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Two Circles

Sports marketing and data consultancy

Business Intelligence and Advanced Analytics Consultant

Full-TimePosted on 10/19/2026
$70k - $95k
Mid
New York, NY, USA
In Person
Data & AnalyticsData Engineering, Business Intelligence

About the job

Requirements
  • Three to five years of hands-on analytics experience; sports and entertainment industry experience is preferred.
  • Advanced SQL proficiency, including writing, optimizing, and troubleshooting complex queries involving joins, common table expressions, window functions, aggregations, and transformations across multiple data sources.
  • Strong understanding of relational database systems such as MySQL, PostgreSQL, SQL Server, or AWS Redshift, including database structures, data modeling, table relationships, and query performance optimization.
  • Experience integrating, cleaning, transforming, and validating data from multiple sources; familiarity with database views, stored procedures, and ETL/ELT processes.
  • Strong proficiency with Tableau, Power BI, Looker, or similar business intelligence tools, including developing dashboards, underlying data models, and automated reporting solutions.
  • Experience working with large datasets, identifying trends, and applying analytical methodologies to solve business challenges.
  • Ability to translate complex datasets and analytical findings into clear narratives that influence decisions and communicate insights to technical and non-technical stakeholders.
  • Ability to independently investigate data discrepancies, troubleshoot SQL and reporting issues, and identify opportunities to improve data quality and analytical processes.
  • Ability to translate business requirements into technical solutions and align analytical approaches with organizational objectives.
  • Ability to work independently and collaboratively across technical and non-technical teams while managing deliverables and communicating with stakeholders.
  • Commitment to accuracy, consistency, and reliability in data analysis, reporting, and database management.
Responsibilities
  • Work closely with clients to understand their business objectives, technical requirements, and data challenges.
  • Translate business needs into technical solutions, identifying opportunities to use data, analytics, and automation to optimize processes, improve performance, and drive growth.
  • Independently develop and implement tailored analytical solutions aligned with client objectives and technical environments.
  • Develop, optimize, and troubleshoot complex SQL queries, database views, and data models supporting reporting, business intelligence, and advanced analytics.
  • Work with large datasets across relational databases and cloud-based data warehouses, ensuring efficient data structures, query performance, and data integrity.
  • Integrate, transform, and validate data from multiple sources, support data quality initiatives, and collaborate with technical teams on data pipelines and ETL/ELT processes.
  • Collect, clean, transform, and analyze complex datasets from multiple sources to identify trends, patterns, and actionable insights.
  • Apply analytical techniques to customer segmentation, fan engagement analysis, lead scoring, and customer lifetime value use cases.
  • Support development of predictive models and statistical analyses, using SQL and, where applicable, Python or other analytical tools to create repeatable and scalable solutions.
  • Design, develop, and maintain dashboards, reports, and data visualizations using Tableau, Power BI, or similar business intelligence platforms.
  • Develop underlying data models, SQL queries, and calculations to support accurate reporting, while identifying opportunities to automate and optimize analytical processes.
  • Translate complex analytical findings into clear, actionable insights and strategic recommendations for technical and non-technical stakeholders.
Desired Qualifications
  • Experience with Python, R, or similar languages for data manipulation, automation, and advanced analysis.
  • Familiarity with cloud-based data environments, preferably AWS, including Redshift, S3, Glue, or Athena.
  • Exposure to statistical modeling, predictive analytics, machine learning, customer segmentation, lead scoring, or customer lifetime value modeling.
  • Experience developing or maintaining ETL/ELT pipelines, stored procedures, and automated data workflows.
  • Understanding of CRM systems, preferably Salesforce or Microsoft Dynamics, and experience working with customer, ticketing, or marketing automation data.
  • Experience in sports and entertainment analytics and knowledge of the KORE Intelligence Platform or similar customer data platforms.

About the company

Two Circles is a sports marketing and data consultancy that helps rights-holders, broadcasters, and sports organizations grow commercial value by focusing on fans across strategy and execution in sponsorship, media rights, fan engagement, digital campaigns, and content production. It uses fan behavior data from ticketing, retail, digital, and social channels to build predictive models that guide messaging, identify growth segments, and inform rights packaging and pricing, while offering end-to-end services including live production and streaming through Courtside 1891 and audience insights via Kore Intelligence. The firm differentiates itself by combining data-driven consultancy with hands-on execution at scale, supported by acquisitions like Spring Media and Kore and a global network of offices. Its goal is to help clients unlock more value from their fan audiences through evidence-based strategies and multi-channel campaigns.

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$317.5M

Headquarters

London, United Kingdom

Founded

2011

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What believers are saying

  • March 2026 Hyderabad opened as its 14th location, expanding delivery capacity for APAC.
  • MotoGP renewed with Two Circles in June 2025 to grow US and UK fans.
  • DFB, ATP, and Wanda Diamond League wins show 2026 demand for commercialization tools.

What critics are saying

  • Charterhouse control after January 2024 pressures margins if growth stalls before 2027 exit.
  • Competitors like Sportfive, WME Sports, and Octagon attack similar rights-holder budgets globally.
  • If KORE or live production underperform, Two Circles becomes a premium consultancy without defensibility.

What makes Two Circles unique

  • Two Circles owns fan-data workflows across sponsorship, media rights, content, and live production.
  • KORE powers DFB sponsorship management and forecasting, embedding Two Circles inside commercial operations.
  • ATP chose Two Circles in February 2026 for global Challenger Tour live production.

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Benefits

  • Hybrid Work Options
  • Performance Bonus
  • Health Insurance
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

1%
Sportcal
Oct 21st, 2026
Two Circles brings in experienced Tan as APAC media rights head.

Two Circles brings in experienced Tan as APAC media rights head. Augustine Tan has previously worked for properties including World Wrestling Entertainment, DAZN, and the Sportfive agency. Heavyweight UK sports marketing agency Two Circles has brought in a new head of media rights for Asia-Pacific. Augustine Tan was unveiled in that position yesterday, having held a wide range of senior roles at major sports properties including the World Wrestling Entertainment (WWE) promotion, global subscription platform DAZN, and the Sportfive agency. In total, Tan brings over 20 years of experience in sports media rights to the job. He is now set to lead Two Circles' media rights strategy and operations across APAC, using his regional knowledge and existing relationships in the market. Tan has now said: "By bringing together media rights expertise, audience intelligence, production, and streaming capabilities, my focus is on helping sports organizations build stronger distribution strategies, reach more fans, and ultimately drive greater returns from their content." Most recently, the new Two Circles hire founded his own media rights consultancy business, called A Side Project 2022. Gareth Balch, chief executive and co-founder at Two Circles, added: "Media rights are growing and the opportunity for our approach is particularly exciting in APAC, where markets, platforms, and fan behaviours vary enormously. Augustine brings a brilliant combination of experience and relationships to support our clients to know fans best." APAC is now seen as a key growth region for Two Circles. In terms of Two Circles' personnel updates, October has already seen Tobias Osmund - the agency's group executive director for the past two years - announce his departure. Osmund had been in that role for almost exactly two years - ever since Two Circles acquired the Spring Media agency (where he was serving as chief executive) in October, 2024. Recent rights activity, meanwhile, includes Two Circles being selected by the International Skating Union as its global partner for media rights, sales, and production, under a new four-year deal. Other recent partnerships struck by Two Circles include an agreement with the Swedish Basketball Federation to support the development of fan engagement and ticketing around the country's national teams and an expansion of its partnership with the Matchroom Multi Sport (MMS) organization, with a remit to help boost the reach of WNT.TV, the streaming platform of the World Nineball Tour (WNT) - which is run by MMS. Give your business an edge with its leading industry insights.

Two Circles
Sep 17th, 2026
LTA appoints Two Circles as social media partner through 2028

LTA appoints Two Circles as social media partner through 2028

Associated Press
May 11th, 2026
Aeries Technology partners with Two Circles to launch Hyderabad office

Aeries Technology has partnered with Two Circles, a global sports and entertainment marketing and technology business, to establish Two Circles' new office in Hyderabad. The office is already operational, with teams coordinating across Melbourne, London and Vancouver. Aeries, a global leader in AI-enabled value creation and business transformation for private equity portfolio companies, supported Two Circles' expansion into India to access technology talent and build capabilities in the Asia-Pacific region. The collaboration reflects growing demand from global organisations establishing operations in India. "India offers exceptional talent, and we look forward to growing our presence, team, and client base in the market," said Wyndham Richardson, Group Executive Director at Two Circles. Aeries was founded in 2012 and trades on NASDAQ under the ticker AERT.

SportsPro
Jun 3rd, 2025
MotoGP accelerates global fan growth with multi-year Two Circles partnership

3rd June 2025, London / Madrid: MotoGP(TM) has announced a multi-year strategic partnership with Two Circles, the leading sports marketing and fan growth agency, as part of a significant investment to grow its global fanbase, with a specific focus on the US and UK markets.

Sport Industry Group
Apr 8th, 2025
Two Circles £250m Investment by Charterhouse

Charterhouse Capital Partners acquired a majority stake in Two Circles, a data-driven sports marketing agency, for approximately £250 million in January 2024. This acquisition from Bruin Sports Capital enables Two Circles to accelerate global growth, particularly in North America, with additional funding from Otro Capital and Bolt Ventures. The deal highlights the increasing private equity interest in the sports industry, emphasizing the sector's commercial resilience and potential for international expansion.