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Hasbro

Makes toys, games and licensed entertainment

Senior Manager, Commercial Strategy

Business OperationsConfirmed live in the last 24 hours
Full-timeRenton, WA, USA

About the Job

Requirements

  • Six to ten years of experience in commercial strategy, digital commerce, or a related field.
  • Strong analytical and financial skills, including the ability to make clear recommendations despite competing priorities.
  • Hands-on experience with monetization, storefront optimization, and promotional planning.
  • A track record of leading cross-functional initiatives and influencing Product, Marketing, Finance, Analytics, and Franchise partners.

Responsibilities

  • Lead commercial strategy and annual planning for D&D Beyond, set annual revenue and margin targets, and own the plan to achieve them.
  • Lead merchandising and promotions end-to-end, including designing seasonal sales, leading launch planning, and conducting post-launch analysis.
  • Work closely with product leads to refine the new user experience to increase first purchases and repeat engagement.
  • Partner across teams to identify growth opportunities, launch commercial initiatives, and improve the overall marketplace experience.
  • Track performance using metrics such as conversion, retention, and margin, and use findings to drive continuous improvement.

Desired Qualifications

  • Experience in gaming, entertainment, eCommerce, or subscriptions is preferred.
  • Passion for games and Dungeons & Dragons is a plus.

About the Company

Hasbro

Makes toys, games and licensed entertainment

Hasbro designs and sells toys and games for children, families and adult fans, and licenses its brands for entertainment and consumer products. Its portfolio includes Transformers, Nerf and Play-Doh, while its Wizards of the Coast business publishes Magic: The Gathering and Dungeons & Dragons. The company sells physical products through retailers and its own online stores, develops digital games, and earns royalties when partners use its characters and game worlds. It also makes products based on licensed franchises such as Marvel and Star Wars, combining its own brands with rights secured from other owners. Founded in 1923, Hasbro is headquartered in Pawtucket, Rhode Island.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Pawtucket, RI
Founded
1923

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