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Yalo

AI-driven enterprise platform for personalized messaging

Growth Operations Specialist

Full-TimeUpdated on 10/15/2026
No salary listed
Mid
Mexico City, CDMX, Mexico
Hybrid
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Ability to define and execute effective go-to-market strategies.
  • Marketing knowledge and ability to identify opportunities.
  • Basic marketing and consumer packaged goods knowledge.
  • Data analysis and basic metrics knowledge.
  • Expert-level Excel skills and familiarity with Google Sheets, Google Docs, Google Drive, and other Google tools.
  • SQL skills.
  • Familiarity with artificial intelligence building tools such as Claude, ChatGPT, Replit, and Lovable.
  • Intermediate or advanced English proficiency.
  • Ability to manage multiple initiatives and prioritize them.
  • Strong analytical and strategic thinking.
  • Ability to collaborate and build relationships.
  • Creativity and innovation in problem-solving.
  • Time management and organizational skills.
Responsibilities
  • Create campaign strategies.
  • Schedule and execute campaigns.
  • Coordinate internal teams using agile practices.
  • Deliver proactive recommendations to customers.
  • Manage a portfolio of customers based on capacity.
  • Report campaign status internally and to customers.
  • Collaborate with the Customer Success team to create marketing strategies aligned with business goals.
  • Find and implement continuous improvements to operations processes.
  • Support internal initiatives.
Desired Qualifications
  • Experience in a marketing position or in the consumer packaged goods industry.
  • One year of experience in growth or data analytics at a technology company.

About the company

Yalo provides a platform for conversational commerce that helps large consumer brands engage customers at scale. It enables businesses to send personalized, data-driven messages, guide the buying experience, and build relationships through conversations across channels. The platform connects brands with customers, tracks behaviors, and offers conversational analytics to optimize engagement and sales. It is tailored for enterprise brands to manage complexity and drive return on investment, typically using a subscription-based model. Compared with competitors, Yalo focuses on enterprise-scale deployments with ROI-driven outcomes, strong analytics, and omnichannel conversations. Its goal is to help consumer companies increase sales and deepen customer relationships through AI-powered, conversational experiences.

Company Size

201-500

Company Stage

Series C

Total Funding

$143M

Headquarters

Mexico City, Mexico

Founded

2015

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Simplify's Take

What believers are saying

  • December 2023 brought a $20 million Glisco extension, extending runway and credibility.
  • Compra Agora reported 12% higher order value in 2024 using Yalo's WhatsApp channel.
  • Yalo claims 2.6 million merchants and 100 million customers, signaling large installed scale.

What critics are saying

  • Meta can change WhatsApp rules, pricing, or API access and crush Yalo's distribution.
  • Yalo's model concentrates on consumer brands; one platform shift at Meta breaks revenue.
  • No public layoffs or lawsuits surfaced; that silence leaves execution risk hidden until financing tightens.

What makes Yalo unique

  • Yalo owns enterprise WhatsApp commerce for Coca-Cola FEMSA, Grupo Coppel, and Grupo Pão de Açúcar.
  • Its Oris agent, launched May 2025, sells by voice, WhatsApp, apps, and calls.
  • It combines conversational commerce, analytics, and business verification across Meta's official Business API.

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Benefits

  • Unlimited Paid Time Off
  • Remote Work Options
  • Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

4%
SalesTech Star
Dec 13th, 2023
Yalo secures USD$20 Million Investment and Strategic Partnership

Yalo, a pioneer in the Artificial Intelligence (AI)-driven conversational commerce, announces a $20 million extension of its Series C

U.S. Securities and Exchange Commission
Oct 12th, 2023
SEC FORM D

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

MarTech Cube
Aug 24th, 2023
Antelope Enterprise Pre-Announces 1H 2023 revenue of $42.8 Mn

Inc. revealed last week that Yalo ranks No. 3335 on the 2023 Inc. 5000.

LatamList
Oct 12th, 2022
7 Latin American Startups That Are At The Forefront Of Ai-Powered Innovation

Artificial Intelligence has its origins in the computer science field, and its early commercial applications were only in related domains, such as robotics. Since then, Artificial Intelligence has evolved to serve a broad range of industries. And eventually, it will serve all of them. As time passes, it becomes more and more evident that Artificial Intelligence will be a “general purpose technology,” such as electricity. And these are the types of technologies that heavily influence and drive long-term technological progress

Yalo
Sep 24th, 2021
Yalo launches Studio

Yalo, the leader in conversational commerce (c-commerce), announced the launch of Studio, its self service tool to build business workflows on popular messaging applications, to its customers.