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Roku

Streaming hardware and ad-supported content

Director of Product Management - Search

Product ManagementConfirmed live in the last 24 hours
Full-timeSan Jose, CA, USA

About the Job

Requirements

  • 10+ years of product management experience in consumer Search, Assistants, AI/ML, or large-scale data-driven products, including 3+ years in a Director or equivalent people-leadership role driving sizable business outcomes.
  • A track record of hiring strong talent, developing product-management craft, and building high-performing, accountable product organizations.
  • A proven track record of defining and delivering multi-year product strategies that drive measurable user and revenue outcomes.
  • Expertise in search technologies, conversational AI, content metadata, machine learning/artificial intelligence, and large-scale A/B experimentation.
  • Executive presence and strong verbal, written, and visual communication skills, including the ability to synthesize complexity, build compelling narratives, and present confidently to senior leadership.
  • Ability to build cross-functional trust and lead through influence in matrixed, fast-moving organizations with multiple senior stakeholders.
  • Experience owning monetization and business outcomes for a product area, including defining and delivering against revenue-linked key performance indicators.
  • Comfort addressing quality and trust considerations in AI-powered products, including content policy, AI safety, privacy, and compliance in consumer-facing experiences.
  • A bachelor's degree; an advanced degree such as an MBA or technical degree is a plus.

Responsibilities

  • Define the long-term product vision and strategy for the Roku Entertainment Assistant, unifying Search and Voice into an accessible platform assistant.
  • Develop and maintain a multi-year product roadmap across Search and Voice, balancing major initiatives with near-term wins and connecting team execution to company objectives and key results.
  • Make strategic prioritization and trade-off decisions across product initiatives using user research, market intelligence, data, and business strategy.
  • Present product strategy, roadmaps, and outcomes to senior leadership, secure resources, and build organizational alignment.
  • Build cross-functional partnerships with product, engineering, design, analytics, advertising, content, and business development teams to align goals and manage dependencies.
  • Represent Search and Voice externally with content, advertising, and platform partners as relevant to company growth and ecosystem strategy.
  • Partner with advertising and content monetization teams to define and deliver a Search and Voice monetization strategy integrating advertising, subscription growth, and content distribution while maintaining user trust.
  • Make decisions balancing user engagement and monetization, with measurable and sustainable outcomes.
  • Cultivate partnerships and cross-functional relationships to identify revenue opportunities and launch new features.
  • Establish quality standards and review cadences across Search and Voice, covering relevance, latency, AI safety, content policy, and end-to-end user experience consistency.
  • Partner with Legal, Privacy, and Security teams to ensure AI-powered and voice experiences meet applicable standards and maintain user trust.
  • Define the team's analytical direction, set key performance indicator frameworks, review experiment outcomes, and drive evidence-based product decisions across hundreds of annual A/B tests.
  • Lead the team's use of large language models, retrieval-augmented generation, conversational AI, and voice understanding to create assistive entertainment experiences.
  • Translate product vision and insights into detailed product requirements documents and align cross-functional teams through planning and execution cycles.
  • Track consumer and business key performance indicators across Search and Voice dashboards, and refine success criteria with Analytics.
  • Build and maintain expertise in content metadata, search relevance, voice and natural language understanding, and machine learning, and apply these capabilities to user value at scale.

Desired Qualifications

  • An advanced degree, such as an MBA or technical degree.

About the Company

Roku

Streaming hardware and ad-supported content

Roku provides a streaming entertainment ecosystem built around hardware devices (Roku TVs, streaming players, smart home gear, and audio gear) and a purpose-built operating system. Its devices run the Roku OS to deliver apps and streaming content to televisions. The Roku Channel offers free, ad-supported content and Roku Originals are exclusive programs produced in-house, bundled with advertising revenue and content distribution. The business model blends hardware sales, advertising, and distribution of content through its platform. Roku differentiates itself by offering a wide range of affordable devices, a centralized ad-supported free channel, and in-house originals, creating an integrated yet open platform for apps and content. The company’s goal is to grow a large, easy-to-use streaming ecosystem that combines hardware, software, and content to reach many households and monetize through device sales, ads, and distribution deals.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Jose, CA
Founded
2002

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