Kramer

Pro AV hardware, software, AV-over-IP solutions

Regional Account Sales Manager

Field SalesConfirmed live in the last 24 hours

Full-timeRemote in UK

About the Job

Requirements

At least 3 years of field-based technical sales experience in a customer-facing, quota-carrying role.
A proven track record in IT, ICT, or AV with a manufacturer, distributor, system integrator, or dealer.
Experience in new business development, strategic account management, and working with end users, consultants, and channel partners.
Proven experience managing sales pipelines, customer relationship management, and forecasting.
Solid knowledge of AV, IT, or ICT technologies and the ability to translate technical solutions into customer value.
Understanding of the AV/ICT channel and partner ecosystem.
Strong relationship-building, communication, and negotiation skills.
Ability to work independently and confidently with stakeholders at all levels, and adapt to changing market conditions.
Strong organizational and time-management skills, with the ability to manage multiple priorities.
Must reside within London, the Northern Home Counties, or the Midlands.
Willingness to travel extensively throughout the assigned region.
Full UK driving licence required.

Responsibilities

Achieve sales targets and drive revenue growth across the assigned region.
Develop and execute business plans targeting strategic end users, large projects, and medium- to long-term opportunities.
Identify and develop new business, strategic accounts, and upsell/cross-sell opportunities.
Build relationships with end users, consultants, and AV/ICT integrators to generate demand, influence projects, and build pipeline.
Increase awareness of Kramer solutions through customer meetings, events, and product demonstrations.
Manage the full sales cycle, from prospecting and project identification through negotiation and closing.
Lead customer meetings and solution discussions, with support from Kramer’s pre-sales team.
Position Kramer solutions effectively based on customer needs and project requirements.
Build and manage business through existing AV/ICT partners and identify new partners where needed.
Support partners on active opportunities and collaborate with consultants and integrators to influence specifications and accelerate sales.
Prepare and follow up on offers and remain knowledgeable about competitive products, technologies, and market trends.
Maintain accurate pipeline, account activity, forecasting, and opportunity data in Salesforce.
Provide clear visibility on sales performance, opportunities, account development, and risks.
Manage multiple projects and changing priorities while ensuring timely follow-up and accurate forecasting.

Desired Qualifications

Experience engaging with projects at the design/specification stage is an advantage.

Who We Are
Kramer is a global leader in the audio-visual industry, delivering innovative, reliable, and award-winning hardware, software, and cloud-based solutions. Our technologies enable organizations to create connected, engaging, and impactful experiences. Operating in more than 100 countries, Kramer is trusted by enterprises, educational institutions, governments, and military customers. From AVSM to advanced communication, collaboration, and control solutions, we continue to redefine professional AV.

About the Role
We are looking for a UK Regional Account Sales Manager to drive growth across London, the Northern Home Counties and the Midlands.
This is a home-based, field-based, quota-carrying role that combines strategic account management, new business development, and partner engagement across the education, corporate, and government sectors.
You will be responsible for developing targeted end-user accounts, building strong relationships with senior stakeholders, and delivering Kramer solutions through system integrator and channel partners. The role requires a proactive, structured, and technically capable sales professional who is comfortable working independently, managing multiple opportunities, and building long-term customer and partner relationships.
The successful candidate will have a proven technical sales track record within the IT, ICT, or AV industry, gained with a manufacturer, distributor, system integrator, or dealer.

Key Responsibilities
Business Development & Account Growth
• Achieve sales targets and drive revenue growth across the assigned region.
• Develop and execute business plans targeting strategic end users, large projects, and medium- to long-term opportunities.
• Identify and develop new business, strategic accounts, and upsell/cross-sell opportunities.
• Build relationships with end users, consultants, and AV/ICT integrators to generate demand, influence projects, and build pipeline.
• Increase awareness of Kramer solutions through customer meetings, events, and product demonstrations.
Sales Execution & Channel Management
• Manage the full sales cycle, from prospecting and project identification through negotiation and closing.
• Lead customer meetings and solution discussions, with support from Kramer’s pre-sales team.
• Position Kramer solutions effectively based on customer needs and project requirements.
• Build and manage business through existing AV/ICT partners and identify new partners where needed.
• Support partners on active opportunities and collaborate with consultants and integrators to influence specifications and accelerate sales.
• Prepare and follow up on offers and remain knowledgeable about competitive products, technologies, and market trends.
Pipeline & CRM Management
• Maintain accurate pipeline, account activity, forecasting, and opportunity data in Salesforce.
• Provide clear visibility on sales performance, opportunities, account development, and risks.
• Manage multiple projects and changing priorities while ensuring timely follow-up and accurate forecasting.

Required Skills & Experience
Experience
• At least 3 years of field-based technical sales experience in a customer-facing, quota-carrying role.
• Proven track record in IT, ICT, or AV, with a manufacturer, distributor, system integrator, or dealer.
• Experience in new business development, strategic account management, and working with end users, consultants, and channel partners.
• Proven experience managing sales pipelines, CRM, and forecasting.
Technical & Commercial Skills
• Solid knowledge of AV, IT, or ICT technologies and the ability to translate technical solutions into customer value.
• Understanding of the AV/ICT channel and partner ecosystem.
• Experience engaging with projects at the design/specification stage is an advantage.
Soft Skills
• Strong relationship-building, communication, and negotiation skills.
• Highly motivated, disciplined, tenacious, and results-driven.
• Hands-on, proactive, and comfortable working independently.
• Able to work confidently with stakeholders at all levels and adapt to changing market conditions.
• Strong organizational and time-management skills, with the ability to manage multiple priorities.
• Positive attitude and a good sense of humor.
Other Requirements
• Must reside within London, the Northern Home Counties, or the Midlands.
• Willingness to travel extensively throughout the assigned region.
• Full UK driving licence required.

What We Offer
Full product training will be provided, along with a car allowance, laptop, mobile phone, and business expenses.

Why Join Kramer
Join a global organization that values people, innovation, and long-term success, where you can grow your career, make an impact, and work in a supportive, collaborative environment with a culture of initiative, ownership, and creativity, strong values, and exposure to cutting-edge technologies and industry-leading solutions.

About the Company

Kramer

Pro AV hardware, software, AV-over-IP solutions

Kramer Electronics makes professional AV hardware and software for video and audio over IP. Its products cover end-to-end signal management, including presentation systems, media streaming, video walls, extenders, switchers, scalers, and wireless collaboration for hybrid work and education. The company differentiates itself with an integrated, end-to-end portfolio, growth through acquisitions, and a regional, customer-focused approach with HQs in Amsterdam and Singapore. Its goal is to triple its business within about four years (from 2021) across more than 90 countries.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Heinsberg, Germany
Founded: 1981

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