Principal Product Marketing Manager
JumpCloud
Principal Product Marketing Manager
JumpCloud
Cloud-based directory and identity management platform
Purpose: You will shape how the world perceives and adopts JumpCloud’s open directory platform, directly influencing our market share and driving modern identity infrastructure solutions.
Growth: You will own major strategic pricing and packaging initiatives, expand your influence across executive-level steering committees, and establish yourself as a premier industry speaker and evangelist.
Motivators: Work autonomously at a high-velocity, tech-forward company where you can leverage cutting-edge AI tools to build processes and drive sales acceleration assets that directly impact revenue.
Measurable outcomes for the first 6-12 months:
6-Month Integration & Asset Delivery: Within the first 6 months, fully integrate into the marketing and product teams to deliver at least 3 high-value assets and incorporate JumpCloud's thought leadership and positioning across key marketing channels.
Pricing & Packaging Strategy: Within 9 months, analyze, optimize, and roll out an updated pricing and packaging strategy that simplifies customer onboarding and maximizes average contract value (ACV).
Sales Enablement & Competitive Differentiation: By month 12, equip the global sales organization with comprehensive competitive differentiators and positioning assets, resulting in increased win rates against key competitors.
Platform Evangelism & Thought Leadership: Establish yourself as a core external speaker for JumpCloud within 12 months, delivering at least 4 public demos or presentations across multiple platform feature sets.
AI-Driven Process Optimization: Within 12 months, build out and scale at least 2 AI-leveraged processes or tools to support the marketing team’s execution, while collaborating with the AI steering committee to deploy sales-driven assets that accelerate deal velocity.
Supporting activities to achieve objectives:
Collaborate with product management, sales, and executive leadership to audit and refine current pricing and packaging models.
Conduct deep-dive competitive intelligence research to identify clear market differentiators and map out the competitive landscape.
Author and deliver high-impact enablement assets (such as pitch decks, battlecards, and demo scripts) for the global sales team.
Partner with the AI steering committee to identify, develop, and deploy AI-driven assets and workflows that accelerate sales deal cycles.
Master the JumpCloud platform to effortlessly deliver comprehensive, multi-feature technical demos to customers, partners, and industry analysts.
Build and maintain strong cross-functional relationships across the sales, product, and go-to-market (GTM) motions to ensure unified messaging.
Represent JumpCloud as a speaker and thought leader at industry events, webinars, and executive briefings.
Must-have functional skills:
Product Marketing and Go-To-Market (GTM) strategy execution
Strategic pricing and packaging design for SaaS or platform technologies
Advanced sales enablement, competitive intelligence, and positioning asset creation
Preferred domain knowledge:
Identity and Access Management (IAM), Directory Services, or Cloud Security
SaaS business models and developer/IT buyer personas
Tools or systems knowledge:
Modern AI productivity tools and workflow automation platforms
Salesforce, HubSpot, or similar CRM and marketing automation systems
Behavioral or power skills:
Exceptional public speaking, storytelling, and evangelism capabilities
Strong cross-functional collaboration and relationship-building across sales, product, and GTM teams
High degree of autonomy, strategic thinking, and process-building capability
JumpCloud provides cloud-based directory services to manage user identities and control access to applications, networks, and devices from a single platform. It offers SSO, user provisioning, device management, and network access control across both on-premises and cloud resources, with tiered subscription plans that scale by features and user count. Compared with traditional IAM tools, it combines directory services, access controls, and device management in one cloud platform that works across hybrid environments for small businesses through enterprises. Its goal is to help organizations securely manage who can access what across apps, devices, and networks in a scalable, easy-to-use cloud service.
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