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Veeva Systems

Builds cloud software for life sciences

Associate Manager, Field Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMassachusetts, USA

About the Job

Requirements

  • At least 2 years of relevant business-to-business marketing experience, with the ability to excel in a fast-paced environment.
  • Strong oral and written communication skills, including experience writing engaging, value-driven, customer-first campaign copy for landing pages, emails, and organic and paid social posts.
  • Experience project managing and executing marketing campaigns and events.
  • Some experience with marketing automation platforms such as Marketo, HubSpot, or Pardot, and familiarity with customer relationship management systems.
  • Detail-oriented and data-driven, with willingness to dig in and get things done.
  • Self-motivated, welcomes challenges, and pushes themselves to learn and grow.
  • Working knowledge and some experience across marketing channels such as email, paid and organic social, live and virtual events, and advertising.

Responsibilities

  • Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and account-based marketing.
  • Take full ownership of assigned programs focused on customer retention and success, as well as demand generation.
  • Demonstrate project management skills and execute integrated campaigns from start to finish.
  • Write email, landing page, and social media copy that leads with customer voice and value.
  • Understand program measurement and analyze assigned campaign results, using data to improve future programs.
  • Coordinate with internal teams including product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components.
  • Contribute recommendations based on results to planning cycles.
  • Assist with weekly, monthly, and annual campaign reporting and metrics.
  • Become an expert end user of Veeva’s Marketo instance, executing programs end to end and capturing data needed for program measurement.

Desired Qualifications

  • Experience in a high-growth software or technology company.
  • Advanced Excel skills for data analysis.
  • Experience with account-based marketing programs.
  • Experience using Asana or a similar project management tool.
  • Experience using artificial intelligence tools such as Gemini or Claude to improve efficiency and gain insights.

About the Company

Veeva Systems

Builds cloud software for life sciences

Veeva Systems builds cloud software and data products for pharmaceutical, biotechnology and other life sciences companies. Its applications support clinical trials, regulatory submissions, quality management, drug safety and commercial teams that work with healthcare professionals. Teams use the software to organize documents, track records and coordinate regulated work across departments on Veeva's Vault platform. Veeva earns revenue from subscriptions to its software and data products, alongside implementation, consulting and other professional services. Founded in 2007, Veeva Systems is headquartered in Pleasanton, California, United States.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Pleasanton, CA
Founded
2007

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