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Botrista

Automates craft beverage production for foodservice

Regional Account Executive

Full-TimePosted on 10/16/2026
$80k - $100k+ Commission + Stock options
Senior
Bachelor's
Phoenix, AZ, USA
RemoteTravel up to 85% within the designated region is required.
Sales & Account ManagementField Sales

About the job

Requirements
  • A bachelor's degree in Business Administration, Marketing, or a related field.
  • At least 5 years of experience in sales, account management, or business development; food service industry experience is preferred.
  • A proven track record of new business development and meeting or exceeding sales targets.
  • Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare environments.
  • Experience in franchise operations, business modeling, and franchise sales strategies.
  • Proficiency with Salesforce and Microsoft Office.
  • Ability to manage multiple priorities and work collaboratively with cross-functional teams.
  • Willingness to travel up to 85% within the designated region to visit potential sites and engage with clients.
  • Comfort visiting assigned routes as directed by the Commercial Planning Team to maximize sales opportunities and account coverage.
  • A valid driver's license and ability to travel to client locations and other business-related destinations.
  • Ability to generate new business, close deals, drive growth in target markets, and qualify sites for placement of Botrista Pro machines.
  • Ability to build long-term partnerships and use customer connections to generate referrals.
  • Ability to adapt sales approaches to market conditions and customer needs, secure deals, oversee implementation, and make data-driven decisions.
Responsibilities
  • Develop and execute regional sales plans to achieve sales targets and operational goals, focusing on Higher Education, Healthcare, and restaurant chains.
  • Identify high-traffic prospects and connect with key decision-makers to qualify sites for Botrista Pro machine placement.
  • Use routing tools to plan timely visits and provide coverage for assigned routes and accounts.
  • Monitor quarterly key performance indicators, including qualified-site installations and launches, strategic placement criteria, account health, churn, product usage, customer satisfaction, and operational targets.
  • Manage the process from securing installation dates through installation, launch, and training at new locations.
  • Coordinate handoffs to Account Managers and Operations and Finance teams after launch, maintaining client relationships and regional operational efficiency.
  • Serve as the primary sales contact for Higher Education, Healthcare, and restaurant-chain accounts.
  • Build and maintain relationships with decision-makers and senior partners, present business reports on Botrista's impact, and oversee pilots in new verticals and expansion with existing partners.
  • Coordinate with operations teams to ensure timely installation and implementation of Botrista Pro machines.
  • Generate local referrals, build customer relationships, and upsell customers.
  • Qualify accounts and maintain high cups-sold-daily performance.
  • Review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
  • Collaborate with Sales and Operations Engineers, Marketing, and cross-functional teams to meet client needs and retain clients.
  • Maintain accurate sales activity, customer interaction, and progress records in Salesforce.
  • Report sales performance, pipeline status, and industry trends to the Director of Regional Management.
  • Use data insights to refine sales approaches, improve lead conversion, and achieve key performance indicators.
  • Develop knowledge of Botrista's products and explain their value to customers.
  • Provide strategic feedback to internal teams to improve products and align solutions with customer needs.
Desired Qualifications
  • Food service industry experience, preferably with companies such as Aramark, Sodexo, or Compass.

About the company

Botrista provides automated beverage solutions for foodservice operators. Its DrinkBot machine automates the preparation of a wide range of drinks—from boba teas and lattes to smoothies—using pre-packaged ingredients and a data-driven platform to manage recipes, inventory, and performance. Unlike providers that offer hardware or ingredients alone, Botrista bundles hardware, consumables, and software into a single beverage program, enabling operators to expand menus, reduce labor, and improve consistency across locations. The company aims to help restaurants and chains grow high-margin drinks with simpler operations, scale globally, and optimize profitability through drink automation.

Company Size

51-200

Company Stage

Series C

Total Funding

$126.7M

Headquarters

Redwood City, California

Founded

2017

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Simplify Jobs

Simplify's Take

What believers are saying

  • Texas A&M launched campus craft boba stations with Botrista in 2026.
  • Jollibee expanded Signature Sips nationwide in February 2025, validating enterprise demand.
  • Pokeworks rolled out Botrista-powered drinks in May 2025, showing repeat chain adoption.

What critics are saying

  • Revelio shows Botrista headcount fell 11.5% to 217 by March 2026.
  • Active job postings dropped to five in 2026, signaling slowing expansion.
  • Restaurant chains can switch to cheaper fountain systems, compressing Botrista's machine-and-ingredient margins fast.

What makes Botrista unique

  • BotristaPro mixes 2,000-plus recipes in under 20 seconds, unlike manual beverage stations.
  • Its cloud software ties dispensing to sales data, helping operators tune local menus.
  • Botrista says 6,000-plus locations across 42 states use its automated beverage platform.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Wellness Program
  • Phone/Internet Stipend
  • 401(k) Retirement Plan
  • Company Equity
  • Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

1%
Wow Partners, Inc.
May 23rd, 2025
Dunamu Invests 9.2B KRW in Botrista

Dunamu & Partners, the investment arm of Dunamu, announced a ₩9.2 billion investment in Botrista, a US-based beverage automation startup, during its Series C round. The round included strategic investors like Jollibee Foods Corporation. Botrista's robots, which can produce premium beverages, are already installed in various US franchise locations and are expanding into universities, hospitals, and more. The investment will enhance Botrista's liquid dispensing technology.

PR Newswire
May 12th, 2025
Pokeworks Levels Up The Sip Game With New Signature Drinks--A Fresh Upgrade Now Pouring Nationwide!

Leading premium poke brand unveils enhanced beverage lineup with brighter flavors and shorter waiting times, powered by Botrista launching May 13 at participating locationsIRVINE, Calif., May 12, 2025 /PRNewswire/ -- Pokeworks , the leading fast-casual poke brand, is rolling out a refreshed lineup of Signature Drinks, starting May 13 at participating locations. In partnership with Botrista, a leader in automated craft drink technology, Pokeworks is introducing a new way to sip–with real fruit, lush milk, and bold, tropical flavor combinations that are ready faster and taste even better!Photo from PokeworksThis lineup builds on drinks guests already enjoy. Fresh milk replaces traditional creamer for a smooth yet full-bodied sip, letting tropical fruit flavors shine through. Paired with fun mix-ins such as mango chunks, passionfruit pulp, and boba, of course, the new drinks deliver a cool, craveable upgrade without the wait.What's NewFresh milk replaces traditional creamer for a cleaner, creamier tasteDrinks are made with real fruit and vibrant tropical ingredientsand Boba can be added for $1Shorter wait times, thanks to Botrista's innovative drink systemMeet the Stars of the New Signature Lineup:Mango Fresh Milk – Creamy, tropical mango blended with fresh whole milk– Creamy, tropical mango blended with fresh whole milk Strawberry Fresh Milk – Sweet strawberry swirled into smooth milk– Sweet strawberry swirled into smooth milk Ube Milk Tea – Rich ube meets classic milk tea– Rich ube meets classic milk tea Jasmine Milk Tea – Elevated floral jasmine tea with a creamy finish– Elevated floral jasmine tea with a creamy finish POG (Passionfruit, Orange & Guava) – A tropical punch of bright island flavors– A tropical punch of bright island flavors Strawberry Lemonade – Crisp lemonade infused with ripe strawberry flavor– Crisp lemonade infused with ripe strawberry flavor Mango Lychee Lemonade – A citrusy fusion of mango and floral lychee– A citrusy fusion of mango and floral lychee Mango Coconut Fresca – Light and refreshing fresca with mango, coconut, and lime– Light and refreshing fresca with mango, coconut, and lime Passion Lychee Green Tea – Fruity and floral green tea with passionfruit and lychee notes– Fruity and floral green tea with passionfruit and lychee notes Strawberry Guava Fresca – A light and juicy blend of strawberry and guava"We've always believed that our beverages should live up to the same standard as our bowls," said Mike Wu, Co-Founder and Head of Culinary at Pokeworks. "By using more real fruit and fresh milk, we've made our drinks smoother, brighter, and more satisfying overall. One of my personal favorites is the Mango Fresh Milk: it's simple, clean, and really lets the fruit shine."Loyalty never tasted so sweet—Pokeworks Rewards members can redeem any Signature Drink for just 55 points for a limited time, exclusively through the Pokeworks app, starting May 13Ready to taste the upgrade? Visit your nearest Pokeworks or order online at order.pokeworks.com!For more information, visit www.pokeworks.com.About PokeworksPokeworks was founded in 2015 with the simple mission of spreading its love of poke –the crisp, fresh, healthy Hawaiian favorite – with the world

PR Newswire
Feb 18th, 2025
Jollibee Partners With Botrista To Launch Signature Sips Nationwide

SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ -- In a strategic move that signals the growing importance of automated beverage solutions in the quick-service restaurant industry, Jollibee Foods Corporation (JFC), one of Asia's largest restaurant companies, has partnered with Botrista to revolutionize their beverage program across their U.S. locations

AgFunder
Jan 2nd, 2025
What Were The Top 15 Agtech Deals Of 2024?

Ag biotechnologies and robotics are two segments in the upstream supply chain that have shown significant resilience in 2024 and attracted large deals from investors. Another key trend this year has been the emergence of developing economics in Asia as important players in the sectors of ag biotech. Even if the United States remains the largest beneficiary of 2024 agtech VC investments, garnering 47% of worldwide funding in upstream supply chains, India and China are now also prominent when it comes to funding. In 2024, six of the top 15 agtech rounds were for companies from Asia, which shows clear signs of the growing maturity of startup ecosystems in the continent. While you enjoy the holidays, the AgFunderNews team has already started sifting through the piles of data involved in the creation of parent company AgFunder’s Global AgriFoodTech Investment report, coming up in early 2024

PR Newswire
Nov 18th, 2024
Report Reveals Millennial-Alpha Effect On Theme Parks: New Beverage Demands From Two Generations

SAN FRANCISCO , Nov. 18, 2024 /PRNewswire/ -- Theme Park operators face a distinct market opportunity as millennial parents and their Generation Alpha children reshape beverage program expectations. New data from leading data-built beverage platform, Botrista, reveals the significant impact these two generations have on theme park spending, particularly in food and beverage offerings.The Market Reality