Performance Marketing Associate
About the job
- At least 6 years of experience in performance marketing roles, driving media buying and optimization on Google, Meta, TikTok, and programmatic platforms.
- A bachelor's degree from a reputable university; a quantitative or analytical discipline is preferred, including Computer Science, Engineering, Mathematics, or Statistics.
- Google AdWords or Meta advertising certification.
- Strong numerical skills and the ability to work independently.
- Data analysis and reporting skills using Excel, Google Sheets, SQL, or other data-processing tools, as well as marketing advertising tools such as AppsFlyer and Firebase.
- Manage and optimize digital marketing campaigns across platforms, including Google.
- Lead, direct, and develop the Digital Performance team in managing paid marketing channels at Cermati Fintech Group.
- Design, implement, and evaluate media-buying and paid-marketing strategies to support customer acquisition and growth.
- Manage the digital marketing budget with a focus on cost efficiency, return on investment, and business targets; remain accountable to the finance team and prepare weekly budget-monitoring reports.
- Collaborate with the Marketing, CRM, Product, and IT teams to ensure a seamless customer journey from paid advertisements to Cermati Fintech Group's acquisition channels.
- Conduct data analysis, customer segmentation, and audience-targeting optimization with the Data team to improve campaign effectiveness.
- Perform routine A/B testing to identify effective approaches for improving campaign performance.
- Monitor data accuracy and identify and reduce discrepancies in monitoring tools such as AppsFlyer, Firebase, and CRM data.
- Communicate with internal stakeholders, including business teams, to report results, address challenges, and ensure targets are met.
- Explore and establish new partnerships with paid-media platforms beyond Google, Meta, TikTok, and X to expand customer-acquisition channels.
- A quantitative or analytical discipline is preferred for the required bachelor's degree.
About the company
Cermati is a Jakarta-based fintech platform that helps Indonesians research, compare, and apply for financial products like credit cards, loans, mortgages, auto loans, savings, insurance, and bill payments. It aggregates information from banks and financial institutions into a standardized format so users can understand options and make informed choices. The service often handles parts of the application process for partners, earning commissions from successful applications rather than charging users. Its goal is to expand financial inclusion in Indonesia by making financial products easier to find, compare, and access for a population that's increasingly online but underserved in formal finance.
Company Size
501-1,000
Company Stage
Series A
Total Funding
$1.9M
Headquarters
Jakarta, Indonesia
Founded
2015
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Simplify's Take
What believers are saying
- July 2026 BCA funding expanded Indodana PayLater reach across 180 Indonesian cities.
- Cermati Protect launched multiple 2026 partnerships, showing active cross-sell and monetization.
- Series D rumors from 2024 suggest investors still see scalable value in Cermati.
What critics are saying
- BNPL default losses can hit Indodana Finance fast if consumer delinquencies rise in 2026.
- OJK fined dozens of firms in 2026, raising compliance risk for Indonesian lenders.
- Cermati depends on partner distribution; losing BCA, banks, or merchants weakens growth immediately.
What makes Cermati.com unique
- Cermati groups comparison, brokerage, and BNPL under one Jakarta fintech platform.
- Indodana Finance's BCA-backed IDR1.5 trillion facility deepens funding access for 2026 growth.
- Cermati Protect keeps bundling insurance with tiket.com, Bumame, and DR SPECS.
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Benefits
- Flexible Work Hours