliance tools in one platform. Its goal is to help clients understand their audiences, optimize advertising campaigns, and navigate privacy regulations.
Company Size
501-1,000
Company Stage
Series C
Total Funding
$65.3M
Headquarters
San Francisco, California
Founded
2006
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