Product Manager
About the job
- Understand the speed of decision-making required in a rapidly scaling business.
- Understand commercial and technical concepts and explain limitations between marketers and engineers.
- Understand modern marketing technology and think analytically about user behavior.
- Conceptualize ideas for in-house technology.
- Manage multiple projects while balancing swift release processes with attention to detail.
- Have experience launching complex products.
- Drive the concept and long-term vision for mobile commerce at Lyst.
- Define and deliver the product roadmap, including requirements gathering, user testing, design, planning, performance measurement, and optimization for the iOS app.
- Design and build a fully automated, data-driven internal system to understand user behavior on the apps.
- Build tooling products involving A/B testing triggers and signals, search and personalization work, and keyword and product trend data.
- Conduct research and development projects around user retention by monitoring interactions and hypothesizing ways to retain customers outside of email marketing.
- Work with the Data Science team on semantic and textual inference problems to present the right products to the right people at the right time.
- Define the direction of mobile ecommerce initiatives and contribute to making the app a leading mobile ecommerce experience.
- Mentor and guide the wider mobile team.
About the company
Lyst operates an online fashion marketplace that aggregates products from more than 12,000 brands and stores worldwide, letting shoppers browse and compare items in one place. Its platform uses a powerful search engine and personalized recommendations to surface products, trends, and new arrivals, and it enables brand and release alerts to notify users when items drop or go on sale. Sales are earned mainly through a commission on purchases, and it offers a membership program that notifies members when items go on sale to encourage purchases. Compared with competitors, Lyst differentiates itself with its large network of partners, tailored shopping experiences, trend updates, and alert features that help users find desired fashion quickly and at favorable prices. The overall goal is to simplify online fashion shopping by consolidating a global catalog in one site, helping customers discover items they want and make buying decisions more efficiently.
Company Size
201-500
Company Stage
Acquired
Total Funding
$200.4M
Headquarters
London, United Kingdom
Founded
2010
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Simplify's Take
What believers are saying
- Lyst still publishes the Lyst Index, reinforcing brand authority and shopper engagement.
- Zozo’s backing supplies capital, distribution, and a Japan expansion path after April 2025.
- Headcount rose to 271 in 2026, and Lyst continued hiring across product roles.
What critics are saying
- Zozo bought Lyst for $154 million in April 2025, down from $700 million.
- Lyst cut 25% of staff in 2022; headcount stayed below 2023 levels.
- Farfetch, Zalando, Mytheresa, and department stores squeeze traffic, commissions, and partner leverage.
What makes Lyst unique
- Lyst connects 160 million shoppers with 27,000 premium brands through asset-light discovery.
- Its quarterly Lyst Index turns search and shopping data into fashion demand intelligence.
- Zozo kept Lyst standalone in London, preserving the brand and product moat.
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Conference Attendance Budget
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Growth & Insights and Company News
6 month growth
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0%CHANEL ranks as world's hottest fashion brand (Lyst). Posted On April 29, 2026 CPP-LUXURY The Q1 2026 Lyst index ranks Chanel as the world's most in-demand brand from January to March. Q126 marks the introduction of Lyst's "evolved" index methodology, now structured around three core data dimensions. These are "Desire, Demand, and Discovery [to] reflect how consumers engage with fashion online today, blending new signals from shopping behaviour, cultural influence, and new discovery pathways, including AI-driven search and creator ecosystems, to provide a new approach to measuring brand heat". Saint Laurent dropped one place to number two with Dior another new entry at number three and Miu Miu down two to fourth place. Behind them, Gucci jumped four places to fifth, while Ralph Lauren, Prada and Coach fell two places each to sixth, seventh and eighth spots. Meanwhile H&M's COS plunged seven places to number nine and Burberry dipped by one place to take 10th spot. The rest of the top 20 included The Row, Versace, Moncler, Chloé, Bottega Veneta, Loewe, Stone Island, Inditex's Massimo Dutti, Fendi and Celine (another new entry). Focusing on some of the individual brands, Lyst said Chanel saw "intense shopper demand and peak cultural visibility. Matthieu Blazy's new pieces (including the Chanel pumps and Maxi Flap bag, which also appear on the Hottest Products list this quarter) ignited a digital groundswell, spreading from inner circle tastemakers outward, when they landed in March". Gucci was back in the top five for the first time since Q422. Demna's "divisive new direction drove explosive social media buzz, increasing visibility beyond fashion circles. Early signals show shoppers on Lyst are beginning to respond; demand increased 12% day-on-day following the show". And Versace gained ground "with demand growth [of] 17% quarter-on-quarter, as customers respond to Dario Vitale's debut and departure". As for those hottest products, Saint Laurent's stand-collar jacket was top followed by Chanel pumps. The Adidas Chinese-style track top was third ahead of Celine's ballet lace-up shoes. Next was the Vivienne Westwood dress ahead of the Chanel Maxi-Flap bag and Saint Laurent's Butterfly sunglasses. Trader Joe's tote bag was at number eight, ahead of Village PM 1PM sneakers and Kangol's Tropic 504 flat cap.
Global fashion search platform Lyst has released its Lyst Index Q1 2025, a quarterly ranking of fashion's hottest brands and products.
Fashion goes in and out of style, and it turns out, so do fashion startups. Lyst, a high-end fashion marketplace that was once valued at $700 million, has
Zozo, Inc., a Japanese fashion e-commerce platform, is set to acquire London-based shopping platform Lyst for $154 million. The acquisition, advised by Rothschild & Co, is expected to be finalized by April 2025. Post-acquisition, Lyst will operate as a wholly owned subsidiary of Zozo, maintaining its standalone operations in London with Emma McFerran continuing as CEO.
Lyst, the fashion marketplace once valued at $700M, sells to Japan's Zozo for $154M.