Senior Account Manager

eComID raises $17M - its Shopping Passport needs a brand network. Stockholm-based eComID disclosed a $17 million seed round in its August 25, 2026 funding release, naming Systemiq Capital as lead investor and Regeneration.VC, Course Corrected, Stadium and returning investor CapitalT as participants. The capital is intended for international expansion, further development of the Shopping Passport, hiring and supporting infrastructure. The product stores shopper-supplied context such as size, fit and style preferences for reuse across participating retailers, subject to the shopper's permission. The investment therefore backs a network rather than simply another recommendation feature: portable context becomes more useful only when enough brands accept it and enough shoppers consent to sharing it. The funding must expand both the product and its coverage. Improving sizing, conversational search and product discovery addresses only one part of eComID's challenge. The company must also place those capabilities across enough retail sites for shoppers to encounter the same passport repeatedly, otherwise its cross-brand proposition collapses into familiar single-store personalisation. The investor mix is relevant to that task because Stadium is also an eComID customer, giving the round a direct retail connection alongside venture backing. Even so, financing cannot create network density by itself. Each additional integration must become an active destination where shoppers see enough value to maintain a profile and permit its use. Tech Funding News's account of eComID's traction figures puts its footprint at more than 60 brands and 20 million shoppers reached each month, while repeating company claims of a 30% lower return rate among shoppers using the platform and a 10% conversion increase for brands. These are company-reported figures; the public material does not provide an independent audit, test design, comparison period or module-level breakdown. How the Shopping Passport moves context between stores. A shopper enters sizing, fit and style preferences into an eComID account. With permission, a participating retailer can use relevant information in pre-purchase tools such as size guidance, conversational search and product discovery, reducing the need to reconstruct the same profile at every store. The product is modular, so a merchant can adopt sizing, search, discovery or a combination of those functions. Vera, eComID's shopping agent, applies available shopper context on participating brands' own sites; the passport does not replace the retailer's storefront, catalogue or product data. Portability is the intended distinction. A retailer-specific personalisation system learns from activity inside one merchant's environment, while the Shopping Passport is designed to let selected context follow a shopper to another connected brand. A stored profile alone cannot guarantee a useful recommendation: the destination retailer must be integrated, its product information must support the request, and the shopper must allow access. More participating brands increase the passport's utility. The model contains a direct network dependency. Every new retailer can give an existing passport another place to work, while a larger population of active passport holders can make integration more attractive to merchants. The reverse is equally important: limited coverage gives shoppers fewer reasons to create, update or share a portable profile. Dealroom's analysis of the network bet identifies True Fit, Bloomreach, Nosto and Shopify's AI storefront tools as competing approaches, while distinguishing their retailer-level context from eComID's cross-brand model. That difference creates an adoption asymmetry: a merchant can obtain value from an in-store personalisation product independently, whereas portability becomes more compelling when shoppers repeatedly encounter connected brands. This is why the title's "needs" is consequential rather than rhetorical. If a profile works at only one retailer, it behaves much like ordinary account-based personalisation. The broader advantage emerges when multiple merchants recognise the passport and shoppers consider continuity valuable enough to authorise sharing. Consent gives shoppers control but limits automatic scale. Consent is central to the product's proposed distinction. Connecting a retailer does not automatically grant it access to a passport holder's full context; the shopper chooses what to share with that brand. Retailer integrations, registered accounts and active cross-brand exchanges are therefore different measures. The network has three necessary contributors. Shoppers provide preferences and permission, retailers provide integrated destinations and product context, and eComID's tools apply the available information to sizing, search and discovery. Weak participation on any side constrains the result: more brands do not help a shopper who declines sharing, while willing shoppers gain little portability if the stores they visit are absent. Consent quality matters as much as the presence of a consent screen. Users need to understand which details will move, which retailer will receive them and what benefit the exchange is expected to provide. The available coverage describes user control but does not publish opt-in, refusal or revocation rates for sharing with a new brand. The round funds a network thesis that remains unproven. The seed financing gives eComID resources to pursue new markets and retail integrations. It does not establish that the Shopping Passport already operates as a dense cross-brand network, nor that aggregate exposure across retail sites translates into repeated use of the same consented profile. Important adoption measures remain undisclosed: the share of reached shoppers who maintain an active passport, how often one profile is used at multiple retailers, and how commercial outcomes differ between individual modules and cross-brand use. Without those figures, monthly reach and retailer count indicate distribution potential rather than network depth. The next evidence will be whether eComID can convert funding into active passports, recurring cross-brand reuse, sustained consent and independently validated retail outcomes. For now, the confirmed story is a $17 million seed round for a portable shopper-context layer whose strongest advantage depends on brands and shoppers participating together.

Bloomreach named to 2026 Inc. 5000 List of America's fastest growing private companies. MOUNTAIN VIEW, CA, August 13, 2026 - Bloomreach, the AI company for personalization, today announced it has been named to the 2026 Inc. 5000 list, the annual list of the fastest-growing private companies in America. The list is the most prestigious ranking of the nation's most successful independent and entrepreneurial businesses, recognizing companies that have achieved remarkable growth while driving innovation, creating jobs, and shaping the future of the economy. "Earning a place on the Inc. 5000 list for the fifth year validates the remarkable results our customers are achieving and showcases the innovation our team delivers every day," said Raj De Datta, co-founder and CEO, Bloomreach. "We're honored by this achievement and remain focused on advancing AI-powered personalization for the businesses we serve around the world." This year's Inc. 5000 recognizes a new class of companies redefining what growth looks like. From AI and advanced manufacturing to healthcare, consumer products, and professional services, these businesses are expanding their impact, creating jobs and proving that entrepreneurial ambition continues to fuel the U.S. economy. Among the 5,000 companies on the list, the median three-year revenue growth rate was 130%, and those companies have collectively added more than 627,208 jobs to the U.S. economy over the past three years. "Every company on the Inc. 5000 has a story of perseverance, smart decision making, and a refusal to sit still," says Mike Hofman, editor-in-chief of Inc. "Their growth reflects more than strong financial performance-it reflects creativity, resilience, and the customer focus required to build companies that make a lasting impact. We congratulate all honorees on this significant achievement." Inc. 5000 List Methodology Companies on the 2026 Inc. 5000 are ranked according to percentage revenue growth from 2022 to 2025. To qualify, companies must have been founded and generating revenue by March 31, 2022. They must be U.S.-based, privately held, for-profit, and independent - not subsidiaries or divisions of other companies - as of December 31, 2025. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2022 is $100,000; the minimum for 2025 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. For the full Inc. 5000 list, honoree company profiles, and a searchable database by industry and location, please visit: www.inc.com/inc5000 About Bloomreach Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands every customer in context - then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. Media Contact Michelle DeMaio Bloomreach Corporate Communications Ready to see Bloomreach in action? Share with your community.