Vice President of Product - Sports
About the job
- Significant experience leading Product teams in ambitious consumer technology businesses, with the leadership range to operate across multiple brands, markets or product areas.
- A strong track record of defining product strategy and turning bold vision into successful, measurable execution.
- Experience building and evolving high-performing Product organizations, operating models and delivery practices, and leading teams successfully through change.
- A deeply data-informed approach to Product, combining analytics, experimentation, customer insight and commercial judgement to make better decisions.
- Exceptional people leadership, with a genuine passion for coaching and developing Product Managers, Product leaders and Designers.
- Strong executive stakeholder management, with the confidence to influence, challenge constructively and build alignment, alongside a track record of partnering closely with Engineering to turn product strategy into scalable, high-quality experiences.
- Set the bar for Product and Design leadership by leading, coaching and developing Product and Design leaders and teams across international markets, creating the conditions for exceptional thinking and execution.
- Partner with Pillar leadership to define compelling product visions for properties and connect them through a cohesive Sports-wide roadmap, balancing global opportunities and commercial agreements.
- Translate business and product strategy into focused priorities, actionable roadmaps, measurable outcomes and consistently high-quality execution.
- Lead the next evolution of the Product operating model, strengthening how teams plan, prioritize, collaborate and deliver while building strong alignment across senior stakeholders.
- Embed analytics, competitor intelligence, user insight, discovery and experimentation into product development, enabling teams to make sharper decisions and validate them faster.
- Identify and apply AI opportunities that accelerate how the organization builds and unlock smarter, more valuable experiences for customers.
- Experience in high-growth consumer businesses such as sports betting, gaming, digital media, marketplaces or e-commerce.
About Legend
Legend is a world-leading sports and gaming media network, reaching hundreds of millions of visitors a year. We're now part of Genius Sports. Together, we’re combining Legend’s audience, brands and product expertise with Genius Sports’ real-time data, technology and capabilities to create the next generation of fan-facing media and advertising
Here at Legend, we're building next-level player experiences. With 20+ years of proven success, we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
This is a defining Product leadership opportunity at Legend.
Our Sports business is entering its next chapter. We’re bringing together world-class technology, data, design and product expertise to build exceptional experiences for millions of sports fans around the world - and we’re looking for a VP Product to lead and shape what comes next.
Reporting directly to our Chief Sports Officer, you’ll lead Product and Design across our global Sports portfolio and play a pivotal role in shaping both what we build and how we build it.
You’ll influence the strategy behind some of the most recognized brands in sports betting and media, turn ambitious business goals into compelling product visions, and bring those visions together into a clear roadmap.
Our ambition is to evolve our products beyond highly used and engaging tools into experiences that become an essential part of how sports fans make betting decisions - deepening engagement, growing our member base and creating greater value for both our customers and the business.
This isn’t about maintaining the status quo. It’s about taking our Product function to the next level.
You’ll evolve our Product operating model, strengthen the partnership between Product, Design, Engineering and commercial leadership, and embed data, customer insight and experimentation more deeply into the decisions we make.
You’ll champion how AI can transform not only the products and experiences we create, but the way our teams discover and deliver.
This is a role with genuine scale, visibility and influence. If you’re energized by transformation, motivated by building outstanding teams and excited by the opportunity to leave a lasting mark on a growing global business, this could be your next big move.
We value different perspectives and experiences, so if this opportunity excites you but you don’t meet every qualification listed below, we still encourage you to apply.
Your Impact:
- Set the bar for Product and Design leadership. Lead, coach and develop Product and Design leaders and teams across our international markets, creating the conditions for exceptional thinking and execution.
- Turn ambition into a global product vision. Partner with Pillar leadership to define compelling product visions for our properties and connect them through a cohesive Sports-wide roadmap - balancing global opportunities and commercial agreements.
- Create clarity and drive outcomes. Translate business and product strategy into focused priorities, actionable roadmaps, measurable outcomes and consistently high-quality execution.
- Evolve how Product works at Legend. Lead the next evolution of our Product operating model, strengthening how teams plan, prioritize, collaborate and deliver while building strong alignment across senior stakeholders.
- Make insight a competitive advantage. Embed analytics, competitor intelligence, user insight, discovery and experimentation into product development, enabling teams to make sharper decisions and validate them faster.
- Shape what’s next with AI. Identify and apply AI opportunities that accelerate how we build and unlock smarter, more valuable experiences for our customers.
What You'll Bring:
- Significant experience leading Product teams in ambitious consumer technology businesses, with the leadership range to operate across multiple brands, markets or product areas.
- A strong track record of defining product strategy and turning bold vision into successful, measurable execution.
- Experience building and evolving high-performing Product organizations, operating models and delivery practices - and leading teams successfully through change.
- A deeply data-informed approach to Product, combining analytics, experimentation, customer insight and commercial judgement to make better decisions.
- Exceptional people leadership, with a genuine passion for coaching and developing Product Managers, Product leaders and Designers.
- Strong executive stakeholder management, with the confidence to influence, challenge constructively and build alignment, alongside a track record of partnering closely with Engineering to turn product strategy into scalable, high-quality experiences.
Experience in high-growth consumer businesses such as sports betting, gaming, digital media, marketplaces or e-commerce would be highly valuable.
The Interview Process:
- 1st: Initial Chat with Talent Partner (45 mins via Zoom)
- 2nd: Interview with Hiring Manager (1-hour video via Zoom)
- 3rd: Take-home task - you will be given 3 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1-hour video via Zoom)
- 4th: Short working session/case with team, Interviewer 1, Interview 2and Interviewer 3 (1-hour video via Zoom)
- 5th Final interview
Additional Information
When you apply for a role with Legend through the Genius Sports careers site, the information you provide as part of your application will initially be collected through Genius Sports' recruitment software provider, Greenhouse, on our behalf and for our purposes only. Your application and related personal data may then be transferred to our recruitment platform, Lever, where it will be processed in accordance with our privacy notice, which you can find here https://l1.com/privacy-policy
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected], and we'll do all we can to support you.
About the company
Genius Sports collects and distributes real-time sports data and offers technology and audience engagement services for leagues, sportsbooks, and media companies. Its data comes from live events, is processed for accuracy, and is delivered to clients to power odds, bets, live streams, and targeted campaigns. The business differentiates itself through strategic partnerships with major leagues like the NFL and the Canadian Football League, which provide exclusive data and broader reach. The goal is to enable real-time, data-driven fan experiences while boosting partner operations and expanding data and media reach across the sports ecosystem.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2001
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Simplify's Take
What believers are saying
- August 6 guidance rose to $1.025 billion revenue and $295 million EBITDA.
- September 9 TelevisaUnivision and September 10 StackAdapt expand monetization beyond sportsbooks.
- September 17 Prediction.com positions Genius Sports inside prediction markets before regulator clarity.
What critics are saying
- June 2026 SEC filing lists Sportscastr, dMY, Sage & Thompson, and Volleystation litigation.
- March 2026 PHAI sued Genius Sports, DraftKings, FanDuel, and NFL over addictive microbets.
- Genius Sports depends on league permissions; a data-rights revolt would gut NFL economics.
What makes Genius Sports unique
- Official rights with NFL, EPL, and Liga MX give Genius Sports indispensable proprietary feeds.
- Legend's September 17 Prediction.com merges consumer traffic, comparisons, and live sports pricing.
- GeniusIQ's stadium tracking powers broadcasts, officiating, betting, and ad targeting across leagues.
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Benefits
- Health Insurance
- Flexible Work Hours
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
0%Genius Sports has partnered with X to feed the NFL's official real-time data into NFL Gametime on X, giving fans live scores, statistics and insights as games unfold. NFL Gametime on X is a dedicated feed that sits beside the For You and Following tabs. It combines live scores, clips, news and creator commentary, and builds on X's decade-long partnership with the NFL. Genius Sports is the exclusive distributor of the league's official play-by-play statistics and Next Gen Stats data. It has worked with the NFL since 2021. "Our technology is central to the NFL ecosystem," said Mark Locke, chief executive officer of Genius Sports. Monique Pintarelli, head of global advertising at X, said the feed also gives brands a live setting to be part of major sports moments.
Gaming Intelligence Awards 2026 | North America - Supplier of the Year. 30th September 2026 6:30 pm Gaming Intelligence unveils the Supplier of the Year winners in this year's North America edition of the Gaming Intelligence Awards. While North American operators routinely dominate the headlines with their fierce market-share battles and omnipresent ad campaigns, the true engine of the region's betting and gaming boom lies beneath the surface. Today, we turn our attention to the architects of the digital floor and the sports betting betslip: the B2B suppliers. This year's battles for Supplier of the Year highlight the undisputed heavyweights of B2B gaming - the studios, data providers and platform architectures that fundamentally shape the North American player experience. Here, we reveal the winners of our North America iGaming Supplier of the Year as Evolution, Play'n GO, and Playtech go head-to-head. The iGaming Innovation of the Year category sees Evolution fight it out with IGT PlayDigital and MGM Live, while the iGaming Player Engagement Solution of the Year is a battle between Evolution, Games Global and IGT PlayDigital. The Sports Betting Supplier of the Year is between Kambi, OpenBet and Sportradar, while the Sportsbook Player Engagement Solution & Innovation of the Year sees BETER go up against Genius Sports and Sportradar. Congratulations to all our Gaming Intelligence Awards 2026 | North America winners! The winners of the GIA North America Rising Star of the Year awards were announced Tuesday, while the GIA North America Operators of the Year were announced on Monday. Tomorrow we will announce our GIA North America Game of the Year across five product categories. Evolution takes the top honours in this hotly contested category after yet another outstanding year of expansion and live dealer innovation. In a year which has seen the supplier celebrate two decades in the industry, Evolution has firmly established the gold standard for live casino across North America. Its portfolio has grown from a handful of live tables to more than 2,000 live tables globally, a number that has doubled over the past five years alone, which is backed up by strong regional distribution. Evolution's North America revenue grew by nearly 10 per cent to €159.7 million in the first half of 2026, and with a seventh live casino studio recently opening in the US, the company has come a long way from its beginnings in 2006 from a single studio in Latvia. The exclusive Hasbro partnership added new global IP for live casino and slot, highlighted by the success of MONOPOLY Live's launch in New Jersey, Delaware, Connecticut, and Michigan. Evolution hasn't just supplied the North American market, it has actively shaped its trajectory and is a deserved winner this year. The first 20 years is just the beginning. As North American operators face escalating customer acquisition costs, maximizing player lifetime value has become a critical commercial imperative. IGT PlayDigital's Engagement Platform isn't just a retention tool, but redefines player engagement by giving operators a powerful solution to attract, reward and retain players across their entire gaming journey. In a market where retention is the ultimate battleground, operators can deploy a suite of promotional tools, including jackpots, prize drops, leaderboards, missions, tournaments, and network promotions, across both proprietary and third-party content. The launch of MEGA VAULT, combining multiple engagement mechanics into a turnkey promotional experience, helped drive the platform's exceptional performance across IGT PlayDigital's operator network in the past year, as Engagement Platform promotions delivered a 193.1x increase in handle, an 11.94x increase in active players, and a 1.23x increase in average spins per user across 228 promotions. An engagement ecosystem that helps operators build deeper player relationships while delivering measurable commercial outcomes, it is a worthy winner of our iGaming Player Engagement Solution of the Year. Evolution takes the 2026 iGaming Innovation award for Dream Creator, a platform that allows operators to build their own custom slots using established game math models such as Megaways, 777 Strike, Cash Volt, and Cash Goddess. Operators simply choose the model that fits their concept and then customize the game with their own logos, backgrounds, symbols, animations, reel layout, and soundtrack. Since September 2025, Dream Creator has delivered strong results across all metrics, including active players, wagers and gross gaming revenue. By offering a fast and efficient way to produce custom games featuring some of the best math models in the industry, Evolution is delivering greater engagement for operators and a steady supply of entertaining new games for players, a win-win combination that fully justifies this award. OpenBet maintains its position as North America's leading sports betting technology provider, powering more operators than any competing third-party platform. Over the past year, it supported 22 WLA member lotteries and provided its technology to more than 200 customers, helping to deliver the sports betting ambitions of the region's leading operators. Operationally, the OpenBet sportsbook platform continued to deliver record performance with 100% uptime during marquee US events such as the Super Bowl and March Madness, and processed $3 billion in stakes and 175 million bets during the 2026 FIFA World Cup. OpenBet's acquisition of SportCast brought modern same game parlays to sports fans, while the OpenLocator and Neccton geolocation and responsible gambling solutions help to ensure regulatory compliance in fragmented North American markets. It is no surprise that OpenBet is the partner of choice for commercial, state and tribal gaming operators alike. Sportradar's game-changing AI platform 4Sight transforms live sports viewing into an immersive, high-value betting experience for the player. 4Sight combines real-time data, predictive analytics, and slick visual storytelling to deliver actionable context precisely when fan excitement peaks. Supercharging coverage for major operators including DraftKings, as well as streaming service Peacock's tailored NBA Performance View, 4Sight translates complex match metrics into clear insights on momentum, player performance, and scoring probability across sports content. The business impact is undeniable: during ATP broadcasts, 4Sight drove a 22 per cent surge in betting activity while extending total watch time by 35 per cent. Sportradar's 4Sight is winner of our Sportsbook Player Engagement Solution & Innovation award for bringing together official data, cutting-edge AI, and real-time betting context within live video streams to make in-play wagering more accessible and compelling.
Press releases. Genius Sports and Equativ bring live Sports Moment targeting to StackAdapt. 11 September 2026 Genius Sports Limited ("Genius Sports") (NYSE: GENI), a global leader in real-time sports data and technology, today announced a new partnership with Equativ and StackAdapt that enables advertisers and agencies to programmatically reach sports fans with creative that responds to what's happening on the field, in real time. Sports advertising has always been constrained by fixed scheduling: the same spot runs regardless of whether the game is scoreless or if a fan is on the edge of their seat. Genius Sports' Moment Engine changes that by reading and reacting to live game data feeds in real time, giving advertisers critical contextual insight into what's happening during a game. Now integrated into StackAdapt's AI advertising platform alongside Equativ's creative enhancement technology, brands can activate campaigns during a game's peak emotional moments and use dynamic creative optimization to align ad messaging with the mood fans are experiencing. For programmatic buyers, the partnership brings the Moment Engine's moment-based advertising capabilities directly into the StackAdapt media-buying workflow. The new solution combines Genius Sports' live game signals and audiences with Equativ's creative enhancement technology and StackAdapt's performance buying platform, giving brands two ways to activate. * Genius Deal Library: Select ready-to-run Genius Sports Moments audience deals in StackAdapt's marketplace with programmatic Deal IDs, with no new trafficking or creative rebuild required. Genius Sports data and Equativ's Sports Ticker enhancement can add live scores and upcoming matchups to a brand's existing CTV, video, or display creative. * Custom High-Impact: Equativ's high-impact creative technology pairs with Genius Moments to dynamically adapt campaign messaging in real time to the action on the field, from interceptions to game-winning drives, allowing creative to reflect the same live context the fan is experiencing. Both offerings are now available directly through StackAdapt via curated Deal IDs from Genius Sports and Equativ. While audience data helps determine who to reach, live game data helps determine when to reach them, allowing StackAdapt buyers to align media and creative with the moments when fan attention and emotion are highest. "Programmatic advertising has become incredibly sophisticated at understanding who a consumer is, but live sports give marketers another powerful signal: when that consumer is most engaged," said Josh Linforth, Chief Revenue Officer at Genius Sports. "Together with Equativ and StackAdapt, we're making that intelligence easy to activate within the existing media-buying workflow, giving brands a way to respond to the game as it happens rather than simply advertise around it." Built for the Second Screen The offering is designed to complement, rather than interrupt, the live sports experience by reaching fans across the digital environments they use while watching. With 84% of sports fans using a companion screen such as mobile during a broadcast, brands have a significant opportunity to extend live sports campaigns beyond the television screen. According to Equativ's research, sports fans are also 91% more likely to pay attention to an ad featuring a relevant live score, demonstrating the value of connecting advertising to a game's context. "Live sports is the most powerful emotional environment in media," said Frank Maguire, SVP, Product Marketing & Sustainability at Equativ. "As a fan's mood shifts from tension to elation in a matter of seconds according to gameplay, an ad that ignores that shift is easy to tune out. This partnership gives advertisers a simple way to understand and activate against these moments, with dynamic creative optimization that lets brands move with the emotion of the game and deliver personalized messages contextually relevant to what they're feeling in that precise moment. That alignment is what makes an ad resonate rather than just appear, and what makes this partnership with Genius Sports and StackAdapt transcendent for the industry." An Always-On Sports Strategy The offering extends beyond major tentpole events, allowing advertisers to build real-time sports strategies across the calendar. Genius Sports works with more than 400 leagues and federations globally, providing data across football, basketball, baseball, hockey, soccer, golf and other sports. Through StackAdapt, buyers can use that breadth to activate against sports audiences throughout entire seasons rather than limiting moment-based campaigns to events such as championships and playoffs. "Live sports creates moments of extraordinary attention, but historically it hasn't been easy for programmatic buyers to respond to those moments as they happen," said Greg Joseph, VP, Inventory Development at StackAdapt. "By bringing Genius Sports' live intelligence and Equativ's creative technology directly into StackAdapt, we're giving advertisers a simple way to make sports campaigns more responsive to the action, while keeping activation within the platform and workflow they already use." Advertisers can contact their StackAdapt, Equativ or Genius Sports representative for additional information. About Genius Sports Genius Sports is a global leader in real-time sports data, and the official technology and media partner powering the global sports ecosystem. Its platform is used in more than 150 countries, connecting leagues, teams, sportsbooks, broadcasters, brands and fans through official data, video, analytics and fan engagement solutions. Genius Sports partners with more than 1,000 sports organizations worldwide, including the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, CBS, NBC and ESPN. Through AI, computer vision and live sports technology, Genius Sports helps rights holders capture, manage and commercialize their content across the full fan journey. For more information, visit geniussports.com. About StackAdapt StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels - including CTV, DOOH, display, native, audio, email, and more - into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com. About Equativ Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com. Contacts Genius Sports [email protected] Brandon Bukstel, Investor Relations Manager +1 (954)-554-7932 [email protected]
Genius Sports and TelevisaUnivision launch data-driven, immersive Liga MX broadcasts in the U.S. September 10, 2026 Genius Sports and TelevisaUnivision are introducing a new era of live Liga MX coverage in the United States, embedding real-time data visuals, in-game insights and premium sponsorship inventory into broadcasts of the most-watched soccer league in the U.S. across languages. Powered by the AI-driven Genius Sports Moments engine, the partnership will deliver dynamic on-screen graphics - including win probabilities, player milestones and key in-game outcomes - alongside new, moment-based advertising opportunities that allow brands to sponsor pivotal moments of live action. The enhanced broadcasts will debut this weekend with Toluca FC vs. Atlas F.C. on Saturday, September 12, followed by three additional upgraded matches that same weekend. From then through the end of the season, Liga MX fans in the U.S. will be able to watch data-enhanced live games every weekend on TelevisaUnivision's U.S. networks. Genius Sports serves as Liga MX's official data tracking and innovation partner. Its GeniusIQ platform is deployed across all 18 stadiums, capturing billions of tracking data points per match to read, understand and predict live gameplay. This same data feed powers semi-automated offside tools, performance analytics and the new broadcast enhancements. "We're excited to officially launch our partnership with Genius Sports, bringing live insights directly into our leading Liga MX broadcasts," said Andrew Captan, EVP of U.S. Sports Sales at TelevisaUnivision. "As the league commands massive viewership on our networks and platforms, this presents a unique opportunity to deepen fan engagement among U.S. Hispanic audiences and drive innovative value for our advertisers." Sean Conroy, EVP of Rights & Partnerships at Genius Sports, added: "Creating new sponsorship inventory within live games is a key priority for leagues and broadcasters. Genius Sports Moments uses live game data to power real-time insights for fans while capturing key moments in the action and turning them into sponsorable inventory for brands. It gives fans a more engaging Liga MX broadcast while creating valuable new commercial opportunities for TelevisaUnivision and the league." Last update: 10 September 2026, 04:40 pm The AGBrief Editorial Team is a global group of contributors connected to Asia Gaming Brief, actively sourcing news to ensure our readers receive reliable and accurate coverage.
Genius Sports and TelevisaUnivision are launching AI-powered enhancements for Liga MX broadcasts, the most-watched football league in the US regardless of language. The Genius Sports Moments engine will provide fans with real-time data-driven insights, visual augmentations and in-game statistics during live matches. The technology transforms key moments into sponsorable inventory, allowing brands to advertise during peak emotional intensity. The enhanced broadcasts launch this weekend, beginning with Toluca FC versus Atlas FC on 12 September, with three additional games that weekend. Genius Sports serves as Liga MX's official data tracking and innovation partner, with its GeniusIQ platform deployed across all 18 stadiums. The system captures billions of tracking data points and powers semi-automated offside decisions and performance tools.