B.TECH is an Egyptian omnichannel retailer for home appliances and electronics and a consumer-finance platform. It sells a wide range of brands through its 175+ stores and online shop, with financing options via its MiniCash service and fintech partners like Val, plus a B2B component through the Deel app that helps SMEs digitize procurement and operations. The company blends physical retail, online sales, and embedded financing, and has backing from investors such as DPI and SEIC, which supports its scale and reach. Its goal is to expand access to electronics in Egypt by combining convenient shopping with affordable financing for both individual customers and small businesses.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$288.9M
Headquarters
Cairo, Egypt
Founded
1997
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