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Xsolla

Global payment solutions for video games

Digital Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeTokyo, JapanNo salary listedHybrid

About the Job

Requirements

  • At least 3–5 years of digital marketing experience.
  • Experience creating website, search engine optimization, content marketing, digital advertising, and email marketing materials, rather than only translating them.
  • Experience managing digital campaigns from planning through execution.
  • Native-level Japanese and business-level English.

Responsibilities

  • Develop and execute digital marketing strategy for the Japanese market.
  • Localize global and APAC marketing strategies for the Japanese market.
  • Plan digital initiatives that drive brand awareness, lead generation, engagement, and pipeline creation.
  • Plan, operate, and improve Japan-focused websites and landing pages.
  • Develop and execute search engine optimization strategies and research and analyze search engine optimization keywords.
  • Coordinate with global web and design teams.
  • Plan and create blogs, white papers, case studies, and slide videos using artificial intelligence tools for the Japanese market.
  • Localize and translate global content for the Japanese market.
  • Develop content strategies informed by search engine optimization.
  • Analyze and improve content performance.
  • Plan content topics suited to the Japanese gaming industry and customer needs.
  • Plan and execute digital advertising campaigns in coordination with headquarters.
  • Run integrated campaigns combining campaign landing pages, email, and advertising.
  • Plan and operate email marketing and newsletters.
  • Use marketing automation tools such as HubSpot for lead nurturing.
  • Segment customers and prospects.
  • Manage and improve campaign member and lead data.
  • Prepare regular marketing performance reports.
  • Analyze marketing data using Google Analytics, Looker Studio, and customer relationship management tools, where available.
  • Run digital campaigns around events.
  • Share best practices with global and APAC marketing teams.
  • Coordinate projects with the design team and other teams.

Desired Qualifications

  • B2B marketing experience.
  • Basic understanding of customer relationship management and marketing automation tools such as Salesforce and HubSpot.
  • Practical knowledge of search engine optimization and content marketing.
  • Ability to analyze and improve organic traffic and conversion rates.
  • Ability to improve website user journeys and conversion paths.
  • Ability to use data to improve initiatives and support decision-making.
  • Experience analyzing marketing data using Google Analytics and customer relationship management tools.
  • Experience managing key performance indicators such as website traffic, conversions, marketing-qualified leads, and pipeline.

About the Company

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Xsolla

Global payment solutions for video games

Xsolla provides payment processing, fraud detection, and gamified monetization tools for video game developers and publishers worldwide. It processes games’ payments across many countries, protects against fraud, and offers in-game shops, bundles, and subscriptions through a single integration. Its focus on game-specific monetization, multi-currency and language support, and global reach distinguishes it from generic payment providers. Its goal is to help developers earn revenue, remove barriers to monetization and distribution, and ensure players can access games easily.

Company size
501-1,000
Company stage
N/A
Total funding
$73M
Headquarters
Los Angeles, CA
Founded
2005

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