Y

Yassir

On-demand ride-hailing, delivery, and digital finance

Junior Product Manager

Full-TimeUpdated on 10/15/2026
No salary listed
Mid
Algiers [El Djazaïr], Algeria
Hybrid
ProductProduct Management

About the job

Requirements
  • A minimum of 3 years of proven experience in product management with digital products or in a similar product role at a mobility, last-mile, or quick-delivery startup.
  • A track record of launching consumer-facing digital products and services, in B2B or B2C.
  • Experience working with scale-ups.
  • Ability to create and execute a customer discovery process to gather pains and opportunities.
  • Ability to design and run ideation workshops.
  • Understanding of how to integrate analytics into a product to generate useful information.
  • Understanding of branding and when it is important.
  • Strong understanding of value proposition design and what makes for a successful venture.
  • Knowledge of modern development practices such as agile and scrum.
  • General understanding of the technical aspects of digital product development, with the ability to work closely with technical engineers.
  • Strong design sense and ability to collaborate with designers.
  • Ability to manage stakeholders across the business and clients.
  • Fluency in English.
Responsibilities
  • Co-create, coordinate, and facilitate the team's product discovery process.
  • Work with cross-functional collaborators, including engineers, product designers, and marketers, to validate product ideas through product discovery frameworks and methods.
  • Work closely with users and stakeholders to understand their needs and objectives, and develop a deep understanding of the problem space through workshops and research.
  • Conduct secondary and primary research, prototyping, and experiments, including defining and understanding proto-personas, customer journeys, and customer interviews.
  • Translate customer insights into prioritized product ideas or experiments to test in the market and with customers.
  • Synthesize data to make strategic, evidence-based recommendations grounded in business, market, and customer needs.
  • Facilitate and actively collaborate on business models, go-to-market plans, and early-traction tactics for products to be launched with clients, the product team, and other experts such as marketing.
  • Facilitate agile ceremonies to deliver products or product initiatives on time and at the agreed quality.
Desired Qualifications
  • Knowledge of lean startup techniques and what constitutes a good minimum viable product across B2B and B2C.
  • A technical, consulting, or design background.
  • Understanding of metrics and how to define them for different companies and products.
  • Understanding of behavioral psychology and how to create products with high engagement and stickiness.
  • Understanding of the growth process across acquisition, activation, retention, referral, and revenue.

About the company

Yassir provides a multi-service platform that offers ride-hailing, last-mile delivery, and digital financial services across the Maghreb region and beyond. Users access these services through a single app that coordinates logistics for transportation and deliveries while providing tools to pay, save, and borrow money digitally. Unlike competitors that focus on a single service, Yassir integrates transportation and finance into one marketplace to build a comprehensive digital economy. The company's goal is to create a marketplace that serves daily needs and promotes financial inclusion while incorporating social values.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$180.3M

Headquarters

Algiers, Algeria

Founded

2016

Get referred to Yassir

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • March 2026 Yassir Market launches add physical distribution and higher-frequency grocery demand.
  • Kawarizmi unlocks retail-media revenue from first-party data across open web and CTV.
  • Senegal's September 2025 ruling preserved operations, keeping a live growth market open.

What critics are saying

  • Yassir France entered liquidation in January 2026, exposing weak European expansion discipline.
  • Retail and ad-tech integrations from March 2026 can distract management from core ride-hailing execution.
  • A prolonged subsidy war with Yango, Heetch, and in-country regulators can crush unit economics.

What makes Yassir unique

  • Yassir owns rides, delivery, payments, retail, and ad-tech across North Africa.
  • March 2026 Uno and Kawarizmi acquisitions deepen data, logistics, and merchant monetization.
  • Its 45-city network and Yassir Cash create switching costs for consumers and merchants.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Stock Options
  • Remote Work Options
  • Paid Holidays
  • Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Condia
Mar 13th, 2026
Yassir acquires Kawarizmi to expand into media and advertising

Yassir, the North African startup offering ride-hailing, food delivery and financial services since 2017, has acquired programmatic advertising agency Kawarizmi as it expands into media and advertising. The deal's terms were not disclosed. The acquisition marks a strategic shift for Yassir, which has built its business around on-demand daily services including Yassir Express for food and grocery delivery, and Yassir Cash for financial services. The move into media and advertising represents the company's latest diversification effort beyond its core app-based offerings.

EntArabi
Mar 13th, 2026
Yassir acquires Uno stores to boost e-commerce in Algeria and Africa

Algerian startup Yassir has acquired Uno stores from the Cevital Group, rebranding them as "Yassir Market". The company plans to open its flagship store at Bab Ezzouar shopping centre in Algiers within days. The acquisition follows Jumia's exit from the grocery and retail sector in North Africa. Yassir aims to integrate digital expertise with physical retail presence through a network of stores offering a hybrid shopping experience, including groceries, luxury goods, cosmetics and fast food outlets. Transactions will be processed through Yassir Cash, supported by over 5,000 agents, whilst customers can earn points through the "Yassir +" programme. The company is also developing a B2B logistics layer for wholesale deliveries to institutional clients including embassies and major corporations. Founded by Stanford PhD and former Silicon Valley engineer Nour Eddine Taibi, Yassir operates across six countries and 50 cities, serving over 10 million users.

Finextra
May 21st, 2024
Super Apps: What’S In A Name?

The phrase super apps has gained currency in recent years, generally used to mean a digital one-stop-shop for a range of services. The likes of Uber and DoorDash have expanded their offerings beyond their core services, while Revolut refers to itself as. a ‘financial super app’ in its marketing, and the recent IPO of Kazakh fintech Kaspi.kz at a valuation of $18bn brought the concept further into the mainstream. It is, however, a pretty vague concept, and one I think merits unpacking further. To do so, I sat down with my colleagues Thomas Rubens and Guy

TechCrunch
Nov 7th, 2022
Yassir Pulls In $150M For Its Super App, Led By Mary Meeker’S Bond

Yassir, an African super app platform that offers on-demand services such as ride-hailing, food and grocery delivery, and payments, has raised $150 million in Series B funding, five times what it raised in its previous priced round last November. The investment was led by BOND, the growth-stage firm that Mary Meeker spun out of Kleiner Perkins in 2018. Other investors in the growth round include DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures, and Y Combinator via its Continuity Fund, among other strategic investors

TechMoran
Nov 29th, 2021
Algerian transport startup Yassir secures $30m Series A funding round for expansion. : TechMoran

Yassir, an Algerian on-demand transportation platform, has raised a $30 million Series A funding round to enable it expand into…