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The New York Times

Publishes news, sports, puzzles and recipes

Vice President - Audience Insights

UX ResearchConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$275k - $300k /yr

About the Job

Requirements

  • At least 15 years of experience in primary research, market research, user experience research, and consumer insights, including experience in a content or digital product company.
  • At least 7 years of experience managing high-performing teams and navigating matrixed stakeholder environments.
  • Demonstrated ability to influence decisions through research-based insights.

Responsibilities

  • Lead and mentor a team of multidisciplinary researchers, and nurture the team’s collaborative culture.
  • Oversee audience research programs with product and design teams to define target audiences, understand their needs, and inform roadmaps.
  • Oversee audience research that shapes marketing strategy, creative development and messaging, and measures the effectiveness of campaigns and other communications.
  • Oversee research to help drive audience engagement with the site and apps, subscription conversion, retention, and win-back.
  • Shape audience research programs that support newsroom strategic priorities.
  • Communicate widely about internal and external research, putting findings in context for Times executives and teams.
  • Use research best practices, including artificial intelligence, to enhance productivity and quality while maintaining methodological integrity.
  • Demonstrate support for journalistic independence and commitment to the mission to seek the truth and help people understand the world.

Desired Qualifications

  • An advanced degree in a quantitative or social science field.
  • Experience with both digital product design and traditional market research.

About the Company

The New York Times

Publishes news, sports, puzzles and recipes

The New York Times Company publishes The New York Times, a daily newspaper and news site read around the world, plus subscription products such as The Athletic for sports, Wirecutter for product reviews, NYT Games, and NYT Cooking. Its 1971 publication of the Pentagon Papers, a secret government history of the Vietnam War, led to a landmark Supreme Court ruling for press freedom. Readers follow the news, play puzzles such as Wordle, and find recipes on its websites and apps. They pay for one product or a single subscription covering all of them, while advertising, Wirecutter's shopping referral fees, and the printed newspaper bring in the rest. The Times was first published in 1851, and the company is based in New York City.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1851

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