CHAGEE

Global fresh milk tea franchise

Digital Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeJakarta, IndonesiaNo salary listedIn-person

About the Job

Requirements

Ability to create compelling copy and visuals for digital marketing campaigns, newsletters, and website content aligned with the brand voice and values.
Ability to develop targeted email marketing campaigns and improve open and click-through rates.
Ability to track, analyze, and report on digital marketing performance metrics and use data insights to improve strategies and campaign effectiveness.
Ability to manage relationships with external stakeholders, including vendors and agencies.
Knowledge of current digital marketing trends, tools, and best practices.

Responsibilities

Develop, curate, and oversee content across social media platforms, including Instagram, Facebook, and TikTok, to increase brand visibility and customer engagement.
Develop influencer marketing strategies and identify relevant influencers to drive awareness, engagement, and sales.
Conceptualize, plan, and implement copy and visuals for digital marketing campaigns, newsletters, and website content.
Create and implement targeted email marketing campaigns, including newsletters and promotions.
Track, analyze, and report on digital marketing performance metrics across targeted digital channels, using insights to enhance strategies and campaign effectiveness.
Collaborate with marketing, sales, product development, and other departments to implement branding and marketing efforts.
Manage relationships with external stakeholders, including vendors and agencies, and oversee asset production during launches.
Keep current with digital marketing news, trends, tools, and best practices.

Develop, curate, and oversee content across various social media platforms ( Instagram , Facebook, Tiktok, etc) to create brand buzz, boost brand visibility and foster positive customer engagement
Develop influencer marketing strategies and identify relevant influencers to drive awareness, engagement and sales
Conceptualise, plan and implement compelling copy and visuals for digital marketing campaigns, newsletter, and website content that align with Chagee’s brand voice and values
Create and implement targeted email marketing campaigns including newsletters, promotions, etc. to achieve high open and click-through rates
Track, analyze, and report on digital marketing performance metrics across various targeted digital channels. Utilize data insights to enhance strategies and boost campaign effectiveness
Collaborate closely across different departments including marketing, sales, product development etc. to effectively implement branding and marketing efforts
Manage and build relationships with external stakeholders, including external vendors, agencies, to oversee production of assets during launches
Keep abreast with the latest news, digital marketing trends, tools, and best practices to keep our strategies innovative and effective

About the Company

CHAGEE

Global fresh milk tea franchise

CHAGEE is a global tea brand focused on fresh milk tea in modern teahouses. It uses a franchise model called '1+1+9+N': nine stores are tested directly before inviting unlimited franchisees, and it now operates over 6,400 teahouses worldwide. The core product blends fresh whole-leaf tea with fresh milk, supported by automated machines and a digital operations system to ensure fast, consistent service, along with transparent nutrition information for customers. The company aims to scale its model globally, maintain product quality and nutrition transparency, and become a leading global player in modern tea houses, with a Nasdaq listing under the ticker CHA.

Company size: 51-200
Company stage: IPO
Headquarters: Irvine, CA
Founded: 2017

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