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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Strategic Alliances Manager

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • At least 5 years of experience in alliances, partnerships, business development, or go-to-market roles, ideally within a marketing agency, advertising technology, software as a service, or consulting environment.
  • A proven track record of owning and closing complex commercial agreements, including co-selling, reselling, or technology partnership structures.
  • Strong analytical skills, including building business cases, interpreting performance data, and synthesizing market intelligence into partner strategy.
  • Executive presence and presentation skills for engaging internal leadership and senior partner stakeholders.
  • Experience working cross-functionally across marketing, sales, product, and customer experience teams to drive shared outcomes.
  • An innovative mindset and ability to identify creative partnership structures and commercial opportunities.
  • Ability to travel up to 25%.

Responsibilities

  • Drive joint go-to-market strategy by establishing joint business plans and structuring commercial agreements, including co-selling, reselling, and bonus media incentives, to unlock client growth and commercial potential.
  • Expand the Fusepoint partnership ecosystem by building and managing targeted technology alliances, referral programs, and credentials that elevate the measurement and strategic consulting practice.
  • Lead joint technical planning and complex funding motions with partners to co-develop capabilities, secure artificial intelligence and data insights, and offset product roadmap costs for Nova.
  • Own end-to-end deal execution, track monthly and quarterly revenue pacing against objectives and key results, and distribute commercial deal value to key business units.
  • Lead partner pilots and initiatives from kickoff through delivery, coordinating across marketing, sales, product, and customer experience teams.
  • Secure joint content, speaking engagements, webinar placements, and partner event sponsorships to amplify Power Digital and Fusepoint's market presence.
  • Use artificial intelligence tools and platform partner relationships to optimize go-to-market workflows, support client retention, and create pathways for upsell opportunities.
  • Own alliance partners' full lifecycle from ideation through execution, including joint business planning, commercialization, co-marketing, and program management to drive business and client growth.
  • Identify and secure revenue for Power Digital through alliance go-to-market activity, business development, innovation funding, and commercial opportunities.
  • Secure speaking opportunities, joint content, and co-branded activations with technology partners to expand Power Digital and Fusepoint's reach, reinforce thought leadership, and drive revenue potential through the partner ecosystem.

Desired Qualifications

  • Experience in alliances, partnerships, business development, or go-to-market roles within a marketing agency, advertising technology, software as a service, or consulting environment.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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