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KnowBe4

Security awareness training and phishing simulations

Principal Product Marketing Manager

Product MarketingPosted on Nov 3
Full-timeRemote in USA$165k - $180k

About the Job

Requirements

  • A BA/BS degree or equivalent working experience.
  • At least 8 years of product marketing experience, including leading go-to-market strategy for major product launches or portfolios.
  • At least 8 years of experience in product marketing, product positioning, messaging, and market research and analysis, including strategic or portfolio-level work.
  • Extensive experience in the cybersecurity industry and B2B SaaS.
  • Ability to set and drive go-to-market strategy independently with minimal oversight and influence senior stakeholders and executives.
  • Experience advising Product Management on roadmap and pricing or packaging strategy.
  • Experience building and maintaining industry analyst relationships and representing a company in analyst or executive briefings.
  • Experience mentoring or informally leading other product marketers.
  • Thorough understanding of the KnowBe4 platform and the human risk management and security awareness market.
  • Ability to deliver executive-level presentations and demonstrations that communicate strategic value beyond individual product features.
  • Exceptional written and verbal communication, storytelling, and executive presence.
  • Experience creating and executing product launch programs that drive customer engagement, advocacy, and measurable revenue outcomes.
  • Deep familiarity with enterprise sales processes and culture, including tools and assets used by high-volume, high-complexity sales organizations.
  • An applicant assessment and background check may be part of the hiring procedure.

Responsibilities

  • Drive product and portfolio positioning and messaging strategy across a major product line or platform pillar, ensuring differentiation and consistency across customer-facing channels.
  • Set the go-to-market strategy and narrative for major product launches, new market entries, and platform-level initiatives, coordinating execution across Marketing, Sales, Product, Competitive Intelligence, and Customer Success.
  • Advise Product Management on roadmap and pricing or packaging decisions, using market, competitive, and customer insights to influence product development.
  • Drive competitive strategy by translating competitive and market intelligence into positioning, sales plays, and executive briefings.
  • Represent Product Marketing in industry analyst forums and support research and reports, including those associated with Gartner and Forrester; build and maintain relationships with key analysts and influencers.
  • Drive thought leadership initiatives, including speaking engagements, bylines, and executive content, to establish KnowBe4 and its leaders as category authorities.
  • Mentor and coach Senior and Product Marketing Managers on positioning, messaging, and go-to-market practices, and scale best practices across the team.
  • Partner cross-functionally on integrated marketing campaigns, sales plays, and account-based marketing motions to drive pipeline, revenue, and brand impact across go-to-market channels.
  • Conduct advanced market research, competitive analysis, and buyer and persona development to inform long-range go-to-market and product strategy.
  • Develop and evolve sales enablement strategy for the portfolio, including battlecards, feature comparisons, and datasheets, to equip sales to respond to competitive threats.
  • Use artificial intelligence tools for research, content creation, and data analysis to improve the speed and quality of strategic output.

Desired Qualifications

  • Experience using Salesforce or other customer relationship management platforms.
  • Experience with marketing software such as Highspot, Monday.com, Crayon, HubSpot, or similar.

About the Company

KnowBe4

Security awareness training and phishing simulations

KnowBe4 provides a security awareness training and phishing simulation platform designed to reduce human-vulnerability risk from social engineering. It delivers a library of training modules and realistic phishing simulations through a subscription-based service that is built to be user-friendly and scalable for businesses of all sizes. The platform focuses on rapid deployment so IT teams can start in production quickly, often twice as fast as competitors, with a dedicated Customer Success team that handles onboarding without extra consulting hours. Compared to competitors, KnowBe4 combines a large, ready-to-use training library with easy-to-use tooling and fast onboarding to help organizations strengthen their human defenses more efficiently. The company’s goal is to lower security risk by educating employees and testing their responses to phishing and social engineering.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Clearwater, FL
Founded
2010

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