Solution Marketing Manager
About the job
- Comprehensive understanding of the IT and security market and business intelligence and operational efficiency solutions, with the ability to connect with IT personas and bridge product capabilities with market-facing strategies.
- Extensive experience driving holistic marketing programs spanning content, events, sales enablement, and digital tactics.
- Excellent communication and presentation skills across stakeholder levels, including executive leadership and regional teams.
- Strong analytical capabilities and proven experience measuring campaign effectiveness and lead quality and optimizing for return on investment.
- A bachelor's degree in Marketing, Business Administration, or equivalent.
- At least 10 years of proven B2B marketing experience, preferably in technology, security, or advanced solution environments.
- Deep expertise in marketing campaigns, demand generation, and multichannel go-to-market execution.
- Excellent written and verbal communication skills in English.
- Develop and implement comprehensive demand generation campaigns targeting Operational Efficiency, Business Intelligence, and acceleration-area personas in collaboration with Business Development and regional teams.
- Lead multichannel marketing execution, integrating content development, events, conferences, and digital tactics to maximize market impact.
- Define compelling value propositions for IT and security decision-makers and translate complex technical capabilities into market-ready messaging.
- Track and analyze campaign performance metrics to optimize effectiveness, lead quality, and return on investment; refine strategies based on data insights, market feedback, and evolving regional demands.
- Work closely with regional marketing and sales teams to ensure seamless campaign execution and local relevance.
- Act as the go-to marketing resource for the EMEA Business Development Team, bridging product capabilities with market-facing strategies.
- Additional languages are beneficial.
About the company
Axis Communications provides network-based security solutions for businesses, including high-definition and 4K network cameras, network audio systems, and access control. Its ThinServer Technology is a network-optimized architecture that lets devices and software operate together over IP networks. The company sells hardware, software, and services to B2B customers to create integrated security and surveillance systems. Backed by the Canon Group, Axis aims to improve security and operational efficiency with a scalable, enterprise-ready ecosystem of networked security solutions.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Lund Municipality, Sweden
Founded
1984
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Simplify's Take
What believers are saying
- September 2026 Montreal Experience Center expands partner demos across Canada.
- September 4, 2026 LPR kits push analytics onto cameras, reducing server costs.
- August 24, 2026 Palo Alto Networks program bolsters Axis's cyber-sales pitch.
What critics are saying
- Hanwha Vision undercuts Axis on price in NDAA bids, pressuring margins by 2027.
- Cisco and Genetec integrations commoditize device management, shrinking Axis's software differentiation.
- A major firmware breach would cripple Edge Vault trust and stall government deals.
What makes Axis Communications unique
- ARTPEC-9, AV1, and Signed Video make Axis hardware tamper-evident at the edge.
- Axis Cloud Connect and ACAP anchor open integrations with Cisco, LeoSight, and Milestone.
- FIPS 140-3 Edge Vault and long-term support sustain government and critical-infrastructure trust.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Parental Leave
Sabbatical Leave
Tuition Reimbursement
Flexible Work Hours
Growth & Insights and Company News
6 month growth
9%1 year growth
9%2 year growth
9%Axis Communications, GTBM win Best Government Project for Rutherford Police Department upgrade. Published: September 24, 2026 Author: Alyssa Borelli Courtesy / Axis Communications Editor's Note: Here, Commercial Integrator's editors highlight one of its 2026 Integration Award-winning projects. Axis Communications and GTMB earned top honors in the Best Government Project category. Read on to learn why its judges deemed this project the most impressive government project of the year! Axis Communications and integrator GTBM have won a 2026 Integration Award for Best Government project at the Rutherford N.J. Police Department's security transformation built. The deployment moved the department from a deteriorating, unsecured facility to an integrated platform of Axis cameras, access control and analytics that support both public safety and daily operations near MetLife Stadium. Key takeaways. * Axis Communications and GTBM won Best Government Project for a comprehensive security upgrade at Rutherford N.J. Police Department * GTBM deployed Axis cameras and access control across the facility, unified by AXIS Camera Station Secure Entry. * AXIS Q63 PTZ cameras with ARTPEC-9 and the AV1 codec cover the Route 3 corridor near MetLife Stadium. * AV1 cut bandwidth and storage by 20% compared with H.265 on two 4K streams at 30 frames per second. * The AXIS Camera Station Smart Search tool lets officers search for people, vehicles, colors or objects across cameras to speed investigations. What made this a Best Government Project? Axis Communications and GTBM won Best Government Project because the work solved both public safety and operational challenges in a single integrated platform. The department started from an old, retrofitted utility building with no access-controlled doors and no interior or exterior cameras. GTBM and Axis Communications replaced that gap with a comprehensive solution that covers the facility, monitors a major highway corridor and speeds investigations, all while lowering long-term costs. What was the Rutherford N.J. Police Department facing before the project? Rutherford Police Department was operating out of a deteriorating mid-20th-century facility with no surveillance cameras and no access-controlled entry doors. The department's few legacy systems were outdated and uncoordinated, and the reliability of the data was poor. Officers lacked standardized training on the tools they had, which kept adoption low and left information fragmented. As a result, investigations were largely reactive. When incidents happened, officers and detectives relied on door-to-door interviews, manual requests for private security footage and disconnected leads. How did Axis Communications and GTBM Secure the facility? Axis Communications and GTBM secured the facility by deploying Axis cameras to cover virtually every corner of the building along with Axis access control on every door. AXIS Camera Station Secure Entry powered the cameras and door devices as a single unifying physical security solution. As Rutherford Police Department saw the value and effectiveness of the system, the department expanded its investment to support more operational and public safety initiatives across the community. Why did the department deploy AXIS Q63 PTZ cameras on Route 3? The department deployed the AXIS Q63 PTZ Camera Series on the Route 3 corridor to maintain real-time visibility over traffic in an area known for heavy congestion. Rutherford Police Department sits adjacent to MetLife Stadium in East Rutherford, N.J., and oversees an area that hosts large-scale sporting events and concerts. Keeping a holistic view of traffic patterns during events and peak travel periods was a primary challenge. With the AXIS Q63 PTZ Camera Series, the department can monitor traffic flow and respond as conditions change. What role does the AV1 codec play? The AV1 codec plays a central role by reducing bandwidth and storage while preserving image quality. The AXIS Q63 PTZ Camera Series runs the latest system-on-chip technology, ARTPEC-9, and uses AV1 to process video at the network edge. That approach delivers clearer images along Route 3 while easing the load on network infrastructure. Because AV1 compresses more efficiently, the department can retain more video for longer periods and reduce overall storage requirements, which matters as storage costs continue to rise. How much did AV1 reduce bandwidth and storage? AV1 reduced bandwidth and storage by 20% compared with H.265, based on two 4K streams running at 30 frames per second. That efficiency translates into measurable savings across a large camera fleet. "From our perspective, a 20% reduction in bandwidth and storage consumption from using AV1 versus H.265 translates directly into measurable operational savings," says Richie Picolli, vice president of security at GTBM. He continues, "For example, if a camera currently requires 1 TB of storage per month using H.265, a 20% reduction would lower that requirement to approximately 800 GB. Across hundreds or thousands of cameras, this significantly reduces storage infrastructure costs, cloud retention costs, and network bandwidth requirements." Picolli adds, "Beyond the direct cost savings, AV1's improved compression efficiency enables higher image quality at the same bitrate, or equivalent quality at a lower bitrate. This is especially valuable for law enforcement and public safety applications where image clarity can be critical. With street cameras, AV1 enables a clearer and more detailed live video stream, improving the ability to identify people, vehicles, license plates, and incidents as they occur. Better image quality during live monitoring can help officers and dispatchers make faster, more informed decisions in real time, while also ensuring that recorded video retains greater evidentiary value for investigations." How does Smart Search speed investigations? Smart Search speeds investigations by letting officers search for specific people, vehicles, colors or objects across multiple cameras instead of manually reviewing hours of footage. The tool is embedded in AXIS Camera Station, and it lets law enforcement personnel locate evidence faster, track movements across an area and respond more efficiently. By changing how video evidence is analyzed and retrieved, Smart Search saves time and resources while improving overall investigative effectiveness. How are officers using the system day to day? Officers are using the system easily because its intuitive design fits into their existing workflows. The Rutherford Police Department reports that the platform's usability has driven strong adoption, a sharp contrast to the fragmented legacy tools it replaced. "Watching how my personnel utilize the system reinforces my belief that I chose the right system," says John Russo, police chief in Rutherford, N.J,. "It is by far the most user-friendly platform we have. My personnel actually enjoy sitting down to access videos and trying to enhance their investigation because it's easy to use and the results are game-changing." Why does this project matter for integrators? This project matters for integrators because it shows how a unified Axis Communications platform can address public safety and operational efficiency at the same time. GTBM combined advanced camera technology, AV1 compression, intelligent video analytics and an integrated security platform into one solution that scaled with the department's needs. The Best Government Project win at Rutherford Police Department is a model for turning a single facility upgrade into a community-wide system that delivers measurable cost savings and stronger investigative outcomes.
LeoSight, a unified incident command software provider for public safety, has partnered with Axis Communications to integrate video and sensor intelligence into its platform. The collaboration brings Axis Camera Station Pro, IP cameras, and body-worn solutions into LeoCommand, LeoSight's situational awareness system. The integration allows agencies to view live video, metadata, and sensor data alongside officer locations, vehicle information, and drone feeds on a unified operational map. LeoSight's communications platform, LeoLink, enables teams to share information with field personnel and partner agencies in real time. The partnership aims to help command staff and dispatchers assess incidents more effectively by consolidating video intelligence with other response data. The integration is designed for daily operations, critical incident response, and multi-agency coordination across jurisdictions.
Rugged dome cameras capture great image quality and audio in onboard environments. 2 minutes read September 14, 2026 Axis Communications announces three rugged onboard cameras that offer great image quality even in challenging light conditions. With up to 60 fps, they reliably capture fast-moving events - ideal for forward-facing installations that need clear details of what lies ahead. About AXIS M3945-R / P3945-R / P3947-R Dome Camera. AXIS M3945-R Dome Camera is specifically designed for inside buses where it delivers great 2 MP image quality. It complies with transportation-industry regulations including UNECE R10, UNECE R118, and IEC 60721-3-5 5M3. The other two products AXIS P3945-R Dome Camera and AXIS P3947-R Dome Camera offer 2 MP and 5 MP respectively. Designed for inside trains and trams, they comply with regulations including EN 50155 and EN45545. These rugged AI-powered cameras feature a built-in microphone and support for audio-in, making it possible to complement video material with audio. Scene profiles optimize image quality by selecting the right settings for each environment. In addition, different connectors and lens options ensure flexible installation. Key features. * Complies with transportation-industry regulations * Microphone and support for audio-in * Scene profiles to optimize image settings * Lightfinder 2.0 and Forensic WDR * Built-in cybersecurity features with Axis Edge Vault With the same form-factor, backplate, and accessories as other Axis onboard cameras, these cameras ensure easy upgrade of existing installations. What's more, Axis Edge Vault, a hardware-based cybersecurity platform, safeguards the device and offers FIPS 140-3 Level 3 certified secure key storage and operations. These rugged AI-powered cameras deliver great image quality in up to 5 MP. They comply with transportation-industry regulations and offer a built-in microphone and support for audio-in. Björn Hallerborn Press contact Manager Corporate Communication, Axis Communications Phone: +46 46 272 18 00 E-mail: [email protected]
Axis launches three LPR camera kits. 04/09/2026 Axis Communications has introduced three purpose-built licence plate recognition (LPR) camera kits, designed for applications ranging from controlled vehicle access to free-flow traffic. Each kit comes with AXIS License Plate Verifier preinstalled, with processing carried out directly on the camera rather than through an external server. The cameras capture licence plates and, under suitable conditions, can also identify details including vehicle type, colour, make and model. The AXIS P3285-LVE Kit License Plate Verifier is aimed at slow-moving traffic and vehicle access control. The 2 MP dome camera allows users to manage allow and block lists directly on the device. Its vandal-resistant design also allows it to be installed at accessible heights around entrances and exits. For free-flow traffic, Axis has introduced two bullet-camera options. The AXIS P1485-LE Kit License Plate Verifier uses a 2 MP camera, while the AXIS P1486-LE Kit License Plate Verifier increases the resolution to 3 MP and incorporates global shutter technology. According to Axis, this helps capture clearer images of moving vehicles and allows licence plates to be identified across two lanes of traffic. Simon Emmons, Sales Manager, UK & Ireland at Axis Communications, said the kits are intended for applications including car parks, logistics sites and free-flow traffic monitoring, while avoiding the need for additional servers. All three kits include electronic image stabilisation and are built on open APIs, allowing integration with Axis and third-party video management systems. By combining the camera, LPR analytics and processing in one device, Axis is looking to make deployment more straightforward across different vehicle monitoring applications.
Axis Communications brings The Blueprint for Tomorrow to Sydney as headline sponsor of security and Integrate 2026. GUEST EVENTS: Axis brings physical security and network audio together, powered by innovation, integration and insight Axis Communications, the global leader in network technology and video surveillance, returns as headline sponsor of the Security Exhibition and Conference 2026 and the co-located Integrate 2026. The events open today at ICC Sydney and run through to 4 September. Physical security and audio technology are converging rapidly. Organisations are under growing pressure to unify systems, eliminate blind spots and turn everyday data into a source of real-time insight. Under this year's theme, The Blueprint for Tomorrow, Axis is showcasing at ICC Sydney how its technology is meeting this shift head-on. Wai King Wong, Regional Director for Oceania at Axis Communications, says: "We are seeing a profound shift in how organisations across Australia and New Zealand think about their security and audio infrastructure. Cameras and speakers are no longer just passive safety nets that sit on the ceiling waiting for something to go wrong. Today, they are active, connected edge platforms that provide real-time operational insights. By bringing the blueprint for tomorrow to life at these shows, we are showing how integrated, innovative solutions can help organisations move beyond traditional security and drive measurable values across the business." Axis is demonstrating this blueprint through three pillars: Innovation, Integration, and Insights at the Security Exhibition and Conference 2026. Innovation: breakthrough technologies for the network camera Realising the blueprint for tomorrow begins with hardware built for the intelligence organisations need today. Axis continues to push the boundaries to bring innovative technologies to the industry. ARTPEC-9, the ninth-generation system-on-chip developed in-house by Axis, is at the centre of its 2026 lineup. It brings AV1 video encoding to Axis network cameras for the first time, improving encoding efficiency by up to 20% compared to previous standards. Additionally, it embeds Signed Video into every frame at the point of capture, creating a verifiable chain of trust against tampering. During the show, Axis also unveils its upcoming launch of AXIS D2124-VE Radar. This powerful solution delivers 360-degree coverage across expansive areas, 24/7, in any weather and lighting conditions. Paired with the AXIS Q6225-LE PTZ Camera, it enables visual and radar double-knock verification with AI-powered classification, creating a perimeter that is virtually impossible to approach undetected. Integration: Open systems that eliminate silos Beyond hardware, Axis is addressing the friction caused by technology managed in isolation, a common issue that increases administrative overhead and entrenches data silos. At this year's Security Exhibition and Conference, Axis is showcasing how Axis Cloud Connect, an open, secure hybrid cloud platform that unifies video, access control, audio and enterprise systems into a single, scalable interface. It provides organisations the operational efficiency and business intelligence they need to run a true hybrid cloud-to-edge environment. Axis is also demonstrating the strength of its technology integration partner (TIP) ecosystem on the stand. Rather than forcing organisations to stitch together disparate systems, Axis works with industry-leading software partners to deliver pre-integrated, market-ready solutions. Insights: Turning data into decisions The blueprint for tomorrow comes full circle here: intelligent security should do more than record, it should inform. On the stand, Axis shows how AXIS Object Analytics turns raw video into actionable insight, cutting through noise so businesses see what matters and when it matters. These insights are consolidated in My System, a single dashboard giving organisations a unified view of their systems and devices. The result is faster, smarter decisions, and a security network that delivers value well beyond safety and security. Network Audio brings the blueprint to life at Integrate 2026 The blueprint for tomorrow extends beyond Axis stand at the Security Exhibition and Conference stand. At the co-located Integrate 2026, Axis showcases its Network Audio solutions, one intelligent IP-based platform that brings public address, background music and zoned audio management together across a site. This system replaces fragmented, single-purpose speaker setups with one system organisations can manage centrally. Visitors can step into the experience room for a fully immersive, hands-on look at how Axis audio solutions work together in a real-world setting, hearing first-hand how sound moves seamlessly across different zones and applications. The future of security and audio isn't coming; it's already on the floor at ICC Sydney. From 2 to 4 September, we invite industry professionals to visit Booth E16 at Security Exhibition and Conference 2026 and Booth HK26 at Integrate 2026. About Axis Communications Axis enables a smarter and safer world by improving security, safety, operational efficiency, and business intelligence. As a network technology company and industry leader, Axis offers video surveillance, access control, intercoms, and audio solutions. These are enhanced by intelligent analytics applications and supported by high-quality training. Axis has around 5,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions. Axis was founded in 1984, and the headquarters are in Lund, Sweden.