Marketing Lead

Job Description:

At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve, and enjoy water, life's most essential resource. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions.

We have an opportunity for a Regional Marketing Lead to support the Northeast region. You will be responsible for developing and executing regional marketing activities that drive customer engagement, pipeline growth, and revenue across Dealer, Distributor, and Retail channels. Acting as the voice of the region and a marketing partner to sales, this individual will support the development of integrated marketing plans, bringing forward campaigns and investments needed to drive pipeline, dealer engagement, and growth. This role reports to the Senior Marketing Manager – East/West Division.

Travel/Location:

This role requires someone to be located anywhere in the Northeast territory. This position will be remote when not traveling and requires someone to have the ability to travel up to 40%.

You will:

• Partner closely with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities.
• Support the development and execution of regional go-to-market and omni-channel marketing plans, translating national campaigns, product launches, and business priorities into localized programs that reflect market dynamics and customer needs.
• Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, providing recommendations to strengthen market engagement and business performance.
• Lead the planning and execution of regional events, including trade shows, dealer events, training, ride-alongs, and customer experiences.
• Develop and deliver account-targeted events and engagement programs in partnership with sales to generate pipeline and accelerate key opportunities.
• Manage event execution from planning through post-event follow-up, including logistics, budgets, communications, and performance measurement.
• Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance and effectiveness.
• Deploy and optimize regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives to strengthen distributor, dealer, and local market activation.
• Execute regional education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities.
• Develop and execute account-based marketing programs for priority dealers and customer segments, leveraging personalized engagement tactics and regional insights.
• Support the adoption and effectiveness of loyalty, rebate, dealer incentive, and co-op marketing programs to drive engagement, retention, and share of wallet.
• Plan and execute integrated demand generation programs across events, digital channels, dealer marketing activities, and local partnerships to support pipeline growth.
• Align regional marketing activities with territory plans, sales objectives, and priority customer segments to maximize business impact and resource effectiveness.
• Manage assigned marketing investments and program budgets while providing recommendations to optimize spending and improve performance.
• Track, analyze, and report on marketing performance through Salesforce CRM on all activities including pipeline contribution, campaign ROI, lead quality, and conversion metrics.

Key Qualifications: 

• Bachelor’s degree in marketing, Business, Communications, or related field required.
• 5-7 years of marketing experience with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing.
• Ability to travel up to 40%.
• Must reside within the Northeastern United States.
• Demonstrated success contributing to the development and execution of localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes.
• Proven experience partnering closely with sales teams to develop territory-based marketing plans and support customer acquisition, retention, and growth.
• Experience leading integrated, multi-channel marketing programs including events, account-based marketing, local demand generation, and customer enablement initiatives.
• Experience working within dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models preferred.
• Strong analytical experience utilizing Voice of Customer insights, market intelligence, sales data, and competitive analysis to inform marketing decisions.
• Strong strategic and tactical planning with the ability to connect regional marketing initiatives to business objectives and revenue outcomes.
• Strong business acumen with the ability to identify opportunities, solve complex problems, and make data-driven recommendations.
• Skilled at influencing without authority and building alignment across sales, marketing, and operational stakeholders.
• Excellent communication, presentation, and storytelling skills with the ability to engage audiences ranging from field sales teams to senior leadership.
• Proven ability to lead initiatives, drive accountability, and deliver results in a highly collaborative environment.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines simultaneously.
• Demonstrated ownership mentality with a proactive, solution-oriented approach and continuous improvement mindset.
• Data-driven decision maker with experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI.
• Proficient with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms.
• Ability to mentor, coach, and develop others through influence and leadership.

Compensation:

For this full-time position working at this location, the anticipated annualized base pay range will be from $71000 - $131800 / year. At Pentair, it is not typical for an individual to be hired near the bottom or top of the pay range. Pentair considers various factors in determining actual compensation for this position at the expected location. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, work location, and other relevant business or organizational needs. This position may be eligible for other forms of compensation such as, annual incentive bonus.

Benefits:

As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.

Equal Opportunity Employer

Pentair is an Equal Opportunity Employer. With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day.