I

InStride

Industry- and role-specific corporate education

Events Marketing Manager

Full-Time
$95k - $105k
Senior
Los Angeles, CA, USA
HybridRemote candidates must reside in one of the listed eligible states.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • At least 5 years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or account-based marketing programs.
  • Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
  • Experience using CRM, marketing automation, and/or account-based marketing platforms to support audience targeting, event activation, attribution, and measurement.
  • Ability to translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts, supports broader campaigns, and contributes to pipeline growth.
  • Ability to partner across Marketing to activate content, email, digital, account-based marketing, social, and other channels before, during, and after events to maximize reach, engagement, and conversion.
  • Strong understanding of B2B sales motions and ability to partner with Sales and BDR teams to identify priority accounts, generate meaningful meetings and engagement, and turn event activity into measurable commercial outcomes.
  • Hands-on experience across event conceptualization, sponsorships, logistics, staffing, budgeting, attendee experience, lead tracking, on-site execution, and post-event follow-up.
  • Experience defining event KPIs, measuring account engagement and pipeline impact, evaluating ROI, and translating performance insights into recommendations for future investment.
  • Ability to bring together Marketing, Sales, BDRs, Design, Product, RevOps, executives, and external partners around a shared event strategy and execution plan.
  • Ability to independently manage multiple complex projects in a fast-paced environment.
  • Must reside in one of the following states to be eligible for employment: Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, Nevada, New York, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington, or Wisconsin.
Responsibilities
  • Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives.
  • Build the business strategy for priority events by defining the objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins.
  • Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives.
  • Own end-to-end event execution, including sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, marketing materials, staffing, budgets, timelines, and on-site execution.
  • Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, event messaging, attendee engagement, and timely follow-up.
  • Use performance insights to inform future event investments by identifying which events, audiences, formats, and activation strategies generate the greatest business impact and recommending where InStride should increase, change, or reduce investment.
  • Maintain InStride’s strategic events calendar and portfolio view, ensuring event investments complement broader marketing campaigns and go-to-market priorities throughout the year.
  • Travel may be required.
Desired Qualifications
  • Experience with account-based marketing and target-account activation strategies is strongly preferred.

About the company

I

InStride

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InStride creates workplace education programs tailored to a company’s industry and roles to help employees grow and stay with the company. Its approach combines designing customized curricula with administrative and learner support, plus detailed reporting so employers can track progress. Programs are funded by charging client companies, and the company aims to close the skills gap while supporting diversity, equity, and inclusion in the workforce. Compared to others, InStride emphasizes industry- and role-specific training, end-to-end program delivery, and a focus on talent attraction and retention, with high-profile clients such as Amazon as evidence of its market appeal.

Company Size

201-500

Company Stage

Seed

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2019

Get referred to InStride

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Simplify Jobs

Simplify's Take

What believers are saying

  • January 2026 participation more than doubled, with retention gains reported by employers.
  • May 19, 2026 Westside Children’s Therapy expands another employer-sponsored education win.
  • July 9, 2026 EdTech Breakthrough award strengthens credibility with HR buyers.

What critics are saying

  • Guild's 2026 employer catalog directly targets the same tuition-assistance buyers.
  • Custom enterprise programs stay labor-intensive, so client churn destroys margin quickly.
  • If healthcare partners like Novant Health stall, InStride loses its strongest growth engine.

What makes InStride unique

  • InStride pairs employers with ASU, Labcorp, and Interplay on role-specific pathways.
  • March 31, 2026 Beyond Banyan partnership adds finance-ready ROI modeling.
  • January 22, 2026 report says programs reached 1.3 million eligible employees.

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Benefits

  • 401(k) Company Match
  • Flexible Work Hours
  • Paid Family Leave
  • Best-in-class health care benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
GlobeNewswire
Sep 23rd, 2026
InStride receives Brandon Hall Group(TM) HCM Excellence Awards(R).

InStride receives Brandon Hall Group(TM) HCM Excellence Awards(R). Honored in two categories: Best Leadership Development Program and Best Development Program for Frontline Leaders. September 23, 2026 10:00 ET | Source: InStride LOS ANGELES, Sept. 23, 2026 (GLOBE NEWSWIRE) - InStride, a leader in workforce development, has been recognized with two Brandon Hall Group Human Capital Management (HCM) Excellence Awards. The SSM Health Leadership Academies, created in partnership with InStride, earned gold in the category of Best Development Program for Frontline Leaders, and Arizona State University (ASU) and InStride's Capability Accelerators for Leadership Development earned a bronze in the category of Best Leadership Development Program. The HCM Excellence Awards recognize organizations that successfully develop and deploy programs, strategies, technologies, and solutions that deliver measurable business results and advance excellence in Human Capital Management. "We are honored to receive these awards from the Brandon Hall Group and proud of everyone at InStride who contributed to these latest achievements." "Every year, the HCM Excellence Awards remind us that innovation is ultimately about impact," "The organizations recognized this year have demonstrated that great HR and learning strategies don't just improve programs, they strengthen organizations,..." "The SSM Health Leadership Training Program, powered by InStride, empowers our workforce with the skills, mindset, and real-world experience to lead with..." "Every year, the HCM Excellence Awards remind us that innovation is ultimately about impact," said Rachel Cooke, COO of Brandon Hall Group(TM) and HCM Excellence Awards(R) Program Leader. "The organizations recognized this year have demonstrated that great HR and learning strategies don't just improve programs, they strengthen organizations, empower people and deliver measurable business results. We are honored to celebrate their achievements." InStride and ASU's Capability Accelerators for Leadership Development InStride's Capability Accelerators help organizations rapidly build practical, job-relevant skills in AI, leadership, and business acumen. The cohort-based, role-specific programs are co-designed with employers and leading academic and industry partners like ASU and SHRM to meet specific industry, role, and company needs. Employers including Magna, SSM Health, WinCo, and Desert Financial Credit Union use Capability Accelerators to build skills that hold up on the job, with results including a 28% advancement rate among operations managers and 95% satisfaction among frontline shift leaders. InStride and SSM Health Leadership Academies SSM Health, a leading nonprofit health system with 40,000 team members across Illinois, Missouri, Oklahoma, and Wisconsin, recognized that navigating a changing healthcare environment requires strong, patient-centered leadership at every level. In partnership with InStride, SSM Health developed the SSM Health Leadership Training Program to build those capabilities, from individual contributors preparing for their first management role to frontline leaders strengthening their people leadership skills. "The SSM Health Leadership Training Program, powered by InStride, empowers our workforce with the skills, mindset, and real-world experience to lead with compassion, respect, excellence, stewardship, and community," said Wayne Wright, Vice President of Talent Management at SSM Health. "By investing in contextualized, cohort-based learning, we're building a resilient leadership pipeline that puts patients at the center of every decision and drives meaningful, system-wide transformation." "The recognition reflects our team's commitment to innovating on behalf of employee learners while delivering clear business results," said Craig Maloney, CEO of InStride. "We are honored to receive these awards from the Brandon Hall Group and proud of everyone at InStride who contributed to these latest achievements." About InStride InStride is redefining workforce development for companies committed to growing talent from within. Recognized by TIME as one of America's Top EdTech Companies, we partner with forward-thinking employers across diverse industries to deliver education and skilling solutions that align learning with business strategy and drive measurable results. Visit InStride.com or follow InStride on LinkedIn for more information and updates.

Yahoo Finance
Aug 18th, 2026
InStride ranks No. 2,870 on Inc. 5000 list with 109% three-year revenue growth

InStride, a workforce development company, has been ranked number 2,870 overall and number 47 in education on the 2026 Inc. 5000 list of America's fastest-growing private companies. The Los Angeles-based firm achieved 109% three-year revenue growth. This marks InStride's second appearance on the prestigious list, which has previously featured companies including Microsoft, Meta, and Oracle. The company focuses on helping organisations achieve workforce development goals through education and skills training programmes. CEO Craig Maloney credited the ranking to InStride's client relationships and the impact of its work. Companies on this year's Inc. 5000 list collectively added more than 627,000 jobs to the US economy over three years, with a median revenue growth rate of 130%.

Alabama Cultural Times
Aug 18th, 2026
InStride named No. 2,870 on the 2026 Inc. 5000 List.

InStride named No. 2,870 on the 2026 Inc. 5000 List. Recognized for 109% three-year revenue growth, earning a place among America's fastest-growing private companies. LOS ANGELES, Aug. 18, 2026 (GLOBE NEWSWIRE) - InStride, a leader in workforce development, today announced it has been ranked No. 2,870 overall and No. 47 in Education on the 2026 Inc. 5000 list, the annual list of the fastest-growing private companies in America. The list is the most prestigious ranking of the nation's most successful independent and entrepreneurial businesses, recognizing companies that have achieved remarkable growth while driving innovation, creating jobs, and shaping the future of the economy. Past honorees include companies such as Microsoft, Meta, Chobani, Oracle, and Patagonia. "Making the Inc. 5000 for a second time is a proud moment for InStride, but what matters most is that our clients are at the center of the momentum," said Craig Maloney, CEO of InStride. "Companies come to InStride to achieve workforce development goals through education and skilling. They trust us to help define the areas of impact, design the appropriate programs and pathways and, most importantly, engage with their employees to navigate the education options and career growth. We are proud of our relationships, the work we are doing, the impact it has, and ROI that we are driving." This year's Inc. 5000 recognizes a new class of companies redefining what growth looks like. From AI and advanced manufacturing to healthcare, consumer products, and professional services, these businesses are expanding their impact, creating jobs and proving that entrepreneurial ambition continues to fuel the U.S. economy. Among the 5,000 companies on the list, the median three-year revenue growth rate was 130%, and those companies have collectively added more than 627,208 jobs to the U.S. economy over the past three years. For the full Inc. 5000 list, honoree company profiles, and a searchable database by industry and location, please visit: www.inc.com/inc5000. "Every company on the Inc. 5000 has a story of perseverance, smart decision making, and a refusal to sit still," says Mike Hofman, editor-in-chief of Inc. "Their growth reflects more than strong financial performance-it reflects creativity, resilience, and the customer focus required to build companies that make a lasting impact. We congratulate all honorees on this significant achievement." Inc. will celebrate the honorees at the 2026 Inc. 5000 Conference & Gala, taking place October 14-16 in Dallas, Texas and the top 500 will be listed in the Fall issue of Inc. Magazine. Tickets are on sale now. Inc. 5000 List Methodology Companies on the 2026 Inc. 5000 are ranked according to percentage revenue growth from 2022 to 2025. To qualify, companies must have been founded and generating revenue by March 31, 2022. They must be U.S.-based, privately held, for-profit, and independent - not subsidiaries or divisions of other companies - as of December 31, 2025. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2022 is $100,000; the minimum for 2025 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. About InStride InStride is redefining workforce development for companies committed to growing talent from within. Recognized by TIME as one of America's Top EdTech Companies, Alabama Cultural Times partner with forward-thinking employers across diverse industries to deliver education and skilling solutions that align learning with business strategy and drive measurable results. Visit InStride.com or follow InStride on LinkedIn for more information and updates. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. Press contact Sophia Puglisi Communications Manager at InStride [email protected] 805-889-6273 Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Alabama Cultural Times do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

InStride
Jul 9th, 2026
InStride's Capability Accelerators named "best Professional Development Solution of the Year" in 8th annual EdTech Breakthrough Awards.

InStride's Capability Accelerators named "best Professional Development Solution of the Year" in 8th annual EdTech Breakthrough Awards. Honored for cohort-based programs that build applied, role-specific skills tied to business outcomes July 9th, 2026 LOS ANGELES - July 9, 2026 - InStride , a leader in workforce development, announced today that its solution, Capability Accelerators , has been selected as winner of the "Best Professional Development Solution of the Year" award in the eighth annual EdTech Breakthrough Awards. The program is conducted by EdTech Breakthrough , a leading market intelligence organization that recognizes the top companies and solutions in the global educational technology market. Capability Accelerators are cohort-based professional development programs that help organizations close critical capability gaps tied to business priorities. Each program is designed around specific roles, contextualized to the organization's workforce needs, and built with leading academic and industry partners. Through applied learning, peer collaboration, and AI-powered practice, employees build, practice, and apply new skills in five to 15 weeks. Programs are available across areas including leadership development, AI, business and financial acumen, patient experience, and supply chain and operations.Leading organizations across industries have partnered with InStride to develop accelerators for leadership development, AI upskilling, and more. At Magna International, one of the world's largest automotive suppliers, InStride supported the launch of an Operations Management Accelerator to prepare high-potential leaders for general manager roles. Within months, 28% of participants had advanced into leadership roles, and 100% reported increased leadership readiness. "Capability Accelerators are built for the times when employer goals and employee needs can't be satisfied by traditional academic programming," said Craig Maloney, CEO of InStride. "We work with organizations to identify where performance is breaking down and leverage AI and our innovative academic partners to build programs that address those specific gaps in weeks, not years. We're proud that EdTech Breakthrough recognized this approach, and even prouder of the results our clients are seeing." About InStride InStride is redefining workforce development for companies committed to growing talent from within. Instride partner with forward-thinking employers across diverse industries to deliver strategic education and skilling solutions that align learning with business goals and drive measurable results. Visit instride.com or follow InStride on LinkedIn for more information and updates.

Associated Press
Mar 31st, 2026
InStride partners with Beyond Banyan to quantify ROI of employer-sponsored education programmes

InStride, a strategic education and skilling solutions provider, has partnered with Beyond Banyan, a value management firm, to develop a framework helping employers quantify the return on investment of education and skilling programmes. The partnership combines InStride's employer-sponsored education experience with Beyond Banyan's Value Engine technology to create finance-ready ROI models. The collaboration aims to help enterprise leaders demonstrate business impact through customised models, automated tools and AI-driven insights. The framework supports executive alignment and long-term planning by treating education as an integrated driver of enterprise performance. InStride, recognised by TIME as a top EdTech company, delivers workforce development solutions across various industries. Beyond Banyan specialises in value management for sales and growth leaders, using real-time modelling to build business cases in complex environments.