Botrista

Automates craft beverage production for foodservice

Regional Account Executive

Field SalesConfirmed live in the last 24 hours

Full-timeRemote in USA

About the Job

Requirements

A bachelor's degree in Business Administration, Marketing, or a related field is required.
At least 5 years of experience in sales, account management, or business development is required; Food Service industry experience is preferred.
A proven track record of new business development and meeting or exceeding sales targets is required.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare environments is required.
Experience in franchise operations, business modeling, and franchise sales strategies is required.
Proficiency with customer relationship management tools such as Salesforce and Microsoft Office is required.
The role requires the ability to manage multiple priorities and work collaboratively in a cross-functional team environment.
The role requires willingness to travel up to 85% within the designated region to visit potential sites and engage with clients.
The role requires comfort visiting assigned routes as directed by the Commercial Planning Team.
A valid driver's license and ability to travel to client locations and other business-related destinations are required.

Responsibilities

Develop and execute regional sales strategies to achieve sales targets and operational goals, focusing on revenue growth in higher education, healthcare, and restaurant chains.
Identify high-traffic restaurant, campus, and healthcare locations; connect with key decision-makers; and qualify sites for machine placement.
Use routing tools provided by the Commercial Planning Team to plan timely visits and cover assigned routes and accounts.
Monitor quarterly key performance indicators, including installs and launches at qualified sites.
Ensure machines are installed at qualified sites based on ideal customer profile criteria.
Monitor post-launch account health to reduce churn, maximize product usage, and maintain customer satisfaction.
Track progress toward cups-sold-daily and other operational targets.
Manage the process from securing installation dates through launch and training at new locations.
Coordinate account handoffs with account managers, operations, and finance after launch, while maintaining client relationships and operational efficiency.
Serve as the primary sales contact for higher education, healthcare, and restaurant-chain accounts.
Secure installation dates and coordinate with operations teams to ensure smooth implementation.
Develop long-term relationships with decision-makers and maintain post-sale engagement and customer satisfaction.
Own pilots with new partners in new verticals and expand Botrista's presence with existing partners.
Own senior partner relationships and present reports on Botrista's impact.
Maintain contact with directors, owners, and operators throughout the sales and installation process.
Use established relationships to secure referrals and grow the customer base.
Build customer relationships and upsell customers.
Qualify accounts and maintain high cups-sold-daily performance.
Review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to address client needs and support retention.
Maintain accurate records of sales activities, customer interactions, and progress in Salesforce.
Provide the Director of Regional Management with updates on sales performance, pipeline status, and industry trends.
Use data insights to refine sales approaches, improve lead conversion, and achieve key performance indicators.
Develop product knowledge and articulate Botrista's value proposition to customers.
Provide strategic feedback to internal teams to improve product development and align solutions with customer needs.

Desired Qualifications

Food Service industry experience, including experience at companies such as Aramark, Sodexo, or Compass, is preferred.

Regional Account Executive - REMOTE - Texas Territory

Botrista · United States (Remote) · Full-time · Posted 2026-10-16

Salary: USD 80,000–100,000

Workplace: remote

Department: Sales

Description

About Us:

At Botrista, we are revolutionizing beverage culture with intuitive, Nature-guided drink-making technology. By empowering restaurants and establishments to expand their menus without added complexity, we are driving growth and innovation at the touch of a button. Awarded as one of the Best California Startups in 2023, our solutions create a new industry category, applicable to any cuisine, demographic, and business. With rapid deployment of our machines nationwide, we are delivering extraordinary beverage experiences to customers everywhere.

We are seeking a Remote Regional Account Executive within Texas to spearhead our growth in the Higher Education, Healthcare sectors and restaurant chains. This role will be responsible for identifying high-value prospects, managing relationships, and overseeing the full sales process from lead generation to installation and launch. The ideal candidate will be highly motivated, relationship-oriented, and focused on driving the placement and installation of Botrista Pro machines in key campuses, healthcare locations and restaurant chains.

Requirements

Key Responsibilities

Strategic Oversight:

Sales: Develop and execute regional sales to achieve sales targets and operational goals, with a primary focus on increasing revenue within the Higher Education and Healthcare sectors and restaurant chains.
Drive new business development by identifying high-traffic locations on restaurants, campuses and healthcare facilities, connecting with key decision-makers (e.g., Food Service Directors, Directors of Retail), and ensuring successful site qualification for Botrista Pro machine placement.
Utilize routing tools provided by the Commercial Planning Team to ensure timely visits and proper coverage of assigned routes and accounts, increasing operational efficiency and minimizing response times.

Monitor and drive achievement of quarterly KPIs, including:

Number of installs and launches in qualified sites.
Ensure Botrista Pro machines are installed at qualified sites based on strategic site qualification criteria (ICP – Ideal Customer Profile).
Monitor account health post-launch, focusing on reducing churn, maximizing product usage, and maintaining customer satisfaction.
Track progress towards (BCSD) and other operational targets.
Ensure smooth installations and product launches by managing and owning the process from securing installation dates to launches and training at new locations.
Collaborate with Account managers (AM) and operation and finance team to hand over accounts post launch, maintain excellent long term client relationship and client services and optimize operational efficiency across the region.

Account and Relationship Management:

Act as the primary point of contact for all sales-related matters within the Higher Education, Healthcare verticals and restaurant chains.
Secure installation dates and coordinate with operations teams to ensure timely and smooth implementation of Botrista Pro machines.
Develop and nurture long-term relationships with key decision-makers, ensuring strong post-sale engagement and customer satisfaction.
You will own pilots in new verticals with new partners and expand Botrista’s presence with existing partners. You will own senior relationships with partners and present business reports to partners on Botrista’s impact.
Stay closely connected to the directors/owners/operators to ensure a positive experience throughout the sales and installation process.
Leverage established relationships to secure local referrals, growing the customer base through word-of-mouth and trusted recommendations.
Build relationships and upsell customers.
Qualify and maintain high CSD (cups sold daily).
Review product pricing, returns financials and payback period as well as monthly invoices and profitability reports to the client.

Team Collaboration and Reporting:

Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to deliver solutions and meet client needs to ensure long-term retention of clients.
Maintain accurate records of all sales activities, customer interactions, and progress in the Salesforce.
Provide regular updates to Director of Regional Management on sales performance, pipeline status, and key industry trends.
Use data insights to continuously refine sales approaches, optimize lead conversion rates, and ensure the achievement of KPIs.

Market and Product Knowledge:

Develop a deep understanding of Botrista’s product offerings, articulating the value proposition to meet the needs of customers in these markets.
Provide strategic feedback to internal teams to enhance product development and align solutions with customer needs.

Qualifications and Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
5+ years of experience in sales, account management, or business development, preferably in the Food Service industry at companies like Aramark, Sodexo and Compass.
Proven track record of new business development and meeting/exceeding sales targets.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in universities or healthcare environments.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with CRM tools (Salesforce) and Microsoft Office
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities efficiently and work collaboratively in a cross-functional team environment.
Willingness to travel up to 85% within the designated region to visit potential sites and engage with clients.
Must be comfortable visiting assigned routes as directed by the Commercial Planning Team to maximize sales opportunities and ensure proper account coverage.
Valid driver’s license with the ability to travel to client locations and other business-related destinations.

Skills and Competencies:

Sales-driven mindset with the ability to generate new business, close deals, and drive growth in target markets.
Ability to qualify sites effectively and determine the best placements for Botrista Pro machines in high-traffic areas.
Strong relationship-building skills, with an ability to nurture long-term partnerships and leverage customer connections for referrals.
Strategic thinking and ability to adapt sales approaches based on market conditions and customer needs.
Proven success in securing deals and overseeing successful implementation processes.
Excellent problem-solving and analytical skills, with a focus on data-driven decision-making.

Benefits

Fully company-paid Medical and 99% company-paid Dental and Vision Insurance
Flex PTO, 7 sick days, 14 holidays, Wellness Benefits, Cell Phone and Internet reimbursement, 401K

Based Salary: $80,000

Plus commissions and stock options

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About the Company

Botrista

Automates craft beverage production for foodservice

Botrista provides automated beverage solutions for foodservice operators. Its DrinkBot machine automates the preparation of a wide range of drinks—from boba teas and lattes to smoothies—using pre-packaged ingredients and a data-driven platform to manage recipes, inventory, and performance. Unlike providers that offer hardware or ingredients alone, Botrista bundles hardware, consumables, and software into a single beverage program, enabling operators to expand menus, reduce labor, and improve consistency across locations. The company aims to help restaurants and chains grow high-margin drinks with simpler operations, scale globally, and optimize profitability through drink automation.

Company size: 51-200
Company stage: Series C
Total funding: $126.7M
Headquarters: Redwood City, CA
Founded: 2017

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