TrueCar is an online car-buying platform that connects consumers with a network of certified dealers to provide transparent pricing and a smoother buying experience. Consumers use the platform to compare prices, view vehicle specs, and access exclusive deals for new and used cars; dealers list inventory and pay subscription fees, while TrueCar earns commissions on sales and offers advertising services. The platform has added features like pre-qualification financing with Capital One to streamline financing. TrueCar differentiates itself by emphasizing upfront pricing and clarity, reducing the traditional haggling process, and by offering multiple revenue streams (dealer subscriptions, sales commissions, and advertising). Its goal is to make car shopping more transparent and less stressful by linking buyers with reputable dealers and helping them find the best deals.
Company Size
201-500
Company Stage
Acquired
Total Funding
$340.1M
Headquarters
Santa Monica, California
Founded
2005
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?