Job Description

Desired skills:

Generally 3+ years of professional development experience in Java/J2EE
Experience with Full Stack Development including HTML, XML, JavaScript, Angular/ React and Web Services creation
Extensive knowledge of IT concepts, strategies, methodologies, architectures and technical standards.
Knowledge in web service development, design and specifications writing with SOAP or REST.
Foundational knowledge or proficient in new and emerging technologies such as AWS and Cloud, DevOps, CI/CD and Microservices.
Excellent analytical, problem solving, and communication and collaboration skills.
General knowledge of agile software development concepts and processes.
Must be proactive, demonstrate initiative and be a logical thinker.

Highly competitive candidates will have:

Java/J2EE, JavaScript, Angular and React experience.
Experience with Unit Testing frameworks (e.g., Junit, Mockito).
Experience with Continuous Integration/Continuous Delivery Build Pipeline

Qualifications

Bachelor's Degree in technical discipline preferably computer science or software development.
Generally 3+ years of professional development experience
Extensive knowledge of IT concepts, strategies, methodologies, architectures and technical standards
Strong analytical, problem solving, and communication skills
Extensive knowledge of a business function(s) and of business operations.
Extensive knowledge of design and development tools.
Extensive knowledge of service systems architectures and solutions and designs; extensive understanding of Software as a Service concepts.
Proficient in multiple programming languages and tools.
Proficient in new and emerging technologies.
Strong oral and written communication skills; presentation skills.

Additional Information

About the company

Moving Walls provides an end-to-end software platform for Out-of-Home advertising that automates planning, buying, execution, and measurement by aggregating digital and static billboards, indoor, and transit media into Moving Audiences. Advertisers and agencies use the platform to select screens and time slots based on audience data, with the system analyzing large data sets to measure audience presence and enable retargeting with mobile ads. It differentiates itself through a patented multi-sensor location measurement approach and by serving both buy-side and sell-side customers, plus features like carbon tracking for digital screens. The company's goal is to make OOH campaigns more accountable and data-driven across the ecosystem, improving targeting, measurement, and monetization.

Company Size

201-500

Company Stage

Series A

Total Funding

$3.8M

Headquarters

Singapore, Singapore

Founded

2013

Get referred to Moving Walls

See people who can refer or advise you

Simplify's Take

What believers are saying

September 2026 leadership expansion in the Americas signals aggressive commercial push and partner coverage.
August 2026 Wellversed collaboration strengthens outcome-based measurement for Indian media owners.
February 2026 Magnite integration opens Moving Walls inventory to broader DSP demand across Asia-Pacific.

What critics are saying

Moving Walls reported no institutional investors, leaving expansion dependent on operating cash flow.
Programmatic DOOH integrations face margin pressure as Magnite and TikTok control demand access.
Adtech consolidation threatens Moving Walls if larger platforms bundle DOOH into omnichannel buying stacks.

What makes Moving Walls unique

September 2026 TikTok partnership links Moving Walls to APAC and MEA Out-of-Phone activations.
Moving Walls powers over one million screens, giving unmatched cross-market DOOH distribution scale.
Adarth and Insightz Club acquisitions combine workflow automation, measurement, and AI audience intelligence.

Help us improve and share your feedback! Did you find this helpful?

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth

Medianews4u

Sep 25th, 2026

Moving Walls integrates LMX with Magnite to expand programmatic DOOH reach in Asia-Pacific.

Moving Walls integrates LMX with Magnite to expand programmatic DOOH reach in Asia-Pacific. Reading Time: 2 mins read Singapore: Moving Walls, a connected media platform for out-of-home (OOH) advertising, has integrated its Location Media Xchange (LMX) supply-side platform with Magnite, an independent sell-side advertising company. The integration will enable advertisers and demand-side platforms (DSPs) connected to Magnite to access and activate Moving Walls' digital out-of-home (DOOH) inventory across Asia-Pacific on a CPM, or impression-based, buying model. The partnership brings Moving Walls' DOOH inventory into the broader programmatic advertising ecosystem, allowing advertisers to access physical-world media through existing programmatic buying environments and workflows used for CTV, video and display. Through the integration, LMX-connected inventory will become discoverable and biddable through DSPs connected to Magnite. Advertisers can purchase DOOH based on verified impressions, while managing audience targeting, scheduling, optimisation and reporting through their existing DSP workflows. "DOOH has always had the ability to deliver mass reach and real-world impact. The opportunity now is to make that impact as accessible, measurable and accountable as digital media," said Srikanth Ramachandran, Group CEO and Founder. "By connecting LMX with Magnite, we are removing another layer of friction between advertisers and the physical world. Buyers can access premium DOOH supply through the platforms they already use, while media owners gain access to a much broader pool of programmatic demand." For Moving Walls' media-owner partners, the integration provides access to global and omnichannel advertising demand through Magnite's ecosystem. Media owners connected to LMX can make their DOOH inventory available to DSP buyers while retaining control over commercial and operational parameters, including pricing floors, inventory packaging, creative approvals and blocklists. "Digital out-of-home is an increasingly important channel for reaching audiences across Southeast Asia, and programmatic provides marketers with the tools to create more data-driven, efficient campaigns," said Gavin Buxton, Managing Director, SEA at Magnite. "We're pleased to work alongside Moving Walls to help streamline the process and bring more measurable outcomes to advertisers, making it easier for them to reach the right audience in key locations." The integration comes as Asia-Pacific gains importance as a market for programmatic DOOH, with advertisers seeking scalable and measurable ways to reach consumers beyond personal devices. By connecting local and regional DOOH supply with established programmatic infrastructure, the partnership aims to make the channel more accessible to digital-first buyers.

Moving Walls

Aug 21st, 2026

Moving Walls sets the gold standard for DOOH measurement.

Moving Walls sets the gold standard for DOOH measurement. August 21, 2026 Moving Walls recently clinched the Silver Award for "Best Programmatic DOOH Audience Measurement Tool" at the Programmatic Asia Awards 2026 organized by Agency Reporter. This recognition highlights its commitment to driving transparency, accuracy, and data-driven innovation across the digital out-of-home (DOOH) advertising industry. Setting the gold standard in DOOH measurement. The Programmatic Asia Awards celebrate excellence in programmatic advertising across the APAC region. Winning the Silver award in this highly competitive category underscores the industry's trust in its measurement capabilities. It validates its ongoing mission to bridge the gap between traditional outdoor advertising and digital agility. Outdoor media has historically lacked real-time, granular audience data. This gap made it difficult for brands to measure ROI accurately. Moving Walls Measure directly addresses this challenge. It gives advertisers the clarity they need to deploy campaigns with confidence. By introducing accountability to the medium, Moving Walls Pte Ltd help brands treat DOOH as a core pillar of their omnichannel mix rather than an experimental add-on. What is Moving Walls Measure? Moving Walls Measure is its flagship audience measurement solution. It transforms how brands, agencies, and media owners plan, optimize, and evaluate their DOOH investments. Moving Walls Measure was built to dismantle the traditional "Black Box". Rather than forcing publishers and buyers into a single proprietary data stream, its Agnostic OS ingests multi-source inputs SDK location signals, telco movement patterns, IoT sensors, and local market currencies. Moving Walls Pte Ltd adapt to the language of the land. The result is a transparent, four-layer measurement framework: 1. Real-Time Impressions: Replacing static monthly averages with hourly audience density updates. 2. De-duplication (Reach & Frequency): Calculating unique exposure across screen networks and physical routes. 3. Physical Engagement: Capturing dwell times and venue-specific audience interactions. 4. Downstream Outcomes: Linking billboard exposures directly to store visitation and sales lift. Empowering the modern advertiser. In today's fragmented media landscape, data silos are a massive obstacle. Advertisers require uniform measurement across all screens. Moving Walls Measure delivers exactly that by standardising digital billboards into measurable, addressable assets. With its tool, media buyers no longer guess who saw their ad. They can actively analyze reach, frequency, and demographic distributions. This level of granularity ensures that marketing budgets are spent efficiently, maximising overall campaign impact. The future of Programmatic DOOH. As programmatic DOOH continues its rapid expansion across Asia and beyond, Moving Walls will remain at the forefront. Moving Walls Pte Ltd is continuously updating its algorithms and expanding its data partnerships to ensure its clients always have access to the most precise measurement tools available.

Media4Growth

Aug 14th, 2026

New collaboration to build research-based OOH outcome analysis.

New collaboration to build research-based OOH outcome analysis. Moving Walls India and Wellversed Media have entered into a strategic collaboration to develop research solutions and AI-focused training programmes for India's OOH media owners. August 14, 2026 As advertisers increasingly seek measurable business outcomes from Out-of-Home campaigns, Moving Walls India, the leading connected media platform, and Wellversed Media, a specialised business research, marketing communications and media services firm, have announced a strategic initiative aimed at strengthening research capabilities and accelerating AI adoption across the OOH ecosystem. Under the collaboration, Moving Walls India will contribute its post-campaign reporting, Brand Lift Survey (BLS) and panel research capabilities, while Wellversed Media will bring its expertise in business research, impact assessment, client servicing and campaign analysis. Together, the companies will develop a joint research offering designed to help OOH media owners deliver structured post-campaign reports and build a stronger understanding of campaign performance. The partnership will also introduce training programmes focused on AI, automation and data technologies, enabling media owners to better integrate digital capabilities into their businesses and respond to evolving advertiser requirements. Srikanth Ramachandran, Founder and CEO, Moving Walls India, said: "The OOH landscape in India is undergoing a massive shift. Advertisers want to move beyond plain visibility to understanding real brand lift and audience impact. By pairing our measurement technology and panel research with Wellversed Media's deep research capabilities, we are giving Indian media owners agency-level capabilities to service direct advertisers effectively." Rajiv Raghunath, Founder and CEO, Wellversed Media, added: "Media owners are taking on bigger leadership roles in executing brand campaigns. To sustain this, they need actionable research and proof of outcomes. This alliance equips media owners with both the impact reports necessary to win budget commitments today and the AI and data training required to future-proof their media assets." The joint offerings will be rolled out nationally, with both organisations working together to provide research-led measurement solutions and AI-focused training for OOH media owners across India.

Media4Growth

Jul 17th, 2026

Moving Walls' Srikanth Ramachandran to join OAC 2026 panel on how OOH can draw higher spends.

Moving Walls' Srikanth Ramachandran to join OAC 2026 panel on how OOH can draw higher spends. Having built one of the world's leading media technology companies focused on audience intelligence and location-based advertising, Srikanth will bring a global perspective on how OOH can strengthen its digital capabilities and secure a larger share of advertising investments. July 17, 2026 The 20th edition of the Out-of-Home Advertising Convention (OAC) 2026 will feature Srikanth Ramachandran, Founder and Group CEO, Moving Walls, as a panelist for the session titled 'Grabbing a share of the Digital Pie: How OOH can get its act together'. A globally recognised entrepreneur and technology leader, Srikanth has been instrumental in transforming how brands engage audiences in motion by combining data intelligence, measurement and contextual storytelling across physical environments. Under his leadership, Moving Walls has earned several international accolades, including recognition from TiE50, Unilever Foundry30 and Campaign Asia's Most Valuable Product. In recent years, Srikanth's contributions to the advertising and technology ecosystem have received widespread recognition. In 2026, he was honoured with Campaign Asia's 50over50 Award, while in 2025 he was named the Overall Winner in the Established Entrepreneur category at the Entrepreneur of the Year Awards in Singapore, recognising his role in building Moving Walls into a global enterprise. An alumnus of Nanyang Business School, Srikanth has also held leadership positions at IBM Singapore and founded Knowledge Dynamics, which subsequently merged with a NYSE-listed company. Beyond business, he actively mentors emerging entrepreneurs through Startupbootcamp's Sustainability Fund and serves on the boards of several technology companies across Asia. At OAC 2026, Srikanth will join fellow industry leaders to discuss how the OOH industry can position itself to capture a greater share of advertising spends that are increasingly being directed towards digital media. The panel is expected to explore how enhanced measurement, audience intelligence, data capabilities and technological integration can help OOH demonstrate greater accountability and effectiveness to marketers. The 20th edition of OAC will be held on 24-25 July 2026 at the Grand Hyatt, Goa, bringing together leading voices from marketing, media, technology and advertising to explore bold ideas, challenge conventional thinking and reimagine the future of the Out-of-Home industry under the theme, 'Do The X!'.

Sledgehammer Communications (M) Sdn Bhd

Apr 7th, 2026

Moving Walls strengthens global leadership bench as it enters its next phase of growth.

Moving Walls strengthens global leadership bench as it enters its next phase of growth. by: Harvin Kaur As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years. The new appointments bring together decades of experience across global media, advertising, data, and operations, reflecting Moving Walls' evolution into a truly international software and technology partner for Out-of-Home (OOH) and Retail Media owners. Strengthening Global Operations and Financial Discipline Moving Walls has appointed Raja Kanniappan as Global CFO & COO. Raja brings over three decades of experience across a mix of global agency leaders like WPP and IPG Mediabrands, and adtech platforms like SQREEM and TotallyAwesome, where he held senior leadership roles spanning finance, operations, and business transformation. Over the course of his career, he has worked closely with regional and global leadership teams to scale complex media and services businesses with strong financial governance and operational discipline. In his role at Moving Walls, Raja, based out of Australia, will oversee global finance, operations, and organisational scale, ensuring that the company's next phase of growth is supported by execution rigour, clarity of accountability, and long-term financial sustainability. Accelerating Momentum in the Americas To support its expanding footprint in North America, Moving Walls has appointed Eric Kung as General Manager, Americas. Eric brings deep experience in media research, analytics, and data-led commercial strategy. He has previously held senior leadership roles in the DOOH and media technology ecosystem, including serving as Vice President of Data & Insights at Volta, where he worked closely with brands, agencies, and media owners to unlock measurable outcomes through data-driven media planning and evaluation. At Moving Walls, Eric will focus on strengthening enterprise partnerships, advancing the company's measurement-led narrative, and scaling its presence across the Americas. Reinforcing Leadership in Southeast Asia For Southeast Asia, Moving Walls has appointed Derek Tan as Regional Head, Southeast Asia. Derek previously served as CEO of Invictus Blue and IPG Mediabrands' regional senior partner of Social Media in APAC His background includes building and scaling complex media operations, including being a founding partner to Entropia, before its acquisition by Accenture. In his role, Derek will lead regional growth initiatives, deepen strategic partnerships, and continue to expand Moving Walls' footprint across key Southeast Asian markets. Building a Stronger ANZ Presence In the ANZ region, Moving Walls has appointed Quenten Smith as Regional Business Head, ANZ, and he will be based alongside Raja in Australia. Quenten brings a strong background in media activation, agency leadership, and regional business development. He has previously held senior regional roles in media agencies and adtech businesses, including Publicis, Blis, and OMG Asia / DENTSU At Moving Walls, Quenten will focus on strengthening partnerships across ANZ, supporting media owners as they scale their digital and retail media capabilities, and building a sustainable regional growth engine. A Signal of Intent These leadership appointments come at a time when Moving Walls has organically expanded into multiple global markets, partnering with leading OOH media owners, retailers, agencies, and ecosystem players worldwide. According to Srikanth Ramachandran, Founder and Group CEO at Moving Walls, "These senior hires strengthen our global footprint from Singapore, scaling today's business while positioning us to lead during the explosive growth unlocked by agentic AI across out-of-home and retail media. Bringing leaders of this calibre into Moving Walls is a strong validation of both our vision and the platform we've built. This significantly strengthens our ability to execute globally while staying true to what makes Moving Walls different." With this expanded leadership team, Moving Walls is positioned to accelerate its mission of becoming the operating system for OOH and Retail Media, helping partners unlock measurable outcomes, operational efficiency, and sustainable growth worldwide.